Welcome Real Time Explained

Welcome Real-time
Type:Private
Fate:Acquired by Collinson Group
Foundation:1996
Location City:Aix-en-Provence
Location Country:France
Industry:Software edition & Services
Num Employees:79

Welcome Real Time (also Welcome Real-time) was a publisher of customer relationship solutions founded in 1996 and based in Aix-en-Provence, France.

History

The company was founded in 1996 by Aneace Haddad in Aix-en-Provence, France.[1] The company expanded to include clients in Brazil in 2001.[2] Its solution was used by the Turkish bank Akbank.[3] Eleven years later, in 2012, the company opened new offices in São Paulo.

In 2011, the Russian Standard Bank chose the company's Welcome XLS solution to support management of rewards programs across all of their issued credit cards.[4] This year also saw the company acquire the Singaporean company Axiomatic, and branch out into loyalty program consulting.[5]

In 2012, the company released a point-of-sale solution called "The Loyalty Impact: At Store", which it marketed to banks who then re-sold the service to retailers.[6] The service provided a discount coupon, redeemable at next purchase, to customers in addition to a sales receipt upon completion of a sale. The new solution was used by Barclaycard.[7] [8]

In 2012, the company entered Iceland via Valitor, which adopted the Welcome XLS solution,[9] and made it in Red Herring's Europe Top 100.[10] In September 2014, Collinson Group acquired Welcome Real Time to improve the group's loyalty capability.[11]

Notes and References

  1. Web site: Aneace Haddad Conference Bio. Haddad. Aneace. . Internet Archive. 3 August 2018.
  2. https://web.archive.org/web/20160303232836/http://www.thewisemarketer.com/news/source.asp?action=company&company=Welcome%20Real-Time The Wise Marketer
  3. Web site: Banker . The . Overall winners . 2023-07-30 . www.thebanker.com . en-GB.
  4. Russian Standard Bank selects Welcome Real-time for loyalty platform. 31 October 2011. Welcome Real-Time. Finextra.
  5. News: Conseil et fidélisation : Welcome Real-time cible les banques de détail. . 16 April 2013. Publi-News. https://archive.today/20130805075730/http://www.publi-news.fr/fr/conseil-point-banques/item/26357-conseil-et-fid%C3%A9lisation-welcome-real-time-cible-les-banques-de-d%C3%A9tail. 2013-08-05. fr. Advice and loyalty: Welcome Real-time targets retail banks. subscription. live.
  6. News: Welcome Real-time sort une solution de fidélisation en magasin. Morel. Claire. 17 October 2012. Relation Client. 2 August 2018. fr. Welcome Real-time releases a loyalty solution in stores.
  7. Web site: . . 2011 Colloquy Loyalty Awards . https://web.archive.org/web/20120303123952/https://www.colloquy.com/files/Barclaycard_Financial_International%202011.pdf . 3 March 2012 . Colloquy.
  8. Web site: . . Banking Technology Awards 2010 – See the winners here . https://web.archive.org/web/20160304090209/http://www.bankingtech.com/47637/Banking-Technology-Awards-2010-See-the-winners-here/ . 4 March 2016 . Banking Technology.
  9. Web site: Welcome Real-time : nouveau succès. . 31 January 2012. Boursier.com. fr. Welcome Real-time: new success. 2 August 2018.
  10. Web site: . . Europe 2012 Top 100 . 3 August 2018 . Red Herring.
  11. Web site: Collinson Group buys Welcome Real-time. 2014-09-17. Finextra Research. en. 2020-04-29.

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