What About Now (album) explained

What About Now
Type:studio
Artist:Bon Jovi
Cover:What About Now, Bon Jovi album artwork, 2013.png
Released:March 8, 2013[1]
Recorded:January–August 2012
Genre:Pop rock
Length:51:36
Prev Title:Inside Out
Prev Year:2012
Next Title:Burning Bridges
Next Year:2015

What About Now is the twelfth studio album by American rock band Bon Jovi. Produced by John Shanks, the album was released on March 8, 2013 in Australia and March 12, 2013 in the United States.[2] The album was promoted throughout the band's 2013 . It is the last album to feature lead guitarist Richie Sambora before his departure from the band the following month.

The album debuted at No. 1 in the U.S., where it sold 101,000 copies in its first week. What About Now became Bon Jovi's third album in a row to hit No. 1 in US after The Circle and Lost Highway and their fifth No. 1 album during their career.[3] The album has sold 220,000 copies in the U.S. as of August 2015,[4] and over 1.5 million copies worldwide,[5] going gold in Germany selling 100,000 copies.

Recording and production

In an interview given to Classic Rock magazine, guitarist Richie Sambora stated that the album was recorded before his solo album Aftermath of the Lowdown was completed. He and Jon started to write and before they knew it, they were in the studio with the band. "The record is now finished and sounding great, and we start our 2013 tour in February, so we'll be at a stadium near you very soon."[6]

Richie Sambora also characterized the new material as a compilation of “different elements”; yet reassured old fans that they will be just as pleased with the new work as they have been with the old for over 30 years.[7]

Music videos were produced for the first two singles "Because We Can" and the album titled track "What About Now". A music video was also made for the Jon Bon Jovi solo single "Not Running Anymore" which is included on the album as a bonus track along with the track "Old Habits Die Hard". Both songs feature on the soundtrack to the movie Stand Up Guys. On December 13, 2012 it was announced that "Not Running Anymore" would be nominated for a Golden Globe Award.[8]

Also included as a bonus track and featuring a music video is Sambora's single "Every Road Leads Home to You" from his solo album Aftermath of the Lowdown.

Artwork

The album artwork was created by Liu Bolin and was revealed on January 10, 2013, three days after the release of lead single "Because We Can". The cover artwork features the four members of the band painted behind a collage which features a soldier with a guitar and walking up a mountain against a yellow and blue American flag background, two hands wrapped in bandages, a headshot of a woman, some roses, and the band's heart and dagger symbol. A pinwheel is also seen in the background. The cover artwork is also seen on the back, though the collage has more pictures to it and the band members are absent.

Reception

Critical reception of the album has been generally mixed. At Metacritic, which assigns a normalized rating out of 100 to reviews from critics, the album received an average score of 50, which indicates "mixed or average reviews", based on 11 reviews. While Caroline Sullivan from The Guardian states that "the band have reached out with the sort of empowering platitudes and riffage that will give fans on this summer's stadium tour something to punch the air about",[9] Stephen Unwin from the Daily Express was less favorable, claiming that the album "is the closest thing to predictable from the poster boys of American rock ’n’ roll, which for their most myopic fans is the closest thing to wonderful."

Phil Mongrendien, from the Toronto Star, criticized the track "Army of One" for finding them "descending into lyrical self-parody with its 'never give up' motif hammered home artlessly"[10] while the title track's guitar "hook nods too much to Kraftwerk's 'Computer Love' (and, by extension, Coldplay's 'Talk')".[10] James Manning, from Time Out, believes that the band "won't win any new fans with their twelfth album [...] but they're unlikely to lose many either."[11]

Ian Gittins, from Virgin Media, thought "the band's perennial propensity for clichés and Hollywood blockbuster-style happy endings invariably make it difficult to take Bon Jovi as seriously as they crave",[12] though he later admits that "there are some good tunes. It's a decent soft rock party album. It's probably also about time that Bon Jovi knew their limits."[12] For Stephen Erlewine, from Allmusic, "there aren't so many big hooks on What About Now -- just the raise-your-fist anthem of 'Because We Can,' with most of the sweetest melodies coming from the softer, quieter moments, such as the acoustic 'The Fighter' and the Christian ballad 'Room at the End of the World'.

