Whisps Explained

Whisps
Industry:Snack food, cheese
Founded:2015
Hq Location:New York City, New York, U.S.
Key People:John Ghingo
Owner:Schuman Cheese (2015-2018)

Whisps is an American cheese and snack brand.

History

Ilana Fischer worked for Schuman Cheese in 2015 and she started the brand with Costco. Fischer says, “That’s our mentality, our approach to the market. Who we sold to in the store where we positioned ourselves.”[1] In 2018, they went independent.[2]

In 2021, John Ghingo, originally from Applegate Farms became the CEO.[3] Later they held a contest where one had to eat their product for a year, and the winner was paid $10,000.[4] Later they came out with Cheese Crumbs and a nuts mix.[5]

In 2023, they introduced a Buffalo flavor, and Cheese And Pretzel Bites to the product line.[6]

External links

Notes and References

  1. Web site: Tran . Tai . CEO Of Whisps Found Success Through Brick And Mortar In The Age Of Instagram . 2023-06-27 . Forbes . en.
  2. Web site: Knox . Dave . How Whisps Created A New Snacking Category . 2023-06-27 . Forbes . en.
  3. Web site: 2022-02-01 . Whisps Brings In Former Applegate Exec to Lead Company . 2023-06-27 . NOSH . en-US.
  4. Web site: 2021-06-09 . This company will play someone $10k to eat cheese for a year . 2023-06-27 . Yahoo News . en-US.
  5. Web site: Whisps Snacks adds Cheese Crumbs and Cheese Crisps & Nuts Dairy Foods . 2023-06-27 . www.dairyfoods.com . en.
  6. Web site: Whisps debuts new cheese and pretzel snacks Food Business News . 2023-06-27 . www.foodbusinessnews.net . en.

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