Lets Link Explained

Lets Link
Cover:WhoHeem - Lets Link.png
Type:single
Artist:WhoHeem
Genre:West Coast Rap
Length:2:39
Label:
Producer:LoyalThePlug
Chronology:WhoHeem
Prev Title:Drugs
Prev Year:2020

"Lets Link" is a song by American rapper WhoHeem. It was released on August 20, 2020, and garnered popularity soon after on the video-sharing app TikTok. A remix featuring American rapper ppcocaine was released, along with another featuring American rappers Lil Mosey, and Tyga. A music video was released on October 5, 2020.[1] [2]

Background

On August 19, 2020, WhoHeem posted a video of him singing the song on his Instagram profile, asking his followers if he should release it next. The song was self-released the following day, and later reissued through Arista Records and Columbia Records following WhoHeem's signing to both labels.[3] It soon went viral on the video-sharing app TikTok.[4] By September 8, 2020, it was used in over 630,000 videos,[5] where it inspired the #SidePieceChallenge, which shows "sidepiece" girls exposing men for cheating on their girlfriends with them.[6]

Reception

Complimenting the "irresistibly catchy" hook and fingersnap heavy instrumental, Alphonse Pierre of Pitchfork said the song "seems inspired by San Bernardino, California rapper Whoheem's experiences hitting on girls in their Instagram DMs and it sounds as if it was written at his local mall's food court".[7]

Charts

Chart (2020)Peak
position
Canada (Canadian Hot 100)[8] 71
New Zealand Hot Singles (RMNZ)[9] 4
US Billboard Hot 100[10] 86
US Hot R&B/Hip-Hop Songs (Billboard)[11] 32
US Rolling Stone Top 100[12] 47

Notes and References

  1. Web site: 2020-10-25. WhoHeem Releases "Let's Link" Remix Feat. Tyga & Lil Mosey. 2020-12-03. RESPECT.. en-US.
  2. Web site: WhoHeem - Lets Link (Official Video) - YouTube. 2020-12-03. www.youtube.com.
  3. Web site: Lets Link - Single by WhoHeem on Apple Music. 20 August 2020. Apple Music. September 19, 2020.
  4. Web site: With TikTok's Fate Uncertain, Artists Test Instagram Reels. Rolling Stone. Leight. Elias. September 2, 2020. September 8, 2020.
  5. Web site: Lets Link created by WhoHeem - Popular songs on TikTok. TikTok. September 8, 2020. https://web.archive.org/web/20200908083109/https://www.tiktok.com/music/Lets-Link-6863372347101939714. September 8, 2020.
  6. Web site: TikTok:Sidepiece Challenge Exposes Cheating Boyfriends. HITC. Kipling. Ella. September 7, 2020. September 8, 2020.
  7. Web site: The Ones: Whoheem's "Lets Link". Pitchfork. Pierre. Alphonse. August 28, 2020. September 8, 2020.
  8. Web site: WhoHeem, CAN. Billboard. September 22, 2020. subscription.
  9. Web site: NZ Hot Singles Chart. Recorded Music NZ. September 7, 2020. September 8, 2020.
  10. Web site: WhoHeem, HSI. Billboard. September 15, 2020. subscription.
  11. Web site: WhoHeem, BSI. Billboard. September 9, 2020. subscription.
  12. Web site: Top 100 Songs, September 4, 2020 - September 10, 2020. Rolling Stone. September 14, 2020.