Westminster Digital Explained

Westminster Digital
Location:London, UK

Westminster Digital was a British video production company[1] founded by Craig Dillon in 2017[2] which specialized in producing promotional sixty to ninety-second Facebook clips about local issues for Conservative Members of Parliament.[3] [4] [5] The company is said to have produced videos for most of the candidates in the 2019 Conservative Party leadership election[6] [7] [8] and for up to 50 MPs during the 2019 United Kingdom general election.[9]

The company was renamed WD International Holdings in February 2024, at which time Companies House reported both its accounts and confirmation statement as being overdue. Concurrent with this, former Westminster Digital employee Jonah Wilder founded a new video production company with the same name.[10]

History

Craig Dillon, a former YouTuber[11] and Sky News digital producer, who studied TV production at the University of Westminster,[12] founded the company as Westminster Analytics in November 2017. The company was renamed Westminster Digital in May 2019 and Thomas Dixon was appointed Managing Director in August of that year. In November 2020 Dixon was registered as having ownership of around one-third of the company's shares, with the remainder under ownership of the founder and CEO, Dillon.

Westminster Digital's collection of up to £165,000 (according to one estimate)[13] of government funds for the creation of Facebook videos and other social media content for MPs was controversial.[14] [15] Despite the MPs claiming the expenses legally as payments from their office costs budget and justifying them as cheaper than employing a full-time communications staff, critics have called them a waste of taxpayers' money. Although no complete public list of MPs who have claimed for services from Westminster Digital exists, their clients are known to have included Michael Gove, Matt Hancock, Sajid Javid, Liz Truss and Boris Johnson.[7]

The company's managing director and minority shareholder Thomas Dixon resigned and their work on the July–September 2022 Conservative Party leadership election campaign for Penny Mordaunt was concluded[16] in July 2022. This followed accusations of astroturfing and a viral appearance by CEO Craig Dillon (under the pseudonym Thomas Corbett-Dillon) on Tucker Carlson Tonight,[17] [18] which was described as a “distraction”. In September of that year, Dixon's minority share in the company passed to Thomas Borwick's College Green Group.

Former Westminster Digital employee Jonah Wilder founded new companies Westminster Digital Holdings in March 2023[19] and Westminster Digital in February 2024. At the same time, the original Westminster Digital, still under the majority control of Craig Dillon, was renamed WD International Holdings.

Notes and References

  1. Web site: WD International Holdings. Companies House. 23 March 2024.
  2. Web site: Craig Thomas Dillon. Companies House. 23 March 2024.
  3. Web site: Conservative MPs are using a social media agency to land cabinet roles'. GQ. Marie. Le Conte. 3 October 2019. 16 July 2022.
  4. Web site: How candidates are turning to social media to win elections'. Sky News. Rowland. Manthorpe. 7 December 2019. 16 July 2022.
  5. Why local Tories are pumping out Brexit-dodging Facebook videos'. Wired. Gian M.. Volpicelli. 9 December 2019. 16 July 2022.
  6. News: Tory leadership: How are Tory hopefuls campaigning online?'. BBC News. Joey. D'Urso. 2 June 2019. 16 July 2022.
  7. News: Meet the millennials helping the Tory leadership hopefuls go viral'. The Daily Telegraph. Camilla. Tominey. Natasha. Bernal. 27 June 2019. 16 July 2022.
  8. News: Savvy online campaigns gave Johnson and Hunt critical edge in Tory leadership contest'. The Times. Mark. Bridge. 21 June 2019. 16 July 2022.
  9. Web site: POLITICO London Playbook, presented by BP: Remembering Grenfell — The race for second place — Digital Westminster. Politico. Annabelle. Dickson. 14 June 2019. 16 July 2022.
  10. Web site: Westminster Digital Limited. Companies House. 23 March 2024.
  11. Web site: YouTube vlogger Craig Dillon pursues defamation action after rape allegation. The Independent. Adam. Sherwin. 11 November 2014. 23 March 2024.
  12. Web site: Craig Dillon interview: Youtube vlogger on seeking protection for those accused of sex attacks online after being accused himself. The Independent. Adam. Sherwin. 1 May 2015. 23 March 2024.
  13. Web site: Tory MPs spend £160k of taxpayers' cash getting Facebook videos made by same firm. Daily Mirror. Mikey. Smith. 4 June 2021. 23 March 2024.
  14. Web site: Policing minister claimed up to £800 a month on expenses to pay for his podcast. Daily Mirror. Mikey. Smith. 18 March 2021. 23 March 2024.
  15. Web site: Brandon Lewis criticised for spending on marketing agencies. Eastern Daily Press. George. Thompson. 28 September 2023. 23 March 2024.
  16. Web site: Fox News pundit has fought digital war for Penny Mordaunt. The Times. George. Grylls. Chris. Smyth. 20 July 2022. 24 March 2024.
  17. Web site: Boris Johnson's former advisor says he was elected to be 'British Trump'. indy100. Sophie. Thompson. 12 July 2022. 24 March 2024.
  18. Web site: Tucker Carlson guest mocked for 'making up a million things' about Boris Johnson's resignation. The Independent. Gino. Spocchia. 13 July 2022. 24 March 2024.
  19. Web site: Westminster Digital Holdings Limited. Companies House. 24 March 2024.