| What Do I Have to Do | |
| Cover: | Kylie Minogue - What Do I Have to Do.png |
| Border: | yes |
| Type: | single |
| Artist: | Kylie Minogue |
| Album: | Rhythm of Love |
| Released: | 21 January 1991 |
| Studio: | London, England |
| Length: | 3:48 |
| Producer: | Stock Aitken Waterman |
| Prev Title: | Step Back in Time |
| Prev Year: | 1990 |
| Next Title: | Shocked |
| Next Year: | 1991 |
"What Do I Have to Do" is a song performed by Australian singer-songwriter Kylie Minogue from her third studio album, Rhythm of Love (1990). The song was written and produced by Stock, Aitken & Waterman. Originally, the song was planned to be released after the single "Better the Devil You Know", but instead "Step Back in Time" was released and this was released as the third single on 21 January 1991 by PWL and Mushroom.[1] The song received positive reviews from most music critics, who thought the song was an instant rave classic. Its music video was directed by Dave Hogan.
The song peaked at number eleven in her native Australia. The song did however peak at number six in the United Kingdom, becoming a success there, albeit her first single not to reach the top five. The song was also hit in France and The Netherlands. NME voted it as the thirtieth best track of 1991.[2]
Minogue performed the song as her debut performance at the Sydney Gay and Lesbian Mardi Gras in 1994.[3] The song has been performed on most of Minogue's concert tours, including her Rhythm of Love Tour, Let's Get to It Tour and Intimate and Live Tour. The song has also been performed at the and the Homecoming Tour, and has been most recently been performed at her Aphrodite World Tour.
Producers Stock Aitken Waterman conceived the track as a response to the surging popularity of rave and techno music in the UK. It was heavily inspired by the track "Hardcore Uproar" by Together. The move towards heavier dance sounds caused some tension and discontent at the production house, with Mike Stock uncomfortable with the move away from traditional pop songs.
There are three official promotional mixes of the song. The early, unreleased first version is synth orienated and has multilayered vocals. Much of the synth was omitted, and the drums, bass and vocals were toned down for the second album version. The third version, the 7" Mix, contains a newer drum track, multilayered vocals in the chorus and relies much less on the synthesizers than on the album version. This version of the song also contains samples from American comedian Sam Kinison, and was used for the music video. In the UK, a limited edition 7″ single came with postcards with shots from the video.[4]
Originally, "What Do I Have To Do" was planned to be released as the follow-up single to "Better the Devil You Know", but was released as the third single off the album, and the track was remixed for single release. The 1999 biographical book Girl Next Door identified this track as Kylie's favourite to perform live.[5] The single artwork was photographed by Robert Erdmann,[6] and were originally produced for a photoshoot for I-D magazine. The frames were personally selected by Minogue.
"What Do I Have To Do" received positive reviews from many music critics. Jason Shawahn from About.com said the song, along with "Better the Devil You Know" and "Wouldn't Change a Thing", "are nothing if not pop masterpieces." He also labelled it as a "pop classic".[7] Quentin Harrison from Albumism noted it as "luxuriant electro-pop", adding that Ian Curnow and Phil Harding "rework it into an appetizing, but accessible house ditty that emphasizes unity between the single's beat and Minogue's supple vocal."[8] While reviewing Rhythm of Love, Chris True from AllMusic highlighted the song as an album standout.[9] Eleanor Levy from Record Mirror described it as "more mature, in a Hi-NRG, Bronski Beatish way." She added, "More straightforward rhythm than formula pop song, it fizzes predictably rather than sparkles but, like Kylie's ever-elongating fringe, will no doubt grow and grow."[10] Caroline Sullivan from Smash Hits called it "supreme", and felt the song "sees a return to the reassuring old Kylie-sound".[11] Jonathan Bernstein from Spin viewed it as a "knockout" pop single", that "mirrored her evolution from tomboy to dreamboat."[12] While reviewing Ultimate Kylie, Mark Edwards from Stylus Magazine gave it a positive remark, saying that along with "Shocked" and "Give Me Just a Little More Time", they "were great songs and suddenly Kylie was a little bit cool."[13] In 2017, Christian Guiltenane of British magazine Attitude described it as being "Kylie's best PWL song and video for sure".[14]
NME ranked "What Do I Have to Do" number 30 in their list of "Singles of the Year" in December 1991.[15] English DJ and record producer Nicky Holloway chose "What Do I Have to Do" as one of his top 10 vinyl thrills in 1996, saying, "I've had so much fun with this over the years. You don't realise what you're dancing to until it's too late to stop! It's got a long intro so people are dancing away and don't realise that it's Kylie Minogue until they're sucked into it."[16] In 2020, Alexis Petridis of British daily newspaper The Guardian ranked the song at number 12 in his "Kylie's 30 greatest singles" list, adding that it was "great, a shamelessly pop-facing take on Italo-house".[17] In 2023, in the same newspaper, he listed the song at number seven in his "Stock Aitken Waterman's 20 greatest songs – ranked!", adding: "The trio rose to the challenge, coming up with better songs and a hipper, less generic production style: house-fuelled, monster-chorused, "What Do I Have to Do" sparkles."[18] In 2023 too, Robert Moran of Australian daily tabloid newspaper The Sydney Morning Herald ranked the song as Minogue's 32nd best song (out of 183), praising the singer's "full embrace of '90s UK acid house".[19] In 2024, British magazine Classic Pop ranked the song at number seven in its list of "Top 40 Kylie Minogue songs", describing it as "gushingly grandiose and with a ravey piano line that directed us to the dancefloor" and a song "at the apex of Kylie's PWL catalogue, and unmistakably SAW".[20]
"What Do I Have to Do" debuted at number twenty-seven on the Australian Singles Chart, until rising and peaking at number eleven, staying there for two consecutive weeks.[21] The song then debuted at number ninety-nine on the Dutch Top 40, until peaking at number eighty-one for one week. The song then debuted and peaked at number fifty on the French Singles Chart.
The accompanying music video for the song was directed by Dave Hogan, who says he was offered the commission without needing to pitch ideas in advance. He and Minogue later agreed on the visual style of the project after sharing an enthusiasm for a photo feature in Vogue Italia. The video was filmed over two days, using four locations, including an indoor swimming pool in a private home. Stylist David Thomas supplied all of the looks for the video, except one vintage dress that Minogue supplied herself. In relation to this video, Minogue is quoted as saying "how many Hollywood stars can you look like in three and a half minutes".[22] Her younger sister Dannii Minogue also appears in the video. The video received heavy rotation on MTV Europe.[23] While reviewing the DVD version of Greatest Hits, John Galilee said "Her most outrageous but greatest video moment is where she parodies certain movie stars in the chic video for "What Do I Have to Do?", and because of her heavy eye make-up almost earns herself the title drag-queen Kylie (watch out for sister Dannii who briefly stars in the video, wearing a blonde wig)."[24]
These are the formats and track listings of major single releases of "What Do I Have to Do".
(Not available at time of original release. Released for the first time as part of iTunes PWL archive release in 2009)
Minogue performed the song on the following concert tours:
The song was also performed on:
| Chart (1991) | Peak position |
|---|---|
| Europe (Eurochart Hot 100)[26] | 24 |
| Finland (Suomen virallinen lista)[27] | 10 |
| Iceland (Íslenski Listinn Topp 10)[28] | 6 |
| UK Dance (Music Week)[29] | 49 |
| Chart (1991) | Position | |
|---|---|---|
| Australia (ARIA)[30] | 90 | |
| Europe (European Hit Radio)[31] | 76 | |
| UK Singles (OCC)[32] | 74 |