We Are the Queens (song) explained

We Are the Queens
Cover:We Are the Queens.jpg
Type:Single
Artist:Ayumi Hamasaki
Ep:Trouble
Recorded:2016
Length:5:00
Label:Avex Trax
Producer:Max Matsuura
Prev Title:Step by Step
Prev Year:2015
Next Title:Ohia no Ki
Next Year:2020

"We Are the Queens" (stylized as "We are the QUEENS") is a song by Japanese singer-songwriter Ayumi Hamasaki. It was released on September 30, 2016, serving as the digital lead single from her seventh EP Trouble, released in 2018. The song was used as the theme song for the mobile game Clash of Queens, developed by Elex Wireless.[1]

Although the song did not enter the Oricon Singles Chart, it did peak at number 79 on the Billboard Japan Hot 100 Chart.[2]

Background

On September 15, 2016 it was announced that a new digital single, entitled "We Are the Queens", would be released on September 30, 2016, as the theme song of the mobile game Clash of Queens.[3]

Release and promotion

The single was released on digital platforms on September 30, 2016.

The song was part of a tie-in with the strategy game Clash of Queens, for which Hamasaki was chosen as the spokeswoman. Additionally, from September 17 to September 30, 2016, an in-game event was held where players could get an “Ayu castle“. Hamasaki herself also appeared as a character in the game.

Commercials started airing on September 17, 2016. One of the commercials featured Hamasaki singing in front of a castle, while another one depicted her as a "race Queen".[1]

"We Are the Queens" was also used as the opening song during the singer's TA Limited Live Tour 2016, a fanclub-only tour that began on the same day as the song's release.

Writing and production

The song's lyrics were written by Hamasaki herself, with music by Kazuhiro Hara. The arrangement was handled by Yuta Nakano.

The song's lyrics were said to have been written for "all the fighting people".[3] [4]

Track listing

Digital download

Personnel

Credits adapted from Discogs.

Notes and References

  1. Web site: 歌の女王「浜崎あゆみ」が『クラッシュオブクイーンズ』に登場! [PR] ]. AppBank. 12 July 2020.
  2. Japan Billboard Hot 100 . . Japanese . October 10, 2016 . July 12, 2020.
  3. Web site: 本人出演CM「CLASH OF QUEENS」が9/17よりO.A.開始!CMソング「We are the QUEENS」は9/30より配信限定リリース決定!!. Ayumi Hamasaki's Official Website . Avex . July 7, 2020 . Japanese.
  4. Web site: Ayumi Hamasaki – We Are The Queens. discogs.com . 30 September 2016 . Discogs . July 12, 2020 . English.