Wanelo Explained

Wanelo
Company Type:Private
Location:San Francisco
Founder:Deena Varshavskaya
Ceo:Deena Varshavskaya
Industry:Internet, e-Commerce, Consumer Goods
Num Employees:33
Url:http://wanelo.com
Num Users:11 million[1]
Launch Date:2012

Wanelo is an e-commerce company headquartered in San Francisco’s SoMa district. It was founded in 2012 by Deena Varshavskaya.[2] [3] [4]

History

Deena Varshavskaya founded the company because she felt frustrated by shopping in physical malls and wanted a social media platform that would allow her to see what her friends were buying. In 2010, she hired a web developer to help her create the website, which underwent numerous changes into 2011.[5] The website's name "Wanelo" is a combination of the words "want", "need" and "love".[6]

The company raised $2 million in seed-funding round in March 2012 from investors including Floodgate Capital and First Round Capital.[7] [8] In March 2013, Wanelo raised $10 million in funding reportedly raising their valuation to US$100 million.[9] Wanelo 3.0 was launched in 2013.[10]

The company was one of several websites whose user data was hacked and sold by GnosticPlayers in 2019.[11]

Overview

Wanelo is a social platform where users can share and search for items,[12] which they purchase through the retailer's website.[13] The site does not feature any advertisements[14] and is primarily monetized through affiliate marketing.[15] Users can create an account on the site by signing up via email or connecting via Facebook.[16] The site only allows items which are currently available for purchase to be posted.

Wanelo users can post products or follow stores and people.[17] [18] Users can also “Save” items others have posted on Wanelo into their own wish lists.[19] Users can also search for products via hashtags, like many other social networks.[20] The site's layout, which allows users to save and share images of items, has been compared to Pinterest.

Retailers whose products are posted on the website are able to create store pages, which they can organize and manage.[21] [22] Some retailers, including Abercrombie & Fitch added cross-functionality with Wanelo to their own online storefronts.[23] [24]

Usage

As of August 2014, Wanelo had 11 million registered users, up from one million in November 2012.[25] As of 2014, 90% of Wanelo's members were women and 60% were under the age of 24.[26] [27] Along with its website, Wanelo has mobile apps for iOS and Android operating systems.[28] [29] 85% of Wanelo's traffic is from mobile devices.[30]

External links

Notes and References

  1. News: With Enough Customers, You Don't Need a Product. https://web.archive.org/web/20140425110119/http://www.businessweek.com/articles/2014-04-24/wanelo-deena-varshavskayas-site-takes-over-social-shopping. dead. April 25, 2014. Bloomberg.com. 25 April 2014. Bloomberg Businessweek. August 2, 2014.
  2. Web site: Social shopping app Wanelo's redesign puts users in charge as it eyes a wider audience. Eliza Kern. Gigaom. May 7, 2013. October 15, 2013.
  3. Web site: The hot mall drawing 8 million shopaholics. Matt Stuart. CNN Money. October 15, 2013.
  4. Web site: Next Big Thing? Wanelo Is a Twitter for Products. Bloomberg TV. October 15, 2013.
  5. Web site: Wanelo: Social Commerce Site is Big with Young Shoppers. 24 January 2013.
  6. News: Marikar . Sheila . 7 May 2014 . Like Mall Browsing, With a Click . The New York Times . August 2, 2014.
  7. Web site: Jenna Wortham . August 16, 2013 . Hanging Out at the E-Mall . October 15, 2013 . New York Times.
  8. Web site: Jenna Wortham . January 24, 2013 . Wanelo: Social Commerce Site Is Big With Young Shoppers . October 15, 2013 . New York Times Bits.
  9. Web site: Yarow . Jay . Online shopping mall Wanelo raised $10 m . 2023-07-30 . Business Insider . en-US.
  10. Web site: What Style Startups Mean For Women in Tech. Lorraine Sanders. Fast Company. 7 May 2013. October 15, 2013.
  11. Web site: A hacker has dumped nearly one billion user records over the past two months . 2023-07-30 . ZDNET . en.
  12. Web site: Rebecca Grant . May 7, 2013 . Wanelo 3.0 makes e-commerce less 'primitive' by organizing products around people . October 15, 2013 . Venture Beat.
  13. Web site: John Patrick Pullen . August 11, 2013 . Giving Ecommerce a Social Twist . October 15, 2013 . Entrepreneur.
  14. Web site: Startups like Fab, Fancy, Svpply, Wish and Wanelo are using social networks to transform the digital shopping experience. . August 2, 2014 . Smart Planet.
  15. Web site: Tsotsis . Alexia . Alexia Tsotsis . May 7, 2013 . Internet Mall Wanelo Gets Personal With Wanelo 3.0 . October 16, 2013 . Tech Crunch.
  16. Web site: Marie Look . September 19, 2013 . Wanelo is Your Next Shopping Addiction . October 16, 2013 . App Storm.
  17. Web site: Tomio Geron . March 27, 2013 . Inside Wanelo, The Hot Social Shopping Service . October 15, 2013 . Forbes.
  18. Web site: Alexia Tsotsis . June 8, 2012 . Wanelo Raises $2M … But Is Distilling Pinterest To Products The Right Idea? . October 15, 2013 . Tech Crunch.
  19. Web site: Leena Rao . March 27, 2013 . With 6M Users, Hot Social Ecommerce Startup Wanelo Is Seeing 8M Products Saved Every Day . October 15, 2013 . Tech Crunch.
  20. Web site: Now With 10M Users, Wanelo Adds Search And 'Stories' To Its Hot Social Shopping App. Colleen Taylor. Tech Crunch. August 26, 2013. October 15, 2013.
  21. Web site: Jenna Wortham . March 27, 2013 . Wanelo, Social Commerce Site, Picks Up Speed . October 15, 2013 . New York Times Bits.
  22. Web site: What's Wanelo? Why small retailers should care . August 2, 2014 . ZDNet.
  23. Web site: Forget Facebook And Pinterest, Wanelo Is The Hottest Social Network For Urban Outfitters . 19 November 2013 . August 2, 2014 . Buzzfeed Business.
  24. Web site: No distractions . August 2, 2014 . Internet Retailer.
  25. Web site: Natalia Angulo . July 26, 2013 . Wanelo, Next Verb in Digital Dictionary? . October 15, 2013 . Fox Business.
  26. Web site: 3 brands that are driving the future of social-mobile shopping. 24 May 2014. The Next Web. August 2, 2014.
  27. Web site: Julie Ma . June 25, 2013 . Wanelo: The Online Shopping Site Built by a Woman for Women . October 15, 2013 . New York Magazine The Cut.
  28. Web site: Why your teen loves Wanelo. Colleen Leahey. CNN Money. May 29, 2013. October 15, 2013.
  29. Web site: Wanelo CEO: we're going to see a shift in power when it comes to social shopping. Eliza Kern. Gigaom. June 12, 2013. October 15, 2013.
  30. Web site: The Power Women Who Are Reinventing The Way You Shop Fashion Online. Forbes. August 2, 2014.

This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Wanelo".

Except where otherwise indicated, Everything.Explained.Today is © Copyright 2009-2024, A B Cryer, All Rights Reserved. Cookie policy.