Waywire Explained

Waywire was a video-sharing website launched on April 16, 2013.^[1] The company was founded by Cory Booker, mayor of Newark, Nathan Richardson, former president of Gilt City, and Sarah Ross, former executive at Yahoo! and TechCrunch.^[2]

The company raised $1.75 million in seed funding.^[3] Its investors include Eric Schmidt of Google.

In October 2013, Waywire was acquired by Magnify.net, a video aggregation and curation platform founded in 2006 by New York City producer Steven Rosenbaum.^[4] In April 2014, Magnify.net adopted the Waywire name for its existing enterprise software business.^[5]

Notes and References

1. News: Cory Booker's #Waywire Gets New Video Tools, Partners With CollegeHumor, HuffPost Live. Silverman, Justin Rocket. Fast Company. August 7, 2013 . April 16, 2013.
2. News: Waywire founder Cory Booker has YouTube in his sights. Graham, Jefferson. USA Today. August 7, 2013. November 26, 2012.
3. News: Tech Magnates Bet on Booker and His Future. Halbfinger, David M.. Hernandez, Raymond. Cain Miller, Claire. The New York Times. August 7, 2013 . August 6, 2013.
4. News: How Money And Politics Brought Waywire And Magnify Together . Lawler, Ryan . . October 17, 2013 . July 9, 2017 .
5. News: Six Months After Acquisition, Magnify Rebrands And Relaunches As Waywire . Lawler, Ryan . TechCrunch . April 17, 2014 . June 13, 2014 .