Watch the Stove explained

Watch the Stove
Type:EP
Artist:Helper
Cover:Watchthestove.jpg
Border:yes
Genre:Hip hop
Length:13:37

Watch the Stove (stylized in all caps) is the debut EP album by food brand Hamburger Helper under the alias Helper. It was released on April 1, 2016 through SoundCloud.[1]

Background and release

The idea of a Hamburger Helper album came from a tweet in 2014, where the brand jokingly stated the mascot would release a mixtape. It became the brand's most-favorited tweet.[2]

The EP was released as an April Fools joke by General Mills in collaboration with marketing agency Ketchum Inc.[3] The title references the Jay-Z and Kanye West album Watch the Throne. It subsequently went viral on Twitter.[4] Within a week, the album had 5 million streams on SoundCloud.[5]

Production

The EP was produced by a team at the McNally Smith College of Music and local Minneapolis artists.[6] Two music videos were shot.[7] Songs were required to be family-appropriate and contain no swear words.[8]

See also

Notes and References

  1. Web site: WATCH THE STOVE . SoundCloud . 7 December 2021 . en . 7 December 2021 . https://web.archive.org/web/20211207011858/https://soundcloud.com/hamburgerhelper/sets/watch-the-stove . live .
  2. News: McIntyre . Hugh . The Hamburger Helper Mixtape: The Story Behind A Surprise Hit . 7 December 2021 . Forbes . 21 April 2016 . en.
  3. News: Herren . Parker . An ode to Hamburger Helper . 7 December 2021 . Ad Age . 24 November 2021 . en . 7 December 2021 . https://web.archive.org/web/20211207013409/https://adage.com/article/marketing-news-strategy/ode-hamburger-helper/2383181 . live .
  4. News: Collins . Ben . Meet the College Kids Behind 'Watch the Stove,' the Year's Hottest Hamburger Mixtape . 7 December 2021 . The Daily Beast . 1 April 2016 . en . 7 December 2021 . https://web.archive.org/web/20211207011856/https://www.thedailybeast.com/meet-the-college-kids-behind-watch-the-stove-the-years-hottest-hamburger-mixtape . live .
  5. News: Madden . Sidney . 20 of Hip-Hop's Funniest Moments in 2016 - XXL . 7 December 2021 . XXL Mag . 12 December 2016 . en . 9 December 2021 . https://web.archive.org/web/20211209195342/https://www.xxlmag.com/rappers-funniest-moments-2016/ . live .
  6. News: Boller . Jau . Hamburger Helper drops Watch the Stove mixtape featuring Bobby Raps, DJ Tiiiiiiiiiip . . 1 April 2016 . https://web.archive.org/web/20160404151557/http://www.citypages.com/music/hamburger-helper-drops-watch-the-stove-mixtape-featuring-bobby-raps-dj-tiiiiiiiiiip-8171471 . 4 April 2016.
  7. Greenwald . Morgan . Hamburger Helper Enters the Rap Scene With (Shockingly Great) 'Watch the Stove' Mixtape . 7 December 2021 . Billboard . 1 April 2016 . 7 December 2021 . https://web.archive.org/web/20211207011857/https://www.billboard.com/music/rb-hip-hop/hamburger-helper-watch-the-stove-mixtape-7318794/ . live .
  8. Web site: Roy. Jessica. 2016-04-02. The unbelievably true story behind the April Fools' Day Hamburger Helper mixtape. 2021-12-07. Los Angeles Times. en-US. 2021-12-06. https://web.archive.org/web/20211206090126/https://www.latimes.com/entertainment/music/la-et-ms-hamburger-helper-mixtape-20160401-snap-htmlstory.html. live.

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