Whereonearth Explained

Type:	Subsidiary
Foundation:	, in the United Kingdom
Location:	United Kingdom
Parent:	Yahoo!

Whereonearth was a company based in the United Kingdom and was acquired^[1] by Yahoo! on October 18, 2005.

The technology company worked with Hutchson and Yahoo.

The company was founded in 1995 with a purpose of producing geocoding technology for partners. In 1998 it acquired GDC, and GDC's global geo-database, GeoPlanet.^[2] In 2002, the company was awarded a contract to deliver the underlying technology for Hutchison 3G geo services.^[3]

In 2002, the company spun off GDC in a management buyout, but retained GeoPlanet. In 2003 the company again reorganized with a view of generating web technology for geolocation, named InternetLocality,^{[4] [5]} for the extraction of location information out of web content and web searches, which eventually led to the Yahoo acquisition in 2005 for integration with Yahoo! Search Marketing project Panama. The whereonearth internet toolset is partly available as part of the Yahoo Developer network.^[6]

External links

• Yahoo Developer network Geo Technologies

Notes and References

1. Web site: Yahoo! and Whereonearth Get More Relevant Together. Yahoo. 2005-10-18. 2008-10-19.
2. Whereonearth has completed the spin-off of GDC through a successful management buyout. 2002. GEO: Connexion. 2. 1. 62.
3. News: Hutchison 3G (H3G) selects Location Based Services technology partners; whereonearth.
4. Web site: Digital Envoy and Whereonearth Partner to Revolutionize the Delivery of Local Search and Online Advertising. https://web.archive.org/web/20060617211347/http://www.digitalenvoy.com/news/press_releases/2005/pr_030105.html. 17 June 2006. live.
5. News: Digital Envoy and Whereonearth Partner to Revolutionize the Delivery of Local Search and Online Advertising . Business Wire . 2005-03-02.
6. Web site: Yahoo Developer Network.