Wenda Harris Millard Explained

Wenda Harris Millard
Occupation:Vice Chairman, MediaLink
Alma Mater:Trinity College
Education:Harvard University

Wenda Harris Millard is a media executive currently serving as Vice Chairman at MediaLink.[1] Millard has held positions in media and technology as co-CEO of Martha Stewart Living Omnimedia and Chief Sales Officer at Yahoo!. In 2009, Millard joined as MediaLink President and COO, a strategic advisory firm founded by Michael Kassan.

Early career

A graduate of Harvard Business School and Trinity College,[2] Millard began her career in magazine publishing. She has served as President and Group Publisher of SRDS, Senior Vice President and Publisher of Family Circle and Executive Vice President/Group Publisher of Adweek, Mediaweek, and Brandweek Magazines.[3]

After 20 years in traditional media, Millard entered the digital field in 1996 when she became a founding member of the executive team at DoubleClick. As Executive Vice President, Millard was responsible for establishing the DoubleClick brand and overseeing the operations of DoubleClick Media.[4] By the time Millard left DoubleClick five years after joining, DoubleClick had become a 3,200-person company clearing $500 million in revenue.[5] After DoubleClick, Millard was Chief Internet Officer at Ziff Davis Media and President of Ziff Davis Internet.[6]

After Ziff Davis, Millard joined Yahoo! in 2001 as Chief Sales Officer.

After seven years at Yahoo!, Millard joined Martha Stewart Living Omnimedia in July 2007 as co-CEO and President, Media.[7] Millard oversaw MSLO’s media businesses, which include publishing, internet and broadcast and created cross-platform programs for marketers in TV, digital, magazines and radio.[8]

MediaLink

In April 2009, Wenda Harris Millard became President and COO of MediaLink,[9] a strategic advisory firm to a variety of clients in media, marketing, technology, and entertainment.[10] Millard and her business partner Michael Kassan together provide consulting, connections, and executive-search services.[11]

Thought leadership

Millard is a frequent keynote speaker and moderator.[12] [13] Millard has moderated panels on topics such as: programmatic buying,[14] publisher reinvention,[15] digital media supply chain corruption,[16] the loss of serendipity,[17] and growth management. Millard is frequently featured and quoted by publications such as: The New York Times,[18] The Wall Street Journal,[19] CBS News,[20] Forbes,[21] Ad Age,[22] AdWeek,[23] AdExchanger,[24] and Econsultancy.[25]

Awards

Millard has received industry awards including being named a recipient of AWNY’s Impact Award in 2014;[26] a 2014 Honoree at the Winter Wish Gala by The Partnership for Drug-Free Kids;[27] one of Advertising Age’s "100 Most Influential Women in Advertising in the Last 100 Years" in 2012;[28] the 2011 Oracle Award from Springboard;[29] the 2009 ad:tech Lifetime Achievement Award;[30] the 2007 John A. Reisenbach Award for Distinguished Citizenship);[31] the 2006 "Advertising Person of the Year" Silver Medal Award from the AAF[32] and the 2005 Matrix Award for "Women Who Change the World".[33] Advertising Age also acknowledged her as a "Digital Media Master"[34] — one of the 20 most influential executives in interactive media.

On April 26, 2022, Millard will be inducted to the American Advertising Federation's Advertising Hall of Fame and will also be presented with the David Bell Award for Industry Service.[35]

Associations

Millard is past Chairman of the Interactive Advertising Bureau[36] and former President of the Advertising Club of New York.[37] She has served on the Boards of the Advertising Council, the American Advertising Federation, the Advertising Education Foundation and others. Currently, she serves on the boards of Verifone Inc., Millennial Media[38] and Simulmedia.[39] She also sits on the board of the James Beard Foundation[40] and has served two terms as a Trustee of Trinity College in Hartford.[41]

