What's Luv? Explained

What's Luv?
Cover:What's_luv.jpg
Type:single
Album:Jealous Ones Still Envy (J.O.S.E.)
B-Side:
  • "Definition of a Don"
  • "Hustlin'"
Studio:The Crackhouse (New York City)
Length:
  • 4:27 (album version)
  • 3:51 (radio version)
Label:
Producer:
Chronology:Fat Joe
Prev Title:We Thuggin'
Prev Year:2001
Next Title:Crush Tonight
Next Year:2002

"What's Luv?" is a song by American rapper Fat Joe, released through Atlantic Records and Fat Joe's Terror Squad Productions as the second single from his fourth studio album, Jealous Ones Still Envy (J.O.S.E.) (2001). The song features additional vocals from singer Ashanti and from rapper Ja Rule on the remix and album version on the song. "What's Luv" was produced by Irv Gotti and Chink Santana. The lyrics of the song's chorus are based in part on the title refrain of the 1984 Tina Turner hit "What's Love Got to Do with It". The song additionally includes a lyric ("I'm not a hater, I just crush a lot") that references the 1998 song "Still Not a Player" by Big Pun. Fat Joe, Ja Rule, and the song's two producers are credited as the writers of "What's Luv", as are Big Pun and the lyricist of "What's Love Got to Do with It", Terry Britten.

"What's Luv?", released in the United States on February 4, 2002, peaked at number two on the US Billboard Hot 100 chart that April (stalled behind "Ain't It Funny" by Jennifer Lopez featuring Ja Rule and "Foolish" by Ashanti), becoming Fat Joe's highest-charting single as a lead artist. The single stayed on the chart for 20 weeks, giving Ashanti her second top-10 single and Fat Joe his first. The song additionally topped the Billboard Hot Rap Tracks and Rhythmic Top 40 charts. "What's Luv?" made Ashanti the first female artist to simultaneously occupy the top two positions on the Hot 100. The single was also a success internationally, reaching the top five in Australia, New Zealand, Switzerland, and the United Kingdom.

Production

Fat Joe claimed that Ashanti recorded vocals for the demo, with the plan being to replace her on the record with Jennifer Lopez to appeal to the Latin market. When Joe heard the demo, he insisted on doing the record with Ashanti instead.[1]

Music video

The video for "What's Luv?" was filmed in New York City, at Fordham University. The music video features cameo appearances from DJ Kay Slay, Capone, Young Noble, Kastro, Treach, Fat Joe's son, Maia Campbell as Joe's love interest, and Canadian model, Will Lemay as the male lead. Others include Terror Squad, Tony Sunshine and Remy Martin. Tommy Davidson and Miguel A. Núñez Jr. also appear in the video since the song was included in the 2002 film Juwanna Mann, in which Davidson and Núñez star.[2]

In the video, Joe starts dancing with some backup dancers, and also at times with Ashanti. One scene shows him attending a basketball game with two women as they watch from the stands. A scene with Ashanti shows her walking into a men's locker room, and rounding up with some men as she sings her verses from the song.

Track listings

US 12-inch single[3]

A1. "What's Luv?" (clean version featuring Ashanti) – 3:51

A2. "What's Luv?" (dirty version featuring Ashanti) – 3:51

A3. "What's Luv?" (instrumental) – 3:51

B1. "Definition of a Don" (clean version featuring Remy) – 3:54

B2. "Definition of a Don" (dirty version featuring Remy) – 3:54

B3. "Definition of a Don" (instrumental) – 3:55

European CD single[4]

  1. "What's Luv?" (explicit version featuring Ashanti)
  2. "Hustlin'" (featuring Armageddon)

UK CD single[5]

  1. "What's Luv?" (clean version featuring Ashanti) – 3:51
  2. "What's Luv?" (explicit version featuring Ashanti) – 3:51
  3. "Hustlin'" (featuring Armageddon) – 3:34
  4. "What's Luv?" (video—clean version featuring Ashanti) – 3:51

UK 12-inch single and Australian CD single[6] [7]

  1. "What's Luv?" (clean version featuring Ashanti) – 3:51
  2. "What's Luv?" (explicit version featuring Ashanti) – 3:51
  3. "Hustlin'" (featuring Armageddon) – 3:34

Credits and personnel

Credits are lifted from the European CD single liner notes.[4]

Studio

Personnel

Charts

Weekly charts

Chart (2002)Peak
position
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Canada (Nielsen SoundScan)[8] 12
Canada CHR (Nielsen BDS)[9] 10
scope="row"
Europe (European Hot 100 Singles)[10] 4
scope="row"
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scope="row"
scope="row"
scope="row"
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scope="row"
Romania (Romanian Top 100)[11] 23
scope="row"
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scope="row"
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Year-end charts

Chart (2002)Position
Australia (ARIA)[12] 49
Australian Urban (ARIA)[13] 15
Belgium (Ultratop 50 Flanders)[14] 89
Belgium (Ultratop 50 Wallonia)[15] 67
Europe (European Hot 100 Singles)[16] 81
France (SNEP)[17] 86
Germany (Official German Charts)[18] 95
Netherlands (Dutch Top 40)[19] 39
Netherlands (Single Top 100)[20] 37
Switzerland (Schweizer Hitparade)[21] 21
UK Singles (OCC)[22] 75
UK Airplay (Music Week)[23] 43
UK Urban (Music Week)[24] 4
US Billboard Hot 100[25] 8
US Hot R&B/Hip-Hop Singles & Tracks (Billboard)[26] 17
US Hot Rap Tracks (Billboard)[27] 4
US Mainstream Top 40 (Billboard)[28] 17
US Rhythmic Top 40 (Billboard)[29] 2

