| Music Festival Name: | Where the Action Is |
| Location: | Sweden touring (2004 to 2006) Stockholm, Sweden (2008 to present) |
| Years Active: | 2004 to 2006 2008 to present |
| Founders: | Luger Live Nation |
| Dates: | June - July |
| Genre: | Rock, pop, power pop, alternative rock, indie rock, stoner rock, blues rock, punk rock, garage punk, skate punk, progg |
| Website: | Official Website |
Where the Action Is (WTAI) was a tour featuring Swedish rock bands that toured throughout Sweden between 2004 and 2006 with several high profiled Swedish bands and artists such as The Hellacopters, The Hives, The Ark, Moneybrother and many others. In 2007 the tour took a hiatus and then came back in 2008 as a one-day festival in Stora Skuggan, Stockholm. The name is taken from a song from The Hellacopters second album Payin' the Dues.
Played in Gothenburg (8/21) and Stockholm (8/25).[1]
Played in Gothenburg (8/3), Malmö (8/5), Linköping (8/12), Karlskrona (8/13) and Stockholm (8/27).[2]
Played in Strömstad (7/27), Linköping (7/28), Örebro (7/30), Malmö (8/3), Gothenburg (8/5), Söderbärke(8/8) and Stockholm (8/9).[3]
Asta Kask only played in Stockholm, C.AARMÉ only played in Gothenburg, The Hives only played in Stockholm and Söderbärke and The Soundtrack of Our Lives played Strömstad, Huskvarna, Linköping and Örebro.
Returned as a one-day festival in Stockholm (7/14) after a one-year hiatus.[4]
Scheduled for 7/12 - 7/13, WTAI will again be at Stora Skuggan