(William) Geoffrey Rootes, 2nd Baron Rootes (14 June 1917 - 16 January 1992) was the chairman of Rootes Motors (1964-1967), Chrysler UK (1967-1978) and Britain's National Economic Development Council (1968-1973).
Rootes was the first son of William Edward Rootes and Nora Press and was educated at Port Regis, Harrow and Oxford.[1]
He married his wife, Marian, on 15 August 1946. Their children were Sally Hayter Rootes and Nicholas Geoffrey Rootes, the 3rd Baron Rootes.
| Escutcheon: | Ermine within an orle Azure a bugle horn sable garnished Or stringed Gules. |
| Crest: | On a wreath Argent and Vert a cubit arm bendwise in armour Or the hand Proper grasping a spear in bend also Proper flying therefrom a forked pennon barry Argent and Azure semée of plates and bezants. |
| Supporters: | On either side a horse argent gorged with a chain pendant therefrom a wheel Or. |
| Motto: | Prorsum In Futurum (Forward Into The Future) [2] |
| Badge: | A horse's head erased Argent gorged with a riband Gules pendant therefrom by a riband Azure a bugle horn Sable garnished Or. |