External links

Notes and References

  1. Web site: MediaLink. MediaLink.
  2. Web site: Verifone Biography. Verifone.
  3. Web site: Wenda Harris Millard, Media President of Martha Stewart Living Omnimedia and Newly-Named Chairman of the IAB, Named to ContextWeb Board of Directors. 20 February 2008. Gotham Ventures.
  4. Web site: The Digital Executive: Wenda Harris Millard. 12 Dec 2012. The Op-Ed. Kantrowitz. Alex.
  5. Web site: Wenda Harris Millard Media Executive. Lean In.
  6. Web site: DoubleClick's Millard jumps to Ziff Davis Media. 6 December 2000. Advertising Age. Advertising Age.
  7. Web site: The Digital Executive: Wenda Harris Millard. The Op-Ed.
  8. Web site: Wenda Harris Millard. Simulmedia.
  9. Web site: Wenda Harris Millard Moves to Media Link as President. 21 April 2009. Advertising Age. Advertising Age. Learmonth. Michael.
  10. Web site: MediaLink. MediaLink.
  11. Web site: [VIDEO] Cannes Interview: MediaLink's Wenda Harris Millard, Michael Kassan On What's Next For CMOs]. 18 July 2014. Forbes.
  12. Web site: Six Questions: Wenda Harris Millard. 19 February 2014. The Drift. Upstream. Weaver. Doug.
  13. Web site: PubMatic Ad Revenue 2014.
  14. Web site: Ad Week: The Automated Guaranteed: Not the Usual Suspects. 1 October 2014. AOL.
  15. Web site: PubMatic Ad Revenue 2014 Agenda.
  16. Web site: Leaders Unite to Preserve Digital Advertising Value. Advertising Week.
  17. Web site: Loss of Serendipity. Advertising Week.
  18. Web site: Compressed Data; Defying the Meltdown's Lessons, a New Dot-Com. 11 June 2001. The New York Times. Stellin. Susan.
  19. Web site: Questions For... Wenda Harris Millard. 27 September 2006. The Wall Street Journal. The Wall Street Journal. Vranica. Suzanne.
  20. Web site: @ IAB: Wenda Harris Millard: 'Too Much Emphasis On Data Is The Problem, Not A Solution'. 22 February 2009. CBS Money Watch. CBS News. Kaplan. David.
  21. Web site: Cannes CMO Interview: MediaLink's Wenda Harris Millard and Michael Kassan. Forbes.
  22. Web site: Fewer Than Six Degrees of Wenda Harris Millard. 27 April 2009. Advertising Age. Advertising Age. Klaassen. Abbey.
  23. Web site: The Big Picture: Technology has revolutionized visual storytelling. 9 June 2014. AdWeek. AdWeek.
  24. Web site: Wenda Harris Millard on Ross Levinsohn, Yahoo's Future, and Revisiting 'Pork Bellies'. 15 May 2012. AdExchanger. AdExchanger. Rodgers. Zach.
  25. Web site: Q&A: Wenda Harris Millard. 5 August 2010. Econsultancy. Econsultancy. Lieb. Rebecca.
  26. Web site: Advertising Women of New York Awards $200,000 in Educational Loan Relief to 20 Professionals. 3 November 2014. Advertising Women of New York.
  27. Web site: The Partnership for Drug-Free Kids Announces Honorees of Winter Wish Gala. 23 October 2014. PR Newswire.
  28. Web site: Women in Advertising: The Rainmakers. 24 September 2012. Advertising Age. Advertising Age.
  29. Web site: 5th Annual Winners' Circle Anniversary Dinner. Springboard Enterprises.
  30. Web site: IAB Annual Meeting Ecosystem 2.0.
  31. Web site: Biography. Millennial Media.
  32. Web site: Yahoo!'s Millard Honored As 2006 AAF Silver Medal. 12 January 2006. MediaPost.
  33. Web site: DINE WITH ONE OF ADVERTISING'S MOST INFLUENTIAL WOMEN, WENDA HARRIS MILLARD, AT THE EXCLUSIVE, MEMBERS-ONLY CORE CLUB IN NYC. CharityBuzz.
  34. Web site: Wenda Harris Millard, President, Media, Martha Stewart Living Omnimedia, Elected Chairman of IAB Board of Directors. 5 February 2008. iab.
  35. Web site: Advertising Hall of Fame Postponed to 2022.
  36. Web site: Wenda Harris Millard Elected Chairman of IAB Board of Directors. 5 February 2008. iab.
  37. Web site: Wenda Harris Millard, Media President of Martha Stewart Living Omnimedia and Newly-Named Chairman of the IAB, Named to ContextWeb Board of Directors. 20 February 2008. Gotham Ventures. Nelson. Lucas.
  38. Web site: Biography Wenda Harris Millard. Verifone.
  39. Web site: Wenda Harris Millard Joins Board of Directors of Simulmedia. 2 June 2011. Ad Ops Online. Otlacan. Otilia.
  40. Web site: Board of Trustees. James Beard Foundation.
  41. Web site: Wenda Harris Millard. Market Watch.

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