Weight Wins Explained

Weight Wins
Company Type:Private
Foundation:London, UK
Founder:Winton G. Rossiter
Location City:London
Location Country:UK
Area Served:International
Services:Weight loss/diet rewards
Launch Date:2008

Weight Wins was a UK weight loss business which developed and commercialised the concept of personal contracts for weight loss. The company attracted attention from UK and international media for its 'Pounds for Pounds' weight loss programme and for operating the first trial by the UK's National Health Service (NHS) of a weight loss incentive programme.[1] [2] [3] [4] [5] [6] The diet rewards sector addressed the specific problem of overweight and obesity. As with many commercial diet plans, there was no good evidence it is helpful or cost-effective.[7] The company was dissolved in 2016.[8]

History

Weight Wins' was first devised in 2007 following a UK-wide consumer survey. The initial scheme was developed and trialled as the 'Pounds for Pounds' programme over a three-month period from September to December 2007, with a maximum weight loss target of 15 lbs.[6]

See also

External links

Notes and References

  1. Web site: Goddard. Sophie. Getting paid to diet. REALLY?. Cosmopolitan UK. 2012-03-31.
  2. Web site: Hollis. Liz. A pound for a pound. Prospect Magazine. 2012-03-31.
  3. News: Beckford. Martin. 'Bribing' obese to lose weight does work, say academics. Telegraph UK. 2012-03-31. https://web.archive.org/web/20110430075944/http://www.telegraph.co.uk/health/healthnews/8481051/Bribing-obese-to-lose-weight-does-work-say-academics.html. dead. 2011-04-30. London. 2011-04-28.
  4. News: Laurance. Jeremy. 'Pounds for pounds' scheme helps obese people shed stones. The Independent UK. 2012-03-31. London. 2010-06-07.
  5. News: Jaimeson. Alastair. Overweight could earn £1,750 from slimming. Telegraph UK. 2012-03-31. https://web.archive.org/web/20100115201549/http://www.telegraph.co.uk/health/healthnews/6980075/Overweight-could-earn-1750-from-slimming.html. dead. 2010-01-15. London. 2010-01-13.
  6. Web site: Willey. Jo. NHS to offer fat people £425 to shed the pounds. Express UK. 16 January 2009. 2012-03-31.
  7. 0003-4819. 142. 1. 56–66. Tsai. AG. TA Wadden . Systematic review: An evaluation of major commercial weight loss programs in the United States. Annals of Internal Medicine. 2005-01-04. 15630109. 10.7326/0003-4819-142-1-200501040-00012. 2589699.
  8. Web site: Companies House. WEIGHT WINS LIMITED. 2022-06-08.

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