W Motors Explained

W Motors SAL
Industry:Automotive
Type:Private
Foundation:Lebanon
Founders:Ralph R. Debbas[1]
Location City:Dubai
Location Country:UAE
Locations:2 (2019)[2]
Area Served:Worldwide
Key People:Tiziano Novo, Alfredo Stola, Exequiel Di Salvo, Benoit Frailon
Products:Luxury automobiles
Owner:Partly owned by Ralph R. Debbas
Num Employees:51–200[3]

W Motors is an Emirati sports car company founded in Lebanon in 2012, being the first developer of high-performance luxury sports cars in the Middle East. Based in Dubai, the company's activities include automotive design, research and development, as well as vehicle engineering and manufacture. W Motors also performs automotive consultancy within its Special Project Operations division.

In addition to developing its own cars, W Motors developed the first vehicle for China-based sister company ICONIQ Motors — the ICONIQ Seven, a fully electric multipurpose vehicle.

W Motors plans to begin development of its production facility in Dubai in 2019 with the project set to be completed at the beginning of 2020. The facility will accommodate the production of W Motors’ current and future models including electric and autonomous vehicles and join the existing W Motors’ Dubai-based Design Studio and its flagship Gallery.

History

Development of the W Motors brand took seven years.[4] European auto manufacturers Carrozzeria Viotti, Magna Steyr, RUF Automobile and StudioTorino were involved in W Motors's development.[4] [5] Initial investment topped US$13 million,[4] some of which came from FFA Private Bank of Lebanon, who became a stakeholder in the company.

W Motors was founded in Lebanon in July 2012.[6]

W Motors launched its first prototype model, the Lykan HyperSport, at the Qatar International Motor Show in January 2013.[7] Shortly thereafter, the company moved its headquarters to Dubai, in the United Arab Emirates (UAE).[8]

Also in 2013, Universal Studios ordered twelve Lykan HyperSport stunt cars to appear in the film Furious 7,[8] one of which is available for public viewing at the W Motors Gallery in Dubai. It is the most expensive car ever featured in the Fast and the Furious films,[9] though the vehicles seen on screen were driveable stunt models rather than production vehicles. The Lykan HyperSport's first pre-production model debuted at the Dubai International Motor Show on 5 October 2013.[7]

Other venues where the Lykan HyperSport was displayed include the Dubai International Boat Show[10] in the United Arab Emirates; the Historical, Vintage, and Classical Cars Museum[11] in Kuwait; and Cohen&Cunil[12] in Marbella, Spain.

The road-ready model of Lykan HyperSport premiered at Top Marques Monaco in April 2014.[6] The Lykan HyperSport officially went on sale in December 2014. Limited to 7 units,[5] [8] the HyperSport was priced at $3.4 million and was manufactured in Torino, Italy.[4] [9]

Founder Debbas announced in April 2015 that W Motors would be opening an automotive design academy, W Design School, in 2017, which has been delayed to 2020 with the upcoming W Motors factory. Also in April 2015, Furious 7 debuted, featuring the Lykan HyperSport.[5]

In June 2015, the Abu Dhabi police purchased a Lykan HyperSport.[13] [14]

W Motors had a three-person automotive design team as of 2012, all graduates of the transportation design degree program at Coventry University.[15] It operates several facilities in Europe, with its main production facility in Torino, Italy,[8] and has collaborated with international partners and suppliers from the automotive industry, including Magna Steyr, StudioTorino, Ruf Automobile, Novasis Ingegneria, ID4Motion,[16] and the University of Tokyo in the technical field, and Franck Muller Watches and Quintessentially Lifestyle Concierge Services in the luxury field.[7]

The company's second model, the Fenyr SuperSport, debuted in November 2015.[8] Two SUV models, which were to be built in the UAE and have a price range of US$200–300K, were set to debut in April 2016, at the Beijing International Automotive Exhibition.[8] A sedan, whose model name has not been announced, was scheduled to debut in 2015 or 2016; it would have had a US$200,000 retail price.[5] Neither the SUVs nor the sedan have been confirmed as future production lines.

W Motors planned to its factories and manufacturing facilities to the port city of Jebel Ali in the UAE sometime in 2016.[8] [17] The plant was expected to make over 200 cars per year by 2017, when production of the sedan and SUV lines were intended to begin.[18] It would have been the first automotive manufacturing facility in the region with on-site R&D, and was intended to include a test track.[17] W Motors confirmed in September 2017 that the facility would be delayed until 2020.[19]

The company also revealed in September 2017 that the Fenyr SuperSport's road-legal model would debut in November of the same year, along with the opening of a new showroom in City Walk 2. They also teased a new model, planned to be revealed in 2018, which would be priced around US$500,000 and will compete with the likes of the Lamborghini Aventador SV or the Ferrari F12.[19]

Present day

W Motors currently operates two locations: a design centre in the Dubai Business Bay, and the flagship Gallery in City Walk.[20]

The company claims to have sold all seven of the Lykan HyperSport units, and has confirmed that the 10-unit Fenyr SuperSport Launch Edition series has sold out (five to a Japanese businessman).[21]

On 17 November 2019, British racing driver Oliver Webb was announced as a W Motors Brand Ambassador[22] and took part in the company's first track experience two days later.[23] [24] He will drive at W Motors events and assist in the development of their upcoming car.

Construction of the US$100 million W Motors factory began in January 2020, with Stage One expected to be complete by October 2020.[25] [26] [27] At the same time of the announcement, W Motors confirmed the first 9 Fenyr SuperSport Launch Editions had been delivered, and batch of approximately 60 cars was in production.

In February 2020, Ralph Debbas announced the company would produce an electric supercar.

Models

W Motors has produced three vehicles independently, three vehicles in partnership with ICONIQ Motors, and has planned and announced a variety of others.

Produced/In production

Lykan HyperSport

See main article: Lykan HyperSport. The Lykan HyperSport is powered by a flat 6-cylinder 3746cc twin-turbo mid-rear engine, developing 7800NaN0 and 9600NaN0 of torque,[28] claiming 0 to 1000NaN0 in 2.8 seconds with a maximum speed of 4040NaN0.[29] It features a holographic display with interactive motion and tactile interaction. LED headlights are made up of a titanium blade encrusted with diamonds and the taillights with sapphires. A 24-hour concierge service is also available from Quintessentially.

Fenyr SuperSport

See main article: Fenyr SuperSport. In 2013, W Motors announced it would manufacture a second line of supercars, that was later unveiled as the $1.4 million Fenyr SuperSport, named after Fenrir, a monstrous wolf in Norse mythology. This car, with production limited to 110 units total,[13] [30] [31] focuses on high-performance and more discreet luxury details when compared to the Lykan HyperSport. The Fenyr SuperSport features a 4.0L twin-turbocharged Flat-6 with 900hp and 811lbft, with a 0–60mph performance time of 2.7 seconds, and a top speed over 2490NaN0, and a curb weight of approximately 1200kg (2,600lb). The Fenyr Supersport was unveiled at the 2015 Dubai International Motor Show.[8] On November 29, 2017, with the opening of the new W Motors Gallery in Dubai, the production version of the Fenyr SuperSport was revealed, