Warrior Dash Explained

Warrior Dash
Frequency:Recurring
Location:International
Years Active:6
First:July 18, 2009
Genre:Adventure Race

Warrior Dash was a 5 km mud run put on by Red Frog Events, an event company based in Chicago, Illinois. As of July 31, 2019, Red Frog events is no longer a company and has cancelled all Warrior Dash races and ceased operations.

History

2009

The inaugural Warrior Dash took place on July 18, 2009, in Joliet, Illinois, at CPX Sports with 2,000 participants.[1]

2011

The 2011 Warrior Dash season hosted 33 races throughout the U.S. and internationally in Canada and Australia.[2] Total participants for the 2011 season neared 700,000.[3]

2012

Red Frog Events hosted 49 Warriors Dash events in their 2012 season, their largest season yet.

2013

Warrior Dash 2013LocationDate
Central Florida Triple Canopy Ranch - Lake Wales, FL February 2
Hawaii Dillingham Ranch - Wailaua, HI February 23
Central Texas Rocky Hill Ranch - Smithville, TX March 16
SoCal Storm Stadium - Lake Elsinore, CA April 6
Arizona Camelback Ranch-Glendale-Phoenix, AZ April 13
Georgia Foxhall Resort and Sporting Club - Douglasville, GA April 13
Mississippi Mississippi Off Road Adventures - Jackson, MS April 20
New Mexico Balloon Fiesta Park - Albuquerque, NM April 27
Kansas City Platte Ridge Park - Platte City, MO April 27 & 28
Arkansas Timber Lodge Ranch - Amity, AR May 11
Maryland Budd's Creek Motocross Racetrack - Mechanicsville, MD May 18 & 19
Oklahoma Moore's Flying M Ranch - Inola, OK May 18
Carolinas Historic Rural Hill - Huntersville, NC June 1
Ohio Clear Fork Resort - Butler, OH June 1
Nebraska Pheasant Bonanza - Tekamah, NE June 8 & 9
Illinois Dollinger Family Farm - Channahon, IL June 15 & 16
Minnesota Afton Alps - Hastings, MN June 29
Massachusetts Carter and Stevens Farm - Barre, MA June 29
Washington Kelley Farm - Bonney Lake, WA July 20
Ontario 1101 Horseshoe Valley Road - Barrie, ON July 20
New York Windham Mountain - Windham, NY July 27
Michigan E.A. Cummings Center - Mt. Morris, MI July 27 & 28
New Jersey Lewis Morris Park - Morris, NJ August 3
Wisconsin Milford Hills Hunt Club - Johnson Creek, WI August 3
Kentucky Life Adventure Center - Versailles, KY August 10
Ohio II Clay's Park Resort - N. Lawrence, OH August 10 & 11
Colorado Copper Mountain Ski Resort - Copper Mountain, CO August 17
Indiana Tom's Marine - Crawfordsville, IN August 17
Wisconsin Milford Hills Hunt Club - Johnson Creek, WI August 18
Iowa 137th Street - Earlham, IA August 24
Pennsylvania Pocono International Raceway - Long Pond, PA August 24
Minnesota II Woodloch Stables - Hugo, MN September 7
Oregon Horning's Hideout - North Plains, OR September 7
Michigan II Walker, MI September 21
Connecticut Thompson, CT September 21
Missouri Wright City, MI September 28
Virginia Colonial Downs - New Kent, VA September 28
Tennessee Milky Way Farm - Pulaski, TN October 5
Louisiana West Feliciana Parish Sports Park - St. Francisville, LA October 12
NorCal Yolo Land & Cattle Co. - Esparto, CA October 26
Alabama Munny Sokol Park - Northport, AL November 2

2019

As of July 31, 2019, Red Frog Events announced that it will cease operations and all scheduled races were cancelled. They offered no refund for anyone, took money from participants and continued to advertise, knowing they were going to close up shop. Red Frog has not responded to messages. Other races have attempted to fill the gap by offering free admission for those registered for a Warrior Dash that was cancelled.

Registration

Registration for Warrior Dash takes place online prior to deadlines put forth by Red Frog Events. Pricing depends on location and the length of time until the event. All registrations close on the Tuesday before each specific event at 11:59 PM (CST).

With registration, each participant receives:[4]

Race Day

Race organizers provide parking on site or a free shuttle system from an off-site parking venue. Parking prices are currently $10 per car at each event. Warrior Dash organizers also provide a "Gear Check Tent" where participants are able to store belongings.[6]

Runners gather in the start corral prior to their designated wave time. The course is roughly 5 kilometers long with at least 12 obstacles to overcome before reaching the finish line where they will receive a finisher medal, snack and water. The race is self-timed. There will be a clock at the start line. Racers are encouraged to bring a waterproof watch.

Warrior Dash provides additional forms of entertainment that vary at each event. Examples of such forms are axe-throwing contests, fireworks displays and chainsaw carving displays.

At each Warrior Dash, there are several awards presented to participants. Each participant is eligible to win awards for:

Charity partnerships

St. Jude

Each participant has the opportunity to raise funds for St. Jude's Children's Hospital. Warrior Dash does not contribute any portion of their revenue to St. Jude. Rather, all of the funds raised for St. Jude comes directly from the participants.

Fundraising opportunity

Warrior Dash provides monetary donations to local organizations that volunteer at events. By volunteering at Warrior Dash, local organizations such as athletic teams, nearby school and non-profit organizations are able to raise funds based on the number of group members who volunteer at Warrior Dash.[7]

Sponsorships

Warrior Dash has multiple national sponsors as well as local sponsorship opportunities on a market basis.

Sponsors in 2011 include Bear Naked and Monster Energy. A sample of additional sponsors are:

Sponsor
Pyramid Breweries
U.S. Marine Corps
Athletes Honey Milk
Pacific Monarch Resorts
Shock Top
Honest Tea
FUZE
Degree deodorant
Otterbox
Stanley

According to a 2010 Warrior Dash participant survey administered by Red Frog Events, Warrior Dash on average draws participants from 47 states and three countries. According to the National Association of Sports Commissions (NASC), direct spending on average by Warrior Dash attendees from one event is $4.5 million. Of this total, the average revenue generated is $1.3 million from hotel sales, $1.3 million from restaurant sales, $849,000 from local store sales and $823,000 from attendee gas sales.

The survey also reports on average 26.9% of attendees purchase local hotel rooms, 63% of attendees dine at local restaurants, 32% of attendees shop at local businesses and 23.5% of attendees purchase gas from local stations.

Indianapolis-based PROS Consulting LLC has estimated an impact of $4,875,392 from participants, as well as 168 jobs created from tourist spending.[8]

Closure of Red Frog Events

As of July 31, 2019, Red Frog events announced their closure and has cancelled all Warrior Dash races and ceased operations.

See also

External links

Notes and References

  1. Web site: Pete Williams. July 13, 2011. Endurance Sports Florida. Muddled Future: How Many Obstacle Mud Runs Can Florida Sustain?. July 28, 2017.
  2. Web site: Warrior Dash: Home. Warrior Dash. October 12, 2011.
  3. Web site: Mo. Joe Reynolds, Founder - Red Frog Events. October 14, 2011.
  4. Web site: Warrior Dash Info. October 12, 2011.
  5. Web site: How do I know my race time?. Warrior Dash.com. August 28, 2014.
  6. Web site: Warrior Dash: Day of Dash. October 13, 2011.
  7. Web site: Warrior Dash Get Involved. October 13, 2011.
  8. Web site: mLive. Economic Impact Analysis. October 13, 2011.