We Beefin? Explained

We Beefin?
Type:EP
Artist:at Wendys
Cover:Webeefin? Album.jpeg
Border:yes
Genre:Hip hop
Label:Six Course, Inc.

We Beefin? is the debut EP album by international fast-food restaurant chain Wendy's under the alias at Wendys. It was released on March 23, 2018 for free by marketing company VML under the creative direction of Six Course, Inc. A female rapper performs and takes the persona of the Wendy's mascot throughout the EP.

Background and release

The EP was released on March 23, 2018, for free on streaming services. Upon release, "Rest in Grease" debuted on Spotify's Global Viral 50, and is the song's highest charting position.[1] The EP received praise from rappers Tory Lanez and T-Pain.[2]

Production and lyrics

UPROXX said, "The beats are very modern".[3] The majority of its lyrics targeting other fast-food restaurant chains such as Burger King and McDonald's.[4] The title and lyrics of "4 for $4" derives from the restaurant's menu option which includes a burger, fries, chicken nuggets, and a drink for $4.[1]

Artwork and title

The artwork for We Beefin? is based on American rapper The Notorious B.I.G.'s debut studio album Ready to Die. The artwork pays homage to the album,[5] and its influence on hip hop. The title is a reference to the Wendy's 1984 advertising campaign Where's the beef?, and is a play on the usage of "beef" to mean a feud between two individuals, particularly rappers in hip hop.[3]

Track listing

Credits adapted from ASCAP.[6]

Notes

See also

Notes and References

  1. Web site: Bechtel . Wyatt . Wendy's Drops Beef Mixtape, Starts a 'Rap Beef' with Other Chains . Drovers . 11 February 2019 . en.
  2. News: Wendy's releases "We Beefin?" mixtape, disses McDonald's, Burger King . 11 February 2019 . WPMT FOX43 . 30 March 2018 . en.
  3. News: Williams . Aaron . Wendy's Disses Its Restaurant Competition All Over 'We Beefin'?' EP . 11 February 2019 . UPROXX . 23 March 2018.
  4. Web site: Hannah . Emily . 'We Beefin?': Wendy's mixtape changes the game . Collegiate Times . 10 April 2018 . 11 February 2019 . en.
  5. Web site: Tesema . Martha . Wendy's just dropped a mixtape and it's actually pretty good . Mashable . 23 March 2018 . 11 February 2019 . en.
  6. Web site: ACE Repertory. ASCAP. February 11, 2019. Select "TITLE", type "Song" in the search engine, and click "Search"..