Weet-Bix cards are a series of collectors' cards issued in cereal boxes by the Sanitarium Health and Wellbeing Company in Australia and New Zealand.
Sanitarium started the Weet-Bix cards in 1942 in Australia[1] to market their Weet-Bix cereal. The company later expanded the cards to its Granose, Bixies, Cerix and later Puffed Wheat, Puffed Rice, Weeta Puffs, Weeta Flakes and Corn Flakes brands.[2]
In 1972, Sanitarium released a different series of Weet-Bix cards in their New Zealand products. These cards were sometimes similar to the Australian series. but frequently had a New Zealand focus.
Sanitarium discontinued the Australian cards in 2012.
The following is a list of Australian card releases.[3]
| 1942/3 Advance Australia – a Pageant of the Years | 1970 Cook' s Voyage of Discovery | 1987 Aussie Kids in the Year 2000 |
| 1944 Transfers | 1970 Australia's Wonderful Wildlife | 1988 Aussie and Proud of it |
| 1945 Treasury of New Zealand | 1970 Collecting Australian Gemstones | 1988 Kings of the Road |
| 1945 The Children's Australian Encyclopaedia Series (volume 1) | 1970 Night Shiners | 1989 Survive! |
| 1946 Marvels of the Great Barrier Reef | 1971 The Super Cars | 1989 Australian Energy |
| 1949 Australia Yesterday and Today | 1971 The Great Barrier Reef | 1990 Wild, Weird and Wonderful |
| 1950 Aboriginal Tribes and Customs | 1971 Car Transfers | 1990 Australia's Greatest Motor Race |
| 1951 Wonder Book of General Knowledge | 1972 Our Asian Neighbours | 1990 Earth Quest |
| 1952 The Children's Australian Encyclopaedia Series (volume 2) | 1972 Hottest Hotrods | 1991 The Cars That Made Australia |
| 1954/5 Story of the Pacific | 1972 Great Australian Explorers | 1992 The Wonderful World of Sea World |
| 1955/6 The Age of Speed | 1973 People of the Pacific | 1992 Australia's Most Amazing Birds |
| 1957 This Fascinating World | 1973 Australia's Booming Industries | 1992 The Weet-Bix Peanuts Swap Cards |
| 1958 Book of Amazing Wonders | 1973 Spectacular Sports | 1993 Colgate Smile for Miles (printed backs) |
| 1958 Scouting and Guiding | 1974 African Safari | 1993 Colgate Smile for Miles (plain backs) |
| 1959 Destination Moon | 1974 Timeless Japan | 1994 Our Great Australian Adventure |
| 1960 Cavalcade of Cars | 1975 Cars of the 70s | 1994 The Wonderful World of Disney |
| 1961 Papua New Guinea | 1975 The World of Jets | 1994 Australian Test Cricketers |
| 1961 Birds and Animals of Australia | 1975 Discover Indonesia | 1995 Threatened Wildlife WWF |
| 1962 Wildflowers of Australia | 1975 Discover Indonesia (with overprint) | 1996 High Action Sports |
| 1962 The Young Motorist's Book of Cars | 1976 Wildlife of Australia | 1996 The Hunchback of Notre Dame |
| 1962 True to Life Card Series (stereo cards) | 1976 Cavalcade of Cars | 1996 The Bradman Collection |
| 1963 Australian Bird Life | 1976 Australia's Own Birds and Wildflowers | 1997 World Ball Skill Cards |
| 1963 Zoo Babies (stereo cards) | 1977 Brazil '77 | 1997 Sir Donald Bradman Greatest Hits |
| 1963 Famous Dog Breeds (stereo cards) | 1977 Fast Wheels | 1998 Babe and Friends |
| 1963 General Series (stereo cards) | 1978 The World of Vintage and Veteran Cars | 1999 Take it to the Next Level (stickers) |
| 1963 Canberra the Capital (stereo cards) | 1978 The World of Vintage and Veteran Cars (USA export plain backs) | 1999 Healthy Life Recipe Cards |
| 1963 Australia on Parade (stereo cards) | 1978 Journey Around Australia | 2000 The Lee Brothers Eat Fast Claim Fast |
