We Have the Technology explained

We Have the Technology
Type:Album
Artist:Custard
Cover:Custard - We have the Technology cover.jpg
Released:September 15, 1997
Recorded:1996, Memphis and San Francisco
Genre:Pop, rock
Length:50:15
Label:rooArt
Producer:Eric Drew Feldman
Prev Title:Wisenheimer
Prev Year:1995
Next Title:Loverama
Next Year:1999

We Have the Technology is the fourth studio album by Australian band Custard. It was released in September 1997. Three singles were lifted from the album, "Nice Bird", "Anatomically Correct", which reached #48 in the fifth Hottest 100[1] and "Music Is Crap," which reached #24 in the sixth Hottest 100.[2] The guitar riff from "Pinball Lez" has subsequently been used in the children’s TV show, Bluey, of which lead singer David McCormack is a cast member. In 2017, the album was issued on vinyl for the first time.

Recording

McCormack later said, "I remember Eric Drew Feldman sitting me down in some diner, saying, 'Look, you've got to have a radio single. Go as crazy as you want, but you need three or four radio songs.' But, I was just like, 'No, man. We're fucking artists.'"[3]

Reception

Rolling Stone Australia said, "We Have The Technology is Custard exploring the dimensions of being their band. It's not just David McCormack directing traffic, it's all four members actively drawing on their experiences and natural enthusiasm for creating sounds and tunes. It's an immense pleasure to listen to an album made with such a liberal attitude, with a combined sense of fearless abandon and bedroom tinkering. Custard are fun. They're also smart, but don't blow their cover."[4]

Rave said, "Custard are developing a special skill -- an ability to seem somewhat dippy on the surface and using that to lighten up more serious notions. The influences seem to come from everywhere and nowhere but are melded into a loose-limbed, gangly pop - gawky, with energy to burn but no apparent control mechanism in place. They're at their most methodical here, delivering an eclectic but even more willful collection of stupid/smart morsels of cracked pop."[5]

The Courier-Mail noted, "Whereas the first two albums explored Custard's unique style of comedic pop, We Have the Technology is a more plenary opus, in lyrical content and musical style. The musicality of the release provides plenty of those moments that remind the listener why Custard is adored."[6]

Track listing

Notes and References

  1. Web site: Triple j's Hottest 100 . . 7 October 2014 . 22 October 2014 . https://web.archive.org/web/20141022071220/http://www.abc.net.au/triplej/hottest100/archive/archive.htm?year=1997&alltime=0 . dead .
  2. Web site: Triple j's Hottest 100 . . 8 September 2014 . 8 September 2014 . https://web.archive.org/web/20140908155857/http://www.abc.net.au/triplej/hottest100/archive/archive.htm?year=1998&alltime=0 . dead .
  3. Book: . 246 . 2016 . . 9780702235610. Andrew Stafford .
  4. Rolling Stone Australia . We Have the Technology. Lauren Zoric. September 1997.
  5. Rave. We Have the Technology. 1 October 1997.
  6. News: The Courier-Mail. Disc of the week. Matthew Connors. 2 October 1997.
  7. Book: Ryan, Gavin. Australia's Music Charts 1988–2010. 2011. Moonlight Publishing. Mt. Martha, VIC, Australia. pdf. 71.