What's Your Flava? Explained

What's Your Flava?
Cover:Craig David - What's Your Flava (CD 1).jpg
Type:single
Artist:Craig David
Album:Slicker Than Your Average
B-Side:Four Times a Lady
Genre:R&B
Length:3:36
Producer:Marshall & Trell
Prev Title:Rendezvous
Prev Year:2001
Next Title:Hidden Agenda
Next Year:2003

"What's Your Flava?" is a song by British singer Craig David. It was released on 28 October 2002 as the first single from his second studio album, Slicker Than Your Average (2002). It peaked at number eight on the UK Singles Chart. Despite only peaking at number 104 on the US Billboard Hot 100, a much lower position than previous singles "Fill Me In" and "7 Days", it was included on the soundtrack for the 2003 American film What a Girl Wants.

In 2003, the song was used in a commercial for Mattel's unsuccessful Flavas dolls.[1] In 2007, an edited and condensed version of the song was used for Popeyes Chicken commercials.[2] There is a remix, featuring American rapper Twista.

Chart performance

The single charted at 8 in the United Kingdom, tying with the previous single, "Rendezvous". It also charted at No. 9 in Canada, No. 10 in Australia, No. 22 in the Republic of Ireland and No. 4 on the Billboard Bubbling Under Hot 100 chart in the United States.

Music video

The music video for "What's Your Flava?" was filmed in the Czech Republic and was directed by Little X.[3] It is a parody of the 1971 film Willy Wonka & the Chocolate Factory. The video sees David offering a chance for four girls (one from New York City, one from Paris, one from London and one from Toronto) to win a tour around his music factory if they find golden CDs hidden inside his new album Slicker Than Your Average. Then, three girls are eliminated one by one because, as with the film, they act up during the tour. One girl (the girl from Toronto) remains and leaves with David via a glass elevator exiting the factory, similar to the ending of the film.

Track listings

Australia CD single

  1. "What's Your Flava?" – 3:39
  2. "Four Times a Lady" – 5:30
  3. "What's Your Flava?" (instrumental) – 4:40

United Kingdom CD single

  1. "What's Your Flava?" – 3:39
  2. "Four Times a Lady" – 4:30
  3. "What's Your Flava?" (instrumental) – 4:41

United States vinyl EP

Charts

Weekly charts

Weekly chart performance for "What's Your Flava?"!Chart (2002–2003)!Peak
position
Canada (Nielsen SoundScan)[4] 9
Croatia (HRT)[5] 7
Europe (Eurochart Hot 100)[6] 15
Portugal (AFP)[7] 8
Romania (Romanian Top 100)[8] 24

Year-end charts

Chart (2002)!scope="col"
Position
Australia (ARIA)[9] 63
Canada (Nielsen SoundScan)[10] 46
UK Singles (OCC)[11] 150

Release history

Region!scope="col"
DateFormat(s)Label(s)
United States7 October 2002[13]
Australia28 October 2002CDWildstar[14]
United Kingdom[15] [16]
Japan11 November 2002Telstar[17]

Notes and References

  1. Web site: Day 32: Lecture Series – "What's Your Flava?" Literary Analysis. Schwartz. Marty. 1 February 2012. 1000 Words, 1000 Days. 13 December 2013.
  2. https://www.connection.ebscohost.com/c/articles/23834877/popeyes-hatches-plan-coop-up-kfc-mcdonalds{{dead link|date=June 2021}}
  3. News: Craig David Plays Willy Wonka In 'Flava' Video. https://web.archive.org/web/20120209140835/http://www.mtv.com/news/articles/1457885/craig-david-plays-willy-wonka.jhtml. dead. 9 February 2012. Moss. Corey. 2 October 2002. MTV. 6 December 2013.
  4. Craig David Chart History (Canadian Digital Songs). Billboard. 16 March 2020.
  5. Web site: Top Lista Hrvatskog Radija. https://web.archive.org/web/20021203201335/http://www.hrt.hr:80/hr/top20/maineng.html. dead. December 3, 2002. Croatian Radiotelevision. April 14, 2023.
  6. Eurochart Hot 100 Singles. Music & Media. 20. 47. 11. 16 November 2002. 26 October 2020.
  7. Top National Sellers. Music & Media. 20. 47. 11. 16 November 2002. 16 March 2020.
  8. Web site: Arhiva romanian top 100 – Editia 2, saptamina 20.01–26.01, 2003. Romanian Top 100. ro. dead. https://web.archive.org/web/20050217145655/http://www.rt100.ro/editie-top-100_x10053.html. 17 February 2005. 11 May 2020.
  9. Web site: ARIA End of Year Singles Chart 2002. Australian Recording Industry Association. 3 May 2020.
  10. Web site: Canada's Top 200 Singles of 2002. Jam!. 14 January 2003. https://web.archive.org/web/20040906184715/http://www.jamshowbiz.com/JamMusicCharts/2002_singles.html. 6 September 2004. 22 March 2022.
  11. Web site: The Official UK Singles Chart 2002. UKChartsPlus. 3 May 2020.
  12. Web site: ARIA End of Year Singles Chart 2003. Australian Recording Industry Association. 3 May 2020.
  13. Going for Adds. Radio & Records. 1473. 27. 4 October 2002. 6 May 2021.
  14. Web site: The ARIA Report: New Releases Singles – Week Commencing 28th October 2002. ARIA. 26. 28 October 2002. dead. https://webarchive.nla.gov.au/awa/20021106130000/http://pandora.nla.gov.au/pan/23790/20021107-0000/Issue661.pdf. 6 November 2002. 6 May 2021.
  15. Airborne. Melodini. Amanda. Music & Media. 20. 45. 30. 2 November 2002. 26 October 2020.
  16. New Releases – For Week Starting 28 October 2002: Singles. Music Week. 41. 26 October 2002. 30 August 2021.
  17. Web site: ホワッツ・ユア・フレイヴァ クレイグ・デイヴィッド. What's Your Flava Craig David. Oricon. ja. 11 October 2023.

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