The War of Jennifer's Ear is the name given to a 1992 controversy in United Kingdom politics, between the opposition Labour Party and the governing Conservative Party. The name is an allusion to the War of Jenkins' Ear, an actual armed conflict of the 18th century.
In the midst of the 1992 general election campaign, on 24 March, Labour ran a party election broadcast about a five-year-old girl with glue ear who waited a year for the simple operation to insert vents. This case was contrasted with the case of a girl a with a similar condition who was able to afford private treatment – of the kind that had been granted tax breaks by the Conservatives – and was able to resolve her problem quickly. The party highlighted the alleged mismanagement and underfunding of the National Health Service (NHS) under the Conservative government. Labour leader Neil Kinnock employed the slogan: "If you want to vote Conservative, don't fall ill". Under British election regulations, such broadcasts are rationed by formula among main parties, and terrestrial broadcasters are obliged to run them on set days, in peak time schedules. Each broadcast therefore has more impact on political debate than in unregulated systems.
The story of the broadcast was described by one press officer – Julie Hall, Neil Kinnock's press secretary, as based on an actual case. In fact while a particular case had been the starting point of the creative team that had produced the broadcast – working from a letter by the girl's parent to Robin Cook, the shadow health secretary, they denied it was meant to be a recounting of her case.
Conflicting accounts of the details of the case quickly surfaced, with the supposed inspiration for the ad being then-five-year old Jennifer Bennett. Allegedly, the grandfather of the girl in question was a Conservative MP who informed the party of Labour's plans, allowing it to prepare an investigative response ahead of time.[1] The mass circulation tabloid, The Sun, ran the story: "If Kinnock will tell lies about a sick little girl, will he ever tell the truth about anything?". This was one of several anti-Kinnock headlines that the tabloid ran in the run-up to the 1992 general election, and it has often been said that The Sun's unshakeable support for the Tories and opposition to Labour helped win the election for the Tories. The story though was broken by Peter Hitchens,[2] [3] then of the Daily Express.
In subsequent press discussion, Labour's point about healthcare was overshadowed by debate about the ethics of involving a young girl in national politics, and over which side made her identity public. The view inside the Labour Party was, however, that the huge volume of coverage the story generated in the UK's local and regional media did the party tremendous good. However, as told by Philip Gould the controversy made the party back off the issue of health at a national level.
The Conservative Party went on to win the 1992 election with a narrow majority of 21 seats. Labour leader Neil Kinnock resigned three days afterwards. Jennifer's father, John Bennett, went on to become a critic of the health provision achieved by Tony Blair's Labour government.
The War of Jennifer's Ear now serves as the type specimen in British political discussions, for political rhetoric that leans on specific cases, as opposed to broad statistics, particularly in the context of debates over healthcare. Such foundations are acknowledged to be hazardous for politicians to employ in any decisive argument. The tactic has nonetheless been repeated on several occasions, at each of which headline writers attempt to formulate a new version of the 'war of' label: