Wife (song) explained

Wife
Cover:(G)I-dle – Wife.webp
Artist:(G)I-dle
Album:2
Type:single
Language:Korean
Genre:
Length:2:01
Label:
Composer:
Lyricist:Soyeon
Chronology:(G)I-dle
Prev Title:I Want That
Prev Year:2023
Next Title:Super Lady
Next Year:2024

"Wife" is a song recorded by South Korean girl group (G)I-dle for their second studio album 2. It was released as the album's pre-released single by Cube Entertainment on January 22, 2024. Written by Soyeon, Pop Time, Daily and Likey, a bubblegum and pop track serves as a double entendre manifesto, playfully mocking societal norms surrounding traditional wife roles while intertwining sexually suggestive lyrics.

Background and release

On January 8, 2024, Cube Entertainment announced (G)I-dle would be releasing their second studio album titled 2 on January 29.[1] Four days later, a comeback trailer was released.[2] On January 13, the promotional schedule was released.[3] On January 21, the music video teaser for "Wife" was released.[4] A day later, "Wife" was released alongside its music video.[5]

Music and lyrics

"Wife" was written and composed by Soyeon in the key of B minor with a tempo of 124 beats per minute.[6] Described as bubblegum bass-based pop song with "bold" lyrics that "attracts attention with metaphorical but explicit" imagery.[7] Serving as a manifesto on "cooking" and "cleaning," the song cleverly mocks the stereotype of "the wife" through highly suggestive lyrics imbued with sexual undertones.[8]

Controversy

After the release of "Wife", a debate erupted among netizens regarding its lyrics. Some argued that it evoked explicit sexual imagery, while others saw it as a portrayal of freedom of expression, depicting an independent woman "who refuses to conform to passive wife stereotypes". The song's controversial content led to discussions among South Korean music broadcasters about its suitability for airing. While SBS and MBC deemed it appropriate, KBS ruled it unsuitable because of its suggestive content.[9] Despite KBS's decision on January 25, Cube Entertainment declined to seek reconsideration, stating that "'Wife' doesn't align with the group's broadcasting endeavors [hence] they won't alter the song lyrics based on Jeon So-yeon's decision, affirming her commitment to artistic expression".[10] [11]

Credits and personnel

Recording

Personnel

Charts

Weekly charts

Chart (2024)! scope="col"
Peak
position
Global 200 (Billboard)[12] 92
Hong Kong (Billboard)[13] 13
Malaysia International (RIM)[14] 18
Singapore Regional (RIAS)[15] 11
South Korea (Circle)[16] 11
Taiwan (Billboard)[17] 2

