| Willow | |
| Launch Date: | August 27, 2010 |
| Picture Format: | 1080i HDTV |
| Owner: | Times Internet |
| Parent: | The Times Group |
| Country: | United States and Canada |
| Headquarters: | BCCL Worldwide Inc. Redwood City, CA |
Willow is an American pay television sports channel which is devoted to airing overseas cricket events, including live and recorded matches and other cricket-related programming in English, with the majority of its advertising targeted towards the Indian subcontinent diaspora in North America. The network is carried both as a traditional subscription-television channel which airs on pay-TV providers, and a paid streaming service available online.
The network was launched in the U.S. on August 27, 2010, and in Canada on May 14, 2019. The channel merged with NEO Cricket's American network in February 2013 as that provider drew down their American operations with the Willow name remaining.[1] Times Internet, part of The Times Group, bought the service in 2016. In April 2024, coinciding with the 2024 Indian Premier League and ahead of the Men's T20 World Cup, Willow was rebranded and integrated with Times Group's cricket website Cricbuzz.[2]
Willow has operated an Internet portal for live streaming of cricket events at www.willow.tv since 2003 for a monthly subscription fee. Willow has driven various innovations in the coverage of cricket, like video-based live scorecards and editorials. The website provides subscribers with video streams available on mobile apps and a streaming feed. A dedicated app for Willow was added for Apple TV on June 24, 2014.[3]
Willow has been the subject of complaints about its billing practices, including making it impossible to unsubscribe through the website or app, and ignoring repeated emails requesting cancellations.[4] They have since made it possible to unsubscribe through their website.
Willow holds the rights to some of the matches of the following teams and leagues: