Whitney (typeface) explained

Whitney
Creator:Tobias Frere-Jones
Foundry:Hoefler & Co.
Website:https://www.typography.com/fonts/whitney/overview
Style:Sans-serif
Classifications:Neo-grotesque/Humanist sans-serif

Whitney is a family of humanist sans-serif digital typefaces, designed by American type designer Tobias Frere-Jones.[1] It was originally created for New York’s Whitney Museum as its institutional typeface.[2] Two key requirements were flexibility for editorial requirements and a design consistency with the Whitney Museum's existing public signage.

Typographical context

Whitney was created in 2004 by the foundry of Hoefler & Frere-Jones. Whitney bridges the divide between editorial mainstays such as News Gothic (1908), which is an American gothic typeface, and signage application standards such as Frutiger (1975), which is a European humanist typeface. Moreover, “its compact forms and broad x-height use space efficiently, and its ample counters and open shapes make it clear under any circumstances.”[2]

Variants

Use

External links

Notes and References

  1. Web site: Sale & Assignment of Type Fonts . New York State Unified Court System . 31 October 2019 . HTF hereby agrees to use its commercially best efforts to ensure that TFJ [Tobias Frere-Jones] shall receive a Design credit wherever the Fonts are displayed...nothing herein shall be interpreted as obligating HTF to require or enforce the display of a TFJ design credit.
  2. Web site: Fonts by Hoefler&Co.. Typography.com. 13 December 2021.
  3. see this post
  4. https://support.discord.com/hc/en-us/articles/9507780972951-gg-sans-Font-Update-FAQ gg sans: Font Update FAQ
  5. Web site: A brand new brand for SketchUp SketchUp Blog. blog.sketchup.com. en. 2018-05-11.
  6. see Bridgewater Associates
  7. see Brand Identity Standards
  8. Whitney is the preferred typeface for all Kodak communications.
  9. see Brand Identity Standards
  10. see Branding Standard
  11. see Visual identity guidelines
  12. All publications produced by the NZTA – such as project newsletters – should be in Whitney. All manuals and posters should also be produced in Whitney. Whitney has been chosen for its legibility and versatility. All recruitment, display, public notice, tender notice and roading advertising should be in Whitney.
  13. see Branding
  14. http://www.befoodsafe.ca/uploads/BFS_StyleGuide_ENG_4_1.pdf Brand Identity
  15. see American Nerd
  16. Web site: Delta Airlines Style Guide . 29 April 2020 . https://web.archive.org/web/20120915225314/http://www.delta.com/StyleGuide/guide/DAL_Sec1_Basic_Brand_Elements_082707.pdf . 2012-09-15 . dead.
  17. Web site: Archived copy . 2013-06-29 . 2013-12-21 . https://web.archive.org/web/20131221115553/http://www.samsstepup.org/wp-content/uploads/2012/10/Sams-Club-Brand-Tool-Kit.pdf . dead .
  18. see UBC Brand Basic (Logos) Whitney is the institutional typeface used in all UBC Brand signatures and applications.
  19. Web site: Campaign font war: Gotham vs. Mercury. David. Rainbird. 23 July 2012. Salon.com. 13 December 2021.
  20. Web site: Find Real Estate & Homes For Sale. ColdwellBankerHomes.com. 13 December 2021.
  21. Web site: Typography. Castleton University. 13 December 2021.
  22. Web site: SJA Brand Guidelines 14 07 2016. Archive.org.
  23. Web site: 2024-05-29 . A change to iNaturalist fonts . 2024-05-29 . iNaturalist Community Forum . en.

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