Whole Living Explained

Whole Living
Editor:Alexandra Postman
Editor Title:Editor-in-chief
Frequency:Ten editions annually[1]
Total Circulation:760,606[2]
Circulation Year:June 2012
Category:health and lifestyle
Company:Martha Stewart Living Omnimedia
Firstdate:As Whole Living since May 2010
As Body+Soul since 2002
As New Age Journal in 1974
Finaldate:January 2013
Country:United States
Based:New York City[3]
Language:English
Issn:1098-447X

Whole Living was a health and lifestyle magazine geared towards "natural health, personal growth, and well-being," a concept the publishers refer to as "whole living." The magazine became a part of Martha Stewart Living Omnimedia in August 2004.[4]

The magazine was originally launched as the New Age Journal in 1974.[3] The magazine was first rebranded as Body+Soul beginning with an edition in early 2002. In 2004, Martha Stewart Living Omnimedia acquired the magazine and other publishing assets from Thorne Communications. The magazine became Whole Living in May 2010.

Martha Stewart Living Omnimedia announced its intention to cease publication of Whole Living.[5] The final installment was the January/February 2013 issue. A $2.5 million offer to buy the title from private equity firm OpenGate Capital fell through and no other buyers appeared. The content from Whole Living was included in Martha Stewart Living.

New Age Journal

New Age Journal, or New Age: The Journal for Holistic Living was an American periodical prominent in the late 20th century, and defining itself as covering topics related to the period's "New Age"; it has been succeeded, in turn, by Body & Soul. It described itself around the late 1990s as concerned with "achievement, commitment, health, creative living, and holistic nutrition".[6]

It was founded in 1974 by Peggy Taylor and other editors of East/West Journal, and based in the Boston metropolitan area.

Makeovers

Under new editorship, it was "relaunched" in 2002 as the bi-monthly Body and Soul or Body & Soul. In 2004, it was bought by Martha Stewart's Omnimedia, which publishes Body+Soul (presented on its cover as "whole living | body + soul") eight times per year. In 2010, the magazine was relaunched as Whole Living.

In 2000, Robert Scheer created the website New Age Journal, which states that "We are not affiliated with any magazines printed on paper."

Personnel

Its editors included:

Indexing information

External links

Notes and References

  1. Web site: Pettas . Joanna . Body + Soul Ups Ratebase, Frequency for 2008. Foliomag. November 29, 2007. November 25, 2010.
  2. Web site: eCirc for Consumer Magazines . June 30, 2012. Alliance for Audited Media. December 2, 2012.
  3. Web site: Body + soul is leaving Watertown for New York. The Boston Globe. September 1, 2009. November 25, 2010.
  4. Web site: Mandese . Joe . MediaPost Publications Health Deals Designed To Help Martha Stewart Heal Thyself 08/13/2004. Mediapost. August 13, 2004. November 25, 2010.
  5. News: Hagley. Keach. Martha Stewart to Shut Down 'Whole Living'. January 11, 2013. Wall Street Journal. December 6, 2012.
  6. http://www.answers.com/topic/new-age-journal New Age Journal