Personnel

Bon Jovi
Additional personnel

Charts

Weekly charts

Chart (2013)Peak
position
Argentinian Albums (CAPIF)[13] 7
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Greek Albums (IFPI)[14] 10
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South African Albums (RISA)[15] 8
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Year-end charts

Chart (2013)Position
Australian Albums (ARIA)[16] 58
Austrian Albums (Ö3 Austria)[17] 22
Belgian Albums (Ultratop Flanders)[18] 132
German Albums (Offizielle Top 100)[19] 57
Hungarian Albums (MAHASZ)[20] 96
Japanese albums (Oricon)[21] 85
Spanish Albums (PROMUSICAE)[22] 32
Swedish Albums (Sverigetopplistan)[23] 72
Swiss Albums (Schweizer Hitparade)[24] 53
UK Albums (OCC)[25] 107
US Billboard 200[26] 138
US Top Rock Albums (Billboard)[27] 32

Release history

CountryDateLabelFormat
AustraliaMarch 8, 2013Universal MusicCD, CD+DVD, Digital download
Brazil
Germany
United Kingdom
IrelandMercury Records
FranceMercury Records, Universal Music
United StatesMarch 12, 2013Island Records
Italy
Spain
CanadaUniversal Music
JapanMarch 13, 2013

Notes and References

  1. https://itunes.apple.com/au/album/what-about-now-deluxe-version/id601344226 What About Now
  2. https://itunes.apple.com/au/album/what-about-now-deluxe-version/id601344226 What About Now
  3. Caulfield, Keith. "Bon Jovi Debuts at No. 1 on Billboard 200, David Bowie at No. 2". billboard.com. March 20, 2013.
  4. https://web.archive.org/web/20150819025550/http://hitsdailydouble.com/new_album_releases . August 19, 2015 . Upcoming Releases . Hits Daily Double . HITS Digital Ventures .
  5. Web site: Jon Bon Jovi Is Working on a New Album. Ultimate Guitar. 2015-02-28.
  6. 2012 . Bon Jovi Didn't Visit Sambora in Rehab . Classic Rock Magazine . 176 . 84 . Classic Rock . https://web.archive.org/web/20121120174137/http://www.classicrockmagazine.com/news/bon-jovi-didnt-visit-richie-sambora-in-rehab/ . 2012-11-20 . dead .
  7. Web site: Richie Sambora says new Bon Jovi record marks a musical evolution!. 2013-01-02. examiner.com.
  8. Web site: Congrats to Jon Bon Jovi on his Golden Globe nomination . bonjovi.com . 2012-12-13 . 2012-12-13 . dead . https://archive.today/20130118072257/http://www.bonjovi.com/en/news/37846967981.0/congrats-to-jon-bon-jovi-on-his-golden-globe-nomination . 2013-01-18 .
  9. News: Caroline . Sullivan . Bon Jovi: What About Now – review. The Guardian. March 9, 2013. March 7, 2013.
  10. News: Phil . Mongrendien. Bon Jovi: What About Now – review. The Observer. March 9, 2013. March 10, 2013.
  11. James . Manning. Bon Jovi – 'What About Now' album review . Time Out. March 9, 2013. March 7, 2013.
  12. Web site: Ian . Gittins. What About Now. Virgin Media. March 9, 2013.
  13. Web site: ..::CAPIF:::.. . . April 8, 2013 . dead . https://web.archive.org/web/20130703101140/http://www.capif.org.ar/rankings.aspx . July 3, 2013 .
  14. Web site: Official Cyta-IFPI Charts - Top-75 Albums Sales Chart - Εβδομάδα: 13/2013 . March 23, 2013 . . el . dead . https://web.archive.org/web/20130320131745/http://www.ifpi.gr/charts_el.html . March 20, 2013 .
  15. Web site: South African Top 20 Albums Chart. RSG (Recording Industry of South Africa). https://web.archive.org/web/20130518115807/http://www.rsg.co.za/. May 18, 2013.
  16. Web site: ARIA Top 100 Albums for 2013. Australian Recording Industry Association. December 2, 2021.
  17. Web site: Das österreichische Hitparaden- und Musik-Portal.
  18. Web site: Jaaroverzichten 2013. Ultratop. December 2, 2021.
  19. Web site: Top 100 Album-Jahrescharts. de. GfK Entertainment. offiziellecharts.de. December 2, 2021.
  20. Web site: Összesített album- és válogatáslemez-lista – eladási darabszám alapján – 2013 . hu . MAHASZ . January 22, 2014.
  21. Web site: 2013年のCDアルバム年間ランキング . 2013 CD Albums Yearly Ranking . . ja . 2013 . December 26, 2013 . https://web.archive.org/web/20131226075400/http://www.oricon.co.jp/rank/ja/y/2013/more/5/ . December 26, 2013.
  22. Web site: Top 50 Albumes Anual 2013 . Promuiscae.es . February 3, 2014.
  23. Web site: Årslista Album – År 2013. Sverigetopplistan. sv. December 2, 2021.
  24. Web site: Schweizer Jahreshitparade 2013. hitparade.ch. December 2, 2021.
  25. Web site: End of Year 2013. UKChartsPlus. December 2, 2021.
  26. Year End Charts - Billboard 200 - 2013. . December 30, 2013 .
  27. Year End Charts - Rock Albums 2013. . December 30, 2013 .