What Katie Did (company) explained

What Katie Did
Foundation:1999
Location:London, England, United Kingdom
Key People:Katie Thomas
Richard Thomas
Industry:Fashion
Products:Lingerie

What Katie Did is a British lingerie design house founded in 1999 by Katie Thomas.

History

In 1999, being unable to afford fully fashioned stockings, Thomas decided to invest in nylons to sell at The London Fetish Fair.[1] This led to Thomas creating her own website.

In 2002, What Katie Did's first reproduction of the Bullet bra was launched, the first to be produced in the country.[2] The next year, the company opened a boutique in London Portobello.[3] In 2010, Thomas was asked to advise on an bra of Marilyn Monroe that was put up for auction.

Thomas has also appeared advising on corsets on ABC's Nightline in 2012 and in the same year was nominated for Cosmopolitans Businesswoman of the Year.[4]

Style

The brand recreates designs from the 1950s including the bullet bra, which has been worn by celebrities such as Madonna and Rihanna.[5] [6] What Katie Did are also known for their steel boned corsets.[7]

Models

Models for the company include Bernie Dexter, Missy Malone, Jami Deadly and Miss Polly Rae.

Further reading

Notes and References

  1. Web site: Designer Interviews: Katie Halford of What Katie Did . The Lingerie Addict . 2011-08-01 . 2013-10-24.
  2. Web site: Nonita . Vintage Pin Up Style | Meet Katie Halford from 'What Katie Did' . Wambamclub.com . 2011-03-29 . 2013-10-24 . 2013-10-29 . https://web.archive.org/web/20131029200455/http://www.wambamclub.com/blog/nonita-on-burlesque/vintage-pin-up-style-meet-katie-halford-from-what-katie-did.html . dead .
  3. Web site: What Katie Did | 26 Portobello Green W10 5TZ . . 1999-11-30 . 2013-10-24.
  4. Web site: #TheCosmos - who are the celebs of real life? . https://web.archive.org/web/20131029194052/http://www.cosmopolitan.co.uk/celebs/ultimate-women-of-the-year/the-cosmos-who-are-the-celebs-of-real-life-for-ultimate-women-of-the-year-awards . dead . 2013-10-29 . . 2011-11-02 . 2013-10-24.
  5. Web site: Rihanna wears What Katie Did for 777 tour . https://web.archive.org/web/20121219015636/http://www.lingerieinsight.com/article-2983-rihanna-wears-what-katie-did-for-777-tour/ . 2012-12-19. Lingerie Insight . 2012-11-20 . 2019-10-25 . dead.
  6. Web site: Interview with Katie of What Katie Did . Pin-Up Parade . 2013-10-24.
  7. News: Barford . Vanessa . BBC News - The re-re-re-rise of the corset . . 2012-06-19 . 2013-10-24.

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