Release history

RegionDateFormat(s)Label(s)
United StatesFebruary 4, 2002[30]
February 25, 2002Contemporary hit radio[31]
AustraliaMay 6, 2002CD[32]
United KingdomMay 13, 2002[33]

Notes and References

  1. Web site: Fat Joe Tells Ashanti Irv Gotti Wanted J Lo On What's Luv Instead. YouTube. live. https://ghostarchive.org/varchive/youtube/20211221/eaBKjaaAnTI. December 21, 2021.
  2. Web site: Juwanna Mann (2002). AllMovie. January 3, 2022.
  3. What's Luv?. Fat Joe. 2002. US 12-inch single vintyl disc. Terror Squad Entertainment, Atlantic Records. 0-85233.
  4. What's Luv?. Fat Joe. 2002. European CD single liner notes. Terror Squad Entertainment, Atlantic Records. 7567-85304-2.
  5. What's Luv?. Fat Joe. 2002. UK CD single liner notes. Terror Squad Entertainment, Atlantic Records. AT0128CD, 7567-85303-2.
  6. What's Luv?. Fat Joe. 2002. UK 12-inch single sleeve. Terror Squad Entertainment, Atlantic Records. AT 0128 T.
  7. What's Luv?. Fat Joe. 2002. Australian CD single liner notes. Terror Squad Entertainment, Atlantic Records. 7567852592.
  8. Ashanti Chart History (Canadian Digital Songs). Billboard. April 29, 2021.
  9. Web site: Canadian Top 20 in 2002. Cross Canada Countdown. https://web.archive.org/web/20050407223203/http://www.crosscanadacountdown.com/pdfs/2002.pdf. 7 April 2005. 19 April 2024.
  10. Eurochart Hot 100 Singles. Music & Media. 20. 23. 19. June 1, 2002. November 1, 2019.
  11. Web site: Arhiva romanian top 100 – Editia 40, saptamina 7.10–13.10, 2002. Romanian Top 100. ro. dead. https://web.archive.org/web/20050217041046/http://www.rt100.ro/editie-top-100_x10041.html. February 17, 2005. May 10, 2020.
  12. Web site: ARIA Top 100 Singles for 2002. ARIA. January 28, 2020.
  13. Web site: ARIA Charts – End of Year Charts – Urban Singles 2002. ARIA. dead. https://web.archive.org/web/20200415012252/http://www.aria.com.au/pages/aria-charts-end-of-year-charts-urban-singles-2002.htm. April 15, 2020. September 17, 2020.
  14. Web site: Jaaroverzichten 2002. Ultratop. nl. January 28, 2020.
  15. Web site: Rapports Annuels 2002. Ultratop. fr. January 28, 2020.
  16. Year in Review – Eurochart Hot 100 Singles 2002. Music & Media. 21. 2–3. 14. January 11, 2003. May 10, 2020.
  17. Web site: Tops de L'année Top Singles 2002. SNEP. fr. September 3, 2020.
  18. Web site: Top 100 Single–Jahrescharts 2002. GfK Entertainment. de. January 28, 2020.
  19. Web site: Top 100–Jaaroverzicht van 2002. Dutch Top 40. January 28, 2020.
  20. Web site: Jaaroverzichten – Single 2002. MegaCharts. nl. January 28, 2020.
  21. Web site: Schweizer Jahreshitparade 2002. hitparade.ch. de. January 28, 2020.
  22. Web site: 2002 UK Singles Chart. UKChartsPlus. January 28, 2020.
  23. Most Broadcast of 2002 — Airplay Top 50. Music Week. 31. January 18, 2003. August 4, 2023.
  24. Top 40 Urban Tracks of 2002. Music Week. 32. January 18, 2003. August 4, 2023.
  25. Web site: Billboard Top 100 – 2002. Billboardtop100of.com. September 3, 2020.
  26. Hot R&B/Hip-Hop Songs – Year-End 2002. Billboard. subscription. January 28, 2020.
  27. The Year in Music 2002: Hot Rap Tracks. Billboard. 114. 52. YE-52. December 28, 2002.
  28. Most-Played Mainstream Top 40 Songs of 2002. Airplay Monitor. 10. 51. 10. December 20, 2002. March 28, 2020.
  29. Most-Played Rhythmic Top 40 Songs of 2002. Airplay Monitor. 10. 51. 20. December 20, 2002. March 28, 2020.
  30. Going for Adds. Radio & Records. 1438. 32. February 1, 2002. April 29, 2021.
  31. Going for Adds. Radio & Records. 1441. 48. February 22, 2002. April 29, 2021.
  32. Web site: The ARIA Report: New Releases Singles – Week Commencing 6th May 2002. ARIA. 26. May 6, 2002. dead. https://webarchive.nla.gov.au/awa/20020514140000/http://pandora.nla.gov.au/pan/23790/20020515-0000/www.aria.com.au/Issue636.pdf. May 14, 2002. April 29, 2021.
  33. New Releases – For Week Starting 13 May 2002: Singles. Music Week. 27. May 11, 2002. August 26, 2021.

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