Monthly charts

Chart (2024)! scope="col"
Position
South Korea (Circle)[18] 12

Notes and References

  1. Web site: ko:(여자)아이들, 정규 앨범으로 29일 컴백. (G)I-dle, comeback on the 29th with regular album. https://entertain.naver.com/read?oid=018&aid=0005650792. Naver. E-daily. ko. Kim. Hyun-sik. January 8, 2024. February 11, 2024. January 28, 2024. https://web.archive.org/web/20240128102931/https://entertain.naver.com/read?oid=018&aid=0005650792. live.
  2. Web site: ko:(여자)아이들, 정규 2집 트레일러..블랙 립 파격비주얼. (G)I-dle, 2nd full-length album trailer.. Black lip striking visuals. https://entertain.naver.com/read?oid=112&aid=0003675533. Naver. Herald Pop. ko. Kim. Na-yul. January 12, 2024. February 11, 2024. January 28, 2024. https://web.archive.org/web/20240128103029/https://entertain.naver.com/read?oid=112&aid=0003675533. live.
  3. Web site: ko:(여자)아이들, 더 강력하게 돌아온다...정규 2집 '2' 스케줄러 전격 공개. (G)I-dle, coming back stronger...Scheduler for 2nd full-length album '2' released. https://entertain.naver.com/read?oid=312&aid=0000644837. Naver. Ten Asia. ko. Yoon. Jun-ho. January 13, 2024. February 11, 2024. January 28, 2024. https://web.archive.org/web/20240128103017/https://entertain.naver.com/read?oid=312&aid=0000644837. live.
  4. Web site: ko:(여자)아이들, 정규 2집 마지막 트랙 'Wife' MV 티저 공개. (G)I-dle releases MV teaser for 'Wife', the final track of their 2nd full-length album. Naver. MT Star News. ko. Kim. No-eul. January 21, 2024. February 11, 2024. January 28, 2024. https://web.archive.org/web/20240128103017/https://entertain.naver.com/read?oid=108&aid=0003210391. live.
  5. Web site: ko:'컴백' (여자)아이들, 'Wife' 깜짝 선공개..5人5色 키치 매력. 'Comeback' (G)I-dle, surprise pre-release of 'Wife'..5 people, 5 colors, kitsch charm. https://entertain.naver.com/read?oid=112&aid=0003677353. Naver. Herald Pop. ko. Kang. Ka-hee. January 22, 2024. February 11, 2024. January 28, 2024. https://web.archive.org/web/20240128103543/https://entertain.naver.com/read?oid=112&aid=0003677353. live.
  6. Web site: Key & BPM for Wife by (G)I-dle. Tunebat. February 14, 2024.
  7. Web site: ko:"키스하고 먹어치워" (여자)아이들, 선공개곡 '와이프' 공개. "Kiss and eat it up" (G)I-dle releases pre-release song 'Wife'. https://entertain.naver.com/read?oid=382&aid=0001101554. Naver. Sports Donga. ko. Jeong. Hee-yeon. January 22, 2024. February 11, 2024. January 28, 2024. https://web.archive.org/web/20240128103518/https://entertain.naver.com/read?oid=382&aid=0001101554. live.
  8. Web site: 2024-02-20 . (G)I-DLE Talks Their New Album [2] And Becoming A 'Super Lady' ]. 2024-03-29 . nylonmanila.com . en-US.
  9. Web site: ko:(여자)아이들, 선정성 논란도 끄떡없다! 선주문 180만장 '커리어하이'. (G)I-DLE, no problem with provocative controversy! Pre-orders: 1.8 million copies, 'career high'. https://entertain.naver.com/read?oid=468&aid=0001024863. Naver. Sports Seoul. ko. Jeong. Ha-eun. January 24, 2024. February 11, 2024.
  10. Web site: ko:[단독] (여자)아이들 'wife', KBS 재심의 신청 안 한다..."타이틀 활동 집중". [Exclusive] (G)I-DLE's 'wife' does not apply for KBS reconsideration..."Focus on title activities". https://entertain.naver.com/read?oid=052&aid=0001989921. Naver. YTN News. ko. Oh. Ji-won. January 25, 2024. February 11, 2024. January 25, 2024. https://web.archive.org/web/20240125100621/https://entertain.naver.com/read?oid=052&aid=0001989921. live.
  11. Web site: ko:선정성 논란 묵살해버린 전소연, (여자)아이들 프로듀서로 롱런하려면 [TEN피플]. Jeon So-yeon, who ignored the sensationalism controversy, wants a long run as a (G)I-DLE producer [TEN People]. https://entertain.naver.com/read?oid=312&aid=0000647721. Naver. Ten Asia. ko. Choi. Ji-ye. February 2, 2024. February 11, 2024.
  12. Billboard Global 200: Week of February 10, 2024. Billboard. February 12, 2024. February 6, 2024. https://web.archive.org/web/20240206003225/https://www.billboard.com/charts/billboard-global-200/2024-02-10/. live.
  13. Hong Kong Songs: Week of February 10, 2024. Billboard. February 12, 2024. February 7, 2024. https://web.archive.org/web/20240207125307/https://www.billboard.com/charts/hong-kong-songs-hotw/2024-02-10/. live.
  14. Web site: TOP 20 Most Streamed International Singles In Malaysia Week 5 (26/01/2024- 01/02/2024). Facebook. RIM. February 10, 2024. February 12, 2024.
  15. Web site: RIAS Top Charts Week 5 (26 Jan - 1 Feb 2024). RIAS. February 12, 2024. February 6, 2024. https://archive.today/20240206113709/https://www.rias.org.sg/rias-top-charts/%231562208279199-5ec9aa23-80dc.
  16. Web site: Digital Chart – Week 5 of 2024. Circle Chart. ko. February 12, 2024. February 8, 2024. https://web.archive.org/web/20240208020735/https://circlechart.kr/page_chart/onoff.circle?nationGbn=T&serviceGbn=ALL&targetTime=05&hitYear=2024&termGbn=week&yearTime=3. live.
  17. Taiwan Songs: Week of February 10, 2024. Billboard. February 12, 2024. February 7, 2024. https://web.archive.org/web/20240207125308/https://www.billboard.com/charts/taiwan-songs-hotw/2024-02-10/. live.
  18. Web site: Digital Chart – February 2024. Circle Chart. ko. March 9, 2024.

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