White Rain Explained

White Rain
Type:	Hair care, Hair spray, body wash
Currentowner:	International Wholesale
Origin:	United States
Markets:	United States
Previousowners:	Gillette (1952–2000) Diamond Products (2000–2007) Sun Products (2007–2012) High Ridge Brands (2012–2021)

White Rain is an American brand of body wash, hair spray, and hair care products owned by International Wholesale. It was introduced as a shampoo in 1952 by Gillette.

Ownership history

The Gillette Company sold the White Rain brand to Florida-based Diamond Products Company in April 2000.^[1]

In 2007, Sun Products acquired the brand from Diamond Products Company.^[2]

In 2012, the brand was sold to High Ridge Brands, which owns other former brands of Alberto-Culver.^[3]

In February 2021, International Wholesale acquired the White Rain brand from High Ridge Brands.^[4]

Notes and References

1. Web site: Gillette sells White Rain hair care brand. CNN Money. March 23, 2000. November 11, 2021.
2. News: Franklin site may make White Rain brand more prevalent. Ameerah. Cetamayo. Bowling Green Daily News. 1 December 2007. 5 April 2018.
3. High Ridge Brands To Acquire the White Rain Brand from Sun Products. Brynwood Partners. PR Newswire. June 26, 2012. November 11, 2021.
4. International Wholesale acquires White Rain personal care brand from High Ridge Brands. Global Newswire. February 23, 2021. November 11, 2021.