The West End Cares Song Contest was introduced in the late nineties to provide a platform for outstanding new material performed in the Theatre. The winning song is also titled an album produced by the chosen finalists.
West End Cares is one of the many AIDS/HIV charity collectives now embodied in 'Theatre Cares' http://www.theatrecares.org.uk which itself is mirrored throughout the Theatrical world (for example 'Broadway Cares').