| 1964 Wildlife of the World (stereo cards) | 1979 Rally Champs | 2000 Extremely Board |
| 1964 Picture Cards of Famous Ships | 1979 Vanishing Wildlife | 2000 Get Real, Get Weet-Bix |
| 1964 Australia's Underwater World | 1980 Great Steam Trains | 2001 Cricket Champions Past and Present |
| 1964 See Australia with TAA (stereo cards) | 1980 Wonders of the World | 2001 Breakfast of World Champions |
| 1965 The Mysterious East (stereo cards) | 1981 Backyard Wildlife | 2002 Wallaby Gold |
| 1965 Dеер Sea Wonders | 1981 Australia's Wings | 2002 Australian Natural Wonders |
| 1965 Qantas New York's World Fair | 1981 Australia's National Parks | 2002 АСВ Gold |
| 1965 Picture and History Vintage and Veteran Cars 1896–1966 | 1981 Veteran and Vintage Cars (stickers – not issued under Weet-Bix name) | 2003 Champions Work Harder |
| 1965 African Safari | 1982 Big Rigs | 2005 V8 Super Cars |
| 1966 Australian Wildflowers | 1982 Weet-Bix Stickers | 2005 Kids Try-athlon |
| 1966 Veteran and Vintage Cars (stereo cards) | 1982 BMX Downunder | 2006 Wiggles stickers (series one) |
| 1966 Picture and History Cards of the Story of Flight from 1783 to 1966 | 1983 The Great Barrier Reef | 2006 Socceroos (postcard) |
| 1966 Picture and History Cards of Aeroplanes | 1983 Get into Training | 2006 Aussie Legends Ashes Series 2006–07 |
| 1966 National Costumes of the Old World | 1984 Spectacular Sports | 2007 Wiggles stickers (series two) |
| 1966 Snow Holiday | 1984 Exploring Our Solar System | 2007 Wiggles stickers (series three) |
| 1967 Alice in Wonderland | 1984 Cook 'n Eat Bix Recipes | 2007 Socceroos |
| 1967 Grand Prix | 1985 Surf Sports | 2008 Stat Attack |
| 1968 Secrets of Space | 1985 Antarctic Adventure | 2008 Socceroos Memorable Moments |
| 1968 The Iron Horses | 1986 Collector Cars | 2009 Wiggles stickers (series four) |
| 1968 This World of Speed | 1986 Two Wheel Classics | 2009 Cricket Town (series one) |
| 1969 The World of the Aborigine | 1986 Aussie Kids Pet Gazette | 2009 Cricket Town (series two) |
| 1969 Traditional Uniforms of the World | 1987 The Weet-Bix Gazette World of Wheels | 2012 AFL Teamcoach Captain Wildcard |
| 1969 Australia Leaps Ahead | 1987 Australia's First 200 Years |
The following is a list of New Zealand card releases.[4] [5] [6] [7] [8]
| Year | Series | Cards | Size | Holder | Card List | |
|---|---|---|---|---|---|---|
| 1930s | The Weet-Bix Puzzles | 50 | 90x60 | |||
| 1930s | The Weet-Bix Puzzles | 50 | 90x60 | |||
| 1941 | The New Zealand Treasury of the Years Volume 1 | 50 | 65x50 | Album | ||
| 1942 | The New Zealand Treasury of the Years Volume 2 | 50 | 65x50 | Album | ||
| 1946 | Advance Anzac: A Pageant of the Years | 40 | Album | |||
| 1947 | The New Zealand Treasury of the Years Volume 3 | 50 | 75x51 | Album | ||
| 1948 | The New Zealand Treasury of the Years Volume 4 | 50 | 75x51 | Album | ||
| 1949 | The New Zealand Treasury of the Years Volume 5 | 50 | 75x51 | Album | ||
| 1950 | The New Zealand Treasury of the Years Volume 6 | 50 | 75x51 | Album | ||
| 1951 | The New Zealand Treasury of the Years Volume 7 | 50 | 75x51 | Album | ||
| 1952 | The New Zealand Treasury of the Years Volume 8 | 50 | 75x51 | Album | ||
| 1953 | The New Zealand Treasury of the Years Volume 9 | 50 | 75x51 | Album | ||
| 1954-55 | Wonder Book of General Knowledge | 60 | 73x47 | Album | ||
| 1955 | The New Zealand Treasury of the Years Volume 10 | 50 | 75x51 | Album | ||
| 1956 | The Evolution of Flight | 50 | various | Album | ||
| 1957 | Sports & Racing Cars | 25 | various | Album | ||
| 1958-59 | Famous Ships in History | 25 | various | Album | ||
| 1959 | National Costumes & Flags | 25 | various | Album | ||
| 1959-60 | Speed Boats & Pleasure Craft | 25 | various | Album | ||
| 1960 | Rare Animals & Reptiles | 25 | various | Album | ||
| 1960-61 | Speedsters of Today | 25 | various | Album | ||
| 1961 | Living Birds of the World | 25 | various | Album | ||
| 1962 | Cavalcade of Cars | 50 | various | Album | ||
| 1962-63 | Reaching for the Moon | 25 | various | Album | ||
| 1963 | Vintage Cars | 25 | 87x58 | Album | ||
| 1964 | The World of Fast Cars | 25 | 87x58 | Album | ||
| 1964 | The Sea Around Us | 25 | 88x58 | Album | ||
| 1965 | Birth of a Nation | 25 | 87x57 | Album | ||
| 1965 | Jets of the World | 25 | 87x58 | Album | ||
| 1966 | Fascinating Orient | 30 | 69x55 | Album | ||
| 1966 | New Zealand Today | 30 | 69x55 | Album | ||
| 1967 | Marineland Wonders | 30 | 73x56 | Album | ||
| 1967 | What Makes New Zealand Different | 30 | 73x60 | Album | ||
| 1968 | The History of New Zealand Railways | 30 | 73x57 | Album | ||
| 1968 | National Costumes of the Old World | 30 | 73x57 | Album | ||
| 1969 | The Maori Way of Life | 60 | 73x57 | Album | ||
| 1970 | The Maori Way of Life | 12 | 178x144 | |||
| 1971 | Another Look at New Zealand | 30 | 73x57 | Album | ||
| 1971 | Famous New Zealanders | 24 | 73x58 | Album | ||
| 1972 | Antarctic Adventure | 30 | 73x57 | Album | ||
| 1972 | Weet-Bix Super Cars | 20 | 76x57 | Chart | ||
| 1973 | New Zealand National Parks | 30 | 73x57 | Album | ||
| 1973 | Vintage Cars | 30 | 73x57 | Album | ||
| 1974 | Conservation - Caring For Our Land | 20 | 73x57 | Album | ||
| 1974 | Our South Pacific Neighbours | 20 | 73x57 | Album | ||
| 1974 | Spectacular Sports | 20 | 73x57 | Album | ||
| 1975 | New Zealand's Booming Industries | 20 | 73x57 | Album | ||
| 1975 | Timeless Japan | 20 | 73x57 | Album | ||
| 1976 | Cars of the Seventies | 20 | 73x57 | Album | ||
| 1976 | New Zealand Energy Resources | 20 | 73x57 | Album | ||
| 1977 | Discover Indonesia | 20 | 73x57 | Album | ||
| 1977 | The Story of New Zealand Aviation | 20 | 73x57 | Album | ||
| 1977 | The Story of New Zealand in Stamps | 20 | 73x57 | Album | ||
| 1978 | Looking at Canada | 20 | 73x57 | Album | ||
| 1978 | Wonderful Ways of Nature | 20 | 73x57 | Album | ||
| 1979 | History of Road Transport in New Zealand | 20 | 73x57 | Album | ||
| 1979 | New Zealand Rod and Custom Cars | 20 | 73x57 | Album | ||
| 1980 | Our Weather | 20 | 73x57 | Album | ||
| 1980 | Treasury of Maori Life | 20 | 73x57 | Album | ||
| 1981 | Farewell To Steam | 20 | 73x57 | Album | ||
| 1981 | Our Golden Fleece | 20 | 73x57 | Album | ||
| 1982 | Exploring Our Solar System | 20 | 73x57 | Album | ||
| 1983 | Big Rigs | 20 | 73x57 | Album | ||
| 1983 | The Many-Stranded Web of Nature | 20 | 73x57 | Album | ||
| 1984 | New Zealand Reef Fish | 20 | 73x57 | Album | ||
| 1984 | New Zealand Summer Sports | 20 | 73x57 | Album | ||
| 1985 | Mammals of the Seas | 20 | 73x57 | Album | ||
| 1986 | Big Rigs at Work | 20 | 73x57 | Album | ||
| 1986 | The Wild South | 20 | 73x57 | Album | ||
| 1987 | Exotic Cars | 20 | 73x57 | Album | ||
| 1987 | 100 Years of New Zealand National Parks | 20 | 73x57 | Album | ||
| 1987 | New Zealanders in Antarctica | 20 | 73x57 | Album | ||
| 1988 | Your Journey Through Disneyland | 20 | 73x57 | Album | ||
| 1989 | Discover Science with the DSIR | 20 | 73x57 | Album | ||
| 1989 | The 1990 Commonwealth Games | 20 | 73x57 | Album | ||
| 1990 | 1990: Look At How We've Grown | 20 | 73x57 | Album | ||
| 1990 | World's Greatest Fun Parks | 20 | 73x57 | Album | ||
| 1991 | New Zealanders on Top of the World | 20 | 73x57 | Album | ||
| 1991 | Saving the World's Endangered Wildlife | 20 | 73x57 | Album | ||
| 1992 | Kiwis Going For Gold | 20 | 73x57 | Album | ||
| 1992 | Big Rigs 3 | 20 | 73x57 | Album | ||
| 1992 | Living in Space | 20 | 73x57 | Album | ||
| 1993 | The Weet-Bix Peanuts Swap Card Series | 20 | 73x57 | Album | ||
| 1993 | The Wonderful World of Disney | 20 | 73x57 | Album | ||
| 1994 | Our Sporting Heroes (Hall of Fame) | 20 | 73x57 | Album | ||
| 1994 | Weet-Bix Stamp Album | 20 | 73x57 | Album | ||
| 1994 | The Phone Card Collection | 20 | 73x57 | Album | ||
| 1995 | The Aviation Card Series | 20 | 73x57 | Album | ||
| 1995 | The Motorbike Card Series | 20 | 73x57 | Album | ||
| 1996 | Hunchback of Notre Dame | 15 | 89x63 | Cover Page & Plastic Pockets | ||
| 1997 | World Ball Skill Cards (Basketball) | 17 | 63x89 | Cover Page & Plastic Pockets | ||
| 1998 | Then & Now | 12 | 89x63 | Album | ||
| 1998 | Speed | 12 | 89x63 | Album | ||
| 1999 | Give it a Try (blue backs) | 9 | 89x63 | Card | ||
| 1999 | Takes You to the Next Level | 8 | 89x63 | Card | ||
| 1999 | New Zealand All Blacks Collective Force | 8 | 63x89 | Poster | ||
| 1999 | New Zealand All Blacks Metallic | 4 | 63x89 | Poster | ||
| 2000 | Give it a Try (yellow backs) | 12 | 63x89 | Card | ||
| 2000 | All Blacks Best Moments | 8 | 89x63 | Poster | ||
| 2001 | All Blacks 1000 Strong 1903-2001 | 15 | 90x60 | |||
| 2002 | Kindness Thank You | 4 | ||||
| 2002 | All Blacks Keep on Training | 8 | 60x90 | |||
| 2002 | Skippy Farmers Discount Vouchers | 12 | ||||
| 2003 | All Blacks 100 Years New Zealand Test Rugby 1903-2003 | 15 | 90x140 | |||
| 2004 | All Blacks Collector Series 2004 | 15 | 70x140 | |||
| 2005 | All Blacks Collector Series 2005 | 15 | ||||
| 2005 | All Blacks Skin Prints | 2 | ||||
| 2006 | All Blacks Collectors Series 2006 | 15 | ||||
| 2007 | All Blacks Stat Attack | 43 | Card Box | |||
| 2008 | All Blacks Stat Attack 2 | 44 | 64x89 | Card Box | ||
| 2009 | All Blacks Power Plays | 54 | 65x100 | Card Box | ||
| 2010 | Super Rugby Super Flyers | 50 | 40x65 | Album | ||
| 2010 | All Blacks Team Tags | 30 | 40x65 | |||
| 2011 | All Blacks 100% Jersey Cards | 30x5 | 50x60 | Album | ||
| 2012 | All Blacks Access Cards | 29 | 50x60 | Card Tin | ||
| 2013 | All Blacks Code Black | 30 | 50x60 | Album | ||
| 2014 | All Blacks Fuel Your Dreams | 25+1 | 50x60 | |||
| 2015 | Fuelling Future All Blacks | 24 | 50x60 | Album | ||
| 2016 | All Blacks World Champions 1987, 2011 and 2015 | 24 | 54x85 | Album | ||
| 2017 | All Blacks Dare to Dream | 15 | 60x100 | |||
| 2018 | All Blacks & Black Ferns Play Big | 30 | 54x85 | |||
| 2019 | All Blacks Stat Attack 2019 | 40+1 | 62x85 | Album, Card Box, Card Tin | ||
| 2020 | All Blacks Stat Attack Match Fit | 12 | ||||
| 2021 | All Blacks Stat Attack 2021 | 40+1 | 62x85 | Album | ||
| 2022 | All Blacks Stat Attack 2022 | 40+5 | 62x85 | Album, Card Tin | ||
| 2023 | All Blacks & Black Ferns Stat Attack 2023 | 42+1 | 62x85 | Album, Card Box | ||
| 2024 | All Blacks Stat Attack 2024 | 42+1 | 62x85 | Album |