Will Packer Explained

Will Packer
Birth Date:1974 4, mf=yes
Birth Place:St. Petersburg, Florida, U.S.
Children:4
Occupation:Film producer
Years Active:1994–present
Alma Mater:Florida A&M University (BS)

Will Packer (born April 11, 1974) is an American film producer who founded Will Packer Productions,[1] and Will Packer Media.[2] Packer has produced or executive produced a wide range of movies that have grossed more than $1 billion worldwide at the box office, including 10 films that have opened at number one. He has produced more than 30 features including big-screen hit comedies such as Think Like a Man (2012), Ride Along (2014), Think Like a Man Too (2014), The Wedding Ringer (2015), Girls Trip (2017), Night School (2018), What Men Want (2019)[3] [4] and Little (2019).

He also produced the 2022 Academy Awards Oscars ceremony which was best known for the moment where Will Smith slapped Chris Rock. Packer is a Limited Partner of the NFL’s Atlanta Falcons (2024). https://www.hollywoodreporter.com/business/business-news/will-packer-dominique-dawes-new-limited-owners-nfl-atlanta-falcons-1235905580/

Early life and education

Packer was born and raised in St. Petersburg, Florida. He graduated from St. Petersburg High School in 1991 and began attending Florida A&M University that fall. In 1996, Packer graduated magna cum laude with a Bachelor of Science degree in electrical engineering.[5] On October 29, 2021, FAMU personally honored Packer by renaming its amphitheater the Will Packer Amphitheater. Packer also received the Meritorious Achievement Award from Florida A&M, the highest honor the university bestows.

Career

Rainforest Films

It was at FAMU that he started filmmaking with colleague and future business partner Rob Hardy while participating in an internship with veteran producer Warrington Hudlin.[6] In 1994, Packer and Hardy produced their first film, Chocolate City,[7] for $20,000 and Packer helped broker a small distribution deal with Blockbuster video.[8] After graduating, Packer and Hardy moved to Atlanta, Georgia and co-founded Rainforest Films. Packer produced and oversaw the company's studio-financed and self-financed films and distribution projects.[9] [10] Packer and Hardy's vision was to make films that would appeal to black audiences who hadn't seen genre films starring people like themselves.

In 2000, Trois, Rainforest Film's first movie to be released theatrically, grossed over $1.2 million and became the fastest million-dollar grossing film independently distributed by African Americans.[9] [10] Trois was in the Top 50 Highest Grossing Independent Films of the year, according to Daily Variety,[11] and Rainforest Films was at #34 on the list of Top 100 Film Distributors of 2000 listed by The Hollywood Reporter in August 2001. Due to the success of their first film, Packer and Hardy were listed among the "New Establishment" of Black power brokers in Hollywood.[10] [12] [13]

In 2001, Packer helped broker a deal with Sony to produce and distribute urban films including Troiss sequel, , and Motives.[10] [14] The film Lockdown, released on home video under this Rainforest-Sony collaboration. In 2005, Rainforest Films released The Gospel.[13] At this time, Packer started using the shortened moniker "Will Packer".

Packer and Hardy wanted Rainforest's films to include established actors and actresses as well as those who are up and coming. 2007's This Christmas, a film about a middle-class family that reunites at Christmas time for the first time in many years, stars veteran actresses Loretta Devine and Regina King as well as R&B superstar Chris Brown in his feature film debut.[15] Packer produced five

  1. 1 films
with Rainforest, Stomp the Yard, Obsessed, Takers, Think like a Man and Ride Along. His biggest hits with Rainforest have been Think like a Man, which grossed over $96 million worldwide after being released in April 2012,[16] and Ride Along, which brought in box office receipts totaling nearly $150 million as of April 2014.[17]

In television, Packer, along with Andrew Young, Martin Luther King III, and Rainforest Films partner Rob Hardy, are co-founders of Bounce TV, a United States television network airing on digital terrestrial television stations. Promoted as "the first 24/7 digital multicast broadcast network created exclusively for African Americans," Bounce TV launched on September 26, 2011, and features programming geared toward blacks and African Americans in the 25–54 age range.[18]

In June 2014, Packer and Hardy dissolved Rainforest Films. The pair were included in a lawsuit brought by former business partner Bernard Bronner in late June 2014.[19]

Will Packer Productions

In 2013, Packer launched Will Packer Productions. In July 2013, he signed a two-year deal with Universal Television to develop new projects for the studio.[20] Later that year, he signed a three-year deal with Universal Pictures.[21] Packer-produced films under the Will Packer Productions banner include #1 box office openers Ride Along 2, No Good Deed and Think Like a Man Too along with The Wedding Ringer and Girls Trip. Girls Trip was the highest grossing live action comedy of 2017[22] and the first film written, directed, produced, and starring African-Americans to gross over $100 million.[23] The film went on to gross $140 million on a $19 million budget. Packer also served as executive producer on NWA biopic Straight Outta Compton and on 2016 television mini-series Roots.

He has produced the comedies Night School (2018), starring Kevin Hart and Tiffany Haddish, What Men Want (2019), starring Taraji P. Henson, and Little (2019), starring Marsai Martin and Regina Hall, The Photograph (2020), starring Issa Rae[24] and LaKeith Stanfield, and Beast (2022), starring Idris Elba.  Packer has been included in several high-profile lists, including The Hollywood Reporter's "40(ish) Most Powerful People in Comedy",[25] GIANT magazine's "The GIANT 100", Jet magazine's "Who's Hot To Watch in 2008" and Black Enterprises "Most Powerful Players Under 40."[26]

Will Packer Media

In 2017, Packer launched Will Packer Media, a branded content and digital production company, in partnership with Discovery Communications and Universal Pictures.[27] As part of the launch, the company acquired digital ad firm Narrative_[28] to serve as the new venture's branded content arm, WP Narrative. In 2018, Will Packer Media acquired women's lifestyle site xoNecole.[29]

Will Packer Media produces episodic scripted and unscripted series across television and digital platforms, as well as content for brand clients and short-form digital content for millennial audiences. Current productions include Ready to Love and Put a Ring On It for OWN, and That Girl Lay Lay for Nickelodeon. Will Packer Media also produces scripted and unscripted podcasts with iHeart Media including Fight Night and The Lower Bottoms.

Packer served as the executive producer of the remake of Roots, for which he received an Emmy Award nomination. The company's WP Narrative_ division was a 2018 Webby Award Winner[30] and 10th Annual Shorty Award winner[31] for its work producing video short #TakeAKnee. WP Narrative was also honored for its #BackedByAxe campaign created for Showtime's Billions, winning at the Clio Entertainment awards,[32] 10th Annual Shorty Awards[33] and 2018 D&AD Awards.[34]

Central Ave, an entertainment magazine series, debuted November 4, 2019 on Fox television stations.[35]

2022 Oscar ceremony

Packer was named the Producer of the 94th Annual Academy Awards which aired on March 27, 2022. This marked his first "live" television production credit for a major show on a major television network (ABC) and was televised in more than 200 territories worldwide. The 94th Oscars was the highest-rated entertainment special in primetime on any network in two years in both total viewers (16.6 million) and adults 18-49 (3.8/28). Kelly Lawler of USA Today wrote of the ceremony, "It was equal parts boring and terrifying, cringe-worthy and interminable."[36]

Controversy

The show was overshadowed by Will Smith walking on stage and slapping host Chris Rock after he made a joke about his wife, Jada Pinkett Smith's, hair.[37] Packer immediately tweeted, "Welp… I said it wouldn’t be boring", before deleting the tweet after criticism that he was being smug. He later tweeted that it was "a very painful moment for me".[38] Variety reported that Packer "was the key to Smith remaining in his seat".[39] Academy Board of Governors member Whoopi Goldberg defended Packer's decision to carry on with the show saying, "And the reason they didn't go and take him out is because that would have been another 15-, 20-minute explanation of why we're taking the Black man out five seconds before they're about to decide whether he's won an Oscar or not."[40]

Personal life

Packer is a member of Alpha Phi Alpha Fraternity (inducted into the Beta Nu Chapter at FAMU).[41] [42] Packer married his first wife Nina Packer (general manager of Bryant Management and Dir. Of Operations for Blueprint Group, the artist management firm for Lil' Wayne and his YMCMB label from 2007 to 2014). The Packer family is made up of Packer’s son Dominique, and two daughters, Maya and Nija, from his previous relationship and Zion with Heather Hayslett. [43] They were divorced in February 2009.[44] Packer proposed to his fiancé Heather Hayslett live on stage at the 2013 Essence Music Festival.[45] They were married in August 2015 in Georgia.[46]

Filmography

Producer

Executive producer

External links

Notes and References

  1. Web site: Will Packer | Will Packer Productions . Willpackerprods.com . 2018-02-15 . February 16, 2018 . https://web.archive.org/web/20180216084638/https://willpackerprods.com/will-packer/ . live .
  2. Web site: Narrative_: an integrated, story-driven marketing solutions agency. Media. Will Packer. willpackermedia.com. en-US. 2018-06-25. June 25, 2018. https://web.archive.org/web/20180625213347/https://willpackermedia.com/. live.
  3. Web site: 'Girls Trip' producer Will Packer finds success by targeting an underserved audience. RYAN FAUGHNDER. 2017-08-08. Los Angeles Times. 2018-02-15. February 19, 2020. https://web.archive.org/web/20200219012634/https://www.latimes.com/business/hollywood/la-fi-ct-will-packer-inc-20170808-story.html. live.
  4. Web site: Will Packer. 2021-07-24. Box Office Mojo. July 24, 2021. https://web.archive.org/web/20210724200610/https://www.boxofficemojo.com/name/nm0655510/. live.
  5. News: Thornton . Cedric . May 29, 2014 . The American Black Film Festival: 10 Facts About Will Packer . Black Enterprise Magazine . March 28, 2022 . August 9, 2022 . https://web.archive.org/web/20220809050335/https://www.blackenterprise.com/the-american-black-film-festival-10-facts-about-will-packer/ . live .
  6. Web site: Jasfly . By . FAMU-FSU College of Engineering :: Will Packer, the Hollywood Hitmaker . Eng.fsu.edu . 2015-06-08 . January 18, 2016 . https://web.archive.org/web/20160118064735/http://www.eng.fsu.edu/shared/news/article.html?s=will-packer . live .
  7. Web site: Will Packer. 2021-07-24. IMDb. February 17, 2009. https://web.archive.org/web/20090217080446/http://www.imdb.com/name/nm0655510/. live.
  8. Web site: Campus Campaign To Sell His Movie Rob Hardy And Buddies From Florida A&m Made The Circuit Of African American Colleges Plugging His Erotic Thriller, "Trois." - philly-archives . Articles.philly.com . 2000-03-14 . 2015-06-01 . February 22, 2016 . https://web.archive.org/web/20160222120603/http://articles.philly.com/2000-03-14/living/25604884_1_indie-film-rob-hardy-oscar-micheaux . live .
  9. Web site: Rainforest Films . Rainforest Films . February 2, 2012 . February 8, 2012 . https://web.archive.org/web/20120208083324/http://www.rainforestfilms.com/index.html . live .
  10. About The Company. Rainforest Films. https://web.archive.org/web/20081204161150/http://www.seetallahassee.com/news_media/2007/rainforest_films/ . December 4, 2008.
  11. Web site: Variety Staff . Limited release B.O. winners – 2000 . Variety . 2001-07-26 . 2015-06-08 . April 11, 2018 . https://web.archive.org/web/20180411174232/https://variety.com/2001/biz/news/limited-release-b-o-winners-2000-1117850357/ . live .
  12. Web site: PANEL: A Conversation With Will Packer And Rob Hardy Of Rainforest Films. https://web.archive.org/web/20110708102749/http://atlanta.bside.com/2007/?_view=_filmdetails&filmId=14040493. July 8, 2011.
  13. News: Los Angeles Times. Unlikely pair win fans with 'Gospel'. October 10, 2005. April 10, 2018. April 12, 2012. https://web.archive.org/web/20120412005834/http://articles.latimes.com/2005/oct/10/entertainment/et-gospel10. live.
  14. Web site: Rainforest Films. https://web.archive.org/web/20081230041858/http://www.rainforestproductions.com/wow/area.cfm?xcr=pr. December 30, 2008.
  15. Web site: This Christmas (2007) . Artistdirect.com . February 2, 2012 . June 5, 2011 . https://web.archive.org/web/20110605172659/http://www.artistdirect.com/nad/store/movies/title/0,,4001565,00.html . live .
  16. Web site: Think Like a Man (2012) . Box Office Mojo . 2012-07-08 . 2015-06-08 . July 5, 2019 . https://web.archive.org/web/20190705193513/https://www.boxofficemojo.com/movies/?id=thinklikeaman.htm . live .
  17. Web site: Ride Along (2014) . Box Office Mojo . 2015-06-08 . July 6, 2019 . https://web.archive.org/web/20190706210936/https://www.boxofficemojo.com/movies/?id=ridealong.htm . live .
  18. Web site: Tim . Molloy . Black-Oriented Bounce TV Begins, Betting on Classic Movies . Thewrap.com . 2011-09-25 . 2015-06-08 . October 26, 2019 . https://web.archive.org/web/20191026201558/https://www.thewrap.com/tv/article/bounce-begins-network-looks-quality-movies-search-african-american-audiences-31274/ . live .
  19. Web site: EUR Exclusive: 'Think Like a Man Too' Producers Sued for Gross Mismanagement, Abuse of Control . Eurweb.com . 2014-04-25 . 2015-06-01 . May 24, 2015 . https://web.archive.org/web/20150524085851/http://www.eurweb.com/2014/06/eur-exclusive-think-like-a-man-too-producers-sued-for-gross-mismanagement-abuse-of-control/ . live .
  20. Web site: Lesley Goldberg . Film Producer Will Packer Inks Overall Deal With Universal TV . The Hollywood Reporter . 2013-07-09 . 2015-06-08 . December 13, 2019 . https://web.archive.org/web/20191213070705/https://www.hollywoodreporter.com/live-feed/film-producer-will-packer-inks-582345 . live .
  21. Web site: Fleming . Mike . Universal Makes First-Look Feature Pact With Hitmaking Producer Will Packer . Deadline . 2013-10-31 . 2015-06-08 . July 24, 2014 . https://web.archive.org/web/20140724003559/http://www.deadline.com/2013/10/universal-makes-first-look-feature-pact-with-hitmaking-producer-will-packer/ . live .
  22. News: "Girls Trip" Just Broke A Major Milestone & The Timing Couldn't Be More Perfect. 2018-06-25. en. June 25, 2018. https://web.archive.org/web/20180625213527/https://www.refinery29.com/2017/08/168762/girls-trip-first-comedy-100-million-2017. live.
  23. News: 'Girls Trip' Crosses $100 Million at Domestic Box Office. 2018-06-25. en. June 25, 2018. https://web.archive.org/web/20180625213329/https://variety.com/2017/film/news/girls-trip-box-office-100-million-1202532566/. live.
  24. News: Issa Rae Joins 'Black-ish' Star Marsai Martin In 'Little' From Universal & Will Packer Productions. N'Duka. Amanda. 2018-05-03. Deadline. 2018-06-25. en-US. June 25, 2018. https://web.archive.org/web/20180625213837/https://deadline.com/2018/05/issa-rae-little-movie-universal-will-packer-productions-1202382072/. live.
  25. News: The 40(ish) Most Powerful People in Comedy. The Hollywood Reporter. 2018-06-25. en. June 15, 2018. https://web.archive.org/web/20180615065813/https://www.hollywoodreporter.com/lists/40ish-powerful-people-comedy-1118017. live.
  26. Web site: Jet - Google Books . 2008-01-14 . Johnson Publishing Company . 2015-06-08 . August 25, 2023 . https://web.archive.org/web/20230825104234/https://books.google.com/books?id=EjsDAAAAMBAJ&q=jet+jan+14%2C+2008 . live .
  27. News: Will Packer Starting Production Company With Backing From Discovery and Universal. The New York Times. July 25, 2017. 2018-06-25. en. Maidenberg. Micah. June 25, 2018. https://web.archive.org/web/20180625220944/https://www.nytimes.com/2017/07/25/business/will-packer-production-company-discovery-universal.html. live.
  28. News: Newly launched Will Packer Media acquires creative and tech agency Narrative. The Drum. 2018-06-25. en. June 25, 2018. https://web.archive.org/web/20180625213628/http://www.thedrum.com/news/2017/07/25/newly-launched-will-packer-media-acquires-creative-and-tech-agency-narrative. live.
  29. News: Will Packer Media Acquires Women's Lifestyle Site xoNecole. Spangler. Todd. 2018-01-18. Variety. 2018-06-25. en-US. June 25, 2018. https://web.archive.org/web/20180625213453/https://variety.com/2018/digital/news/will-packer-xonecole-necole-kane-1202668051/. live.
  30. News: Take A Knee The Webby Awards. 2018-06-25. June 25, 2018. https://web.archive.org/web/20180625213517/https://www.webbyawards.com/winners/2018/film-video/branded-entertainment/public-service-activism-branded/take-a-knee/. live.
  31. Web site:
    1. TakeAKnee - The Shorty Awards
    . goo.gl. 2018-06-25.
  32. News: Billions - #BackedByAxe. Clios. 2018-06-25. en-US. June 25, 2018. https://web.archive.org/web/20180625214146/https://clios.com/entertainment/winner/24698. live.
  33. Web site:
    1. BackedByAxe - The Shorty Awards
    . shortyawards.com. 2018-06-25. June 26, 2018. https://web.archive.org/web/20180626001441/http://shortyawards.com/10th/backedbyaxe-4. live.
  34. Web site:
    1. BackedByAxe WP Narrative_ SHOWTIME Networks D&AD Awards 2018 Pencil Winner Use of Social Media
    . DandAD. en. 2018-06-25. June 25, 2018. https://web.archive.org/web/20180625213704/https://www.dandad.org/awards/professional/2018/digital-marketing/26786/backedbyaxe/. live.
  35. Fox Prepares to Step Out on Central Ave. Albiniak. Paige. Broadcasting & Cable. 149. 10. October 28, 2019. 19.
  36. News: Lawler . Kelly . A Slap, A Dog and Chaos: The Oscars Were a Train Wreck We Couldn't Look Away From . June 15, 2022 . . March 28, 2022 . March 30, 2022 . https://web.archive.org/web/20220330031657/https://www.usatoday.com/story/entertainment/tv/2022/03/28/oscars-2022-were-train-wreck-we-couldnt-look-away/7187062001/ . live.
  37. News: Juneau . Jen . March 27, 2022 . Will Smith Smacks Chris Rock in the Face at 2022 Oscars After Rock Jokes About Jada Pinkett's Hair . People Magazine . March 28, 2022 . March 28, 2022 . https://web.archive.org/web/20220328025624/https://people.com/movies/oscars-2022-will-smith-slaps-chris-rock-jada-pinkett-smith-hair-joke-gi-jane/ . live .
  38. News: . Oscars-showrunner says Will Smith altercation was 'a very painful moment for me' . Mike . Bedigan . 28 March 2022 . 31 March 2022 . March 31, 2022 . https://web.archive.org/web/20220331172056/https://www.irishexaminer.com/lifestyle/celebrity/arid-40839008.html . live .
  39. . Will Smith Was Not Formally Asked to Leave Oscars Following Chris Rock Slap, Sources Claim . Brent . Lang . Matt . Donnelly . Clayton . Davis . 31 March 2022 . 31 March 2022.
  40. News: . Film academy governor Whoopi Goldberg: 'Nobody is OK with what happened' with Smith . Nardine . Sand . 29 March 2022 . 31 March 2022 . March 31, 2022 . https://web.archive.org/web/20220331010936/https://www.latimes.com/entertainment-arts/tv/story/2022-03-29/will-smith-apology-whoopi-goldberg-academy-consequences . live .
  41. Web site: News Headlines – Florida Agricultural and Mechanical University 2012 . Famu.edu . December 7, 2006 . February 2, 2012 . January 24, 2012 . https://web.archive.org/web/20120124154326/http://www.famu.edu/index.cfm?a=headlines&p=display&news=645&archive . live .
  42. http://www.famu.edu/index.cfm?a=headlines&p=display&news=848&archive ”FAMU’s Beta Nu Chapter of Alpha Phi Alpha Fraternity Inc. Receives College Chapter of the Year Award”
  43. https://www.essence.com/news/exclusive-first-look-will-packer-marries-surprise-wedding-georgia/
  44. Web site: Producer Will Packer Proposes During Essence Music Festival… [PHOTOS + VIDEO] |date=July 9, 2013 |publisher=Straightfromthea.com |access-date=2015-06-08 |archive-date=July 9, 2015 |archive-url=https://web.archive.org/web/20150709070921/http://straightfromthea.com/2013/07/09/producer-will-packer-proposes-during-essence-music-festival-photos-video/ |url-status=live ].
  45. Web site: Will Packer Proposes Live at the 2013 ESSENCE Festival . Essence.com . 2016-05-19 . August 25, 2023 . https://web.archive.org/web/20230825104251/https://www.essence.com/news/will-packer-proposes-live-2013-essence-festival/ . live .
  46. Web site: JUST MARRIED: Hollywood Producer Will Packer & Heather Hayslett Tie The Knot In Surprise Backyard Wedding! | The Young, Black, and Fabulous® . Theybf.com . 2015-08-30 . 2016-05-19 . September 1, 2015 . https://web.archive.org/web/20150901034141/http://theybf.com/2015/08/30/just-married-hollywood-producer-will-packer-heather-hayslett-tie-the-knot-in-surprise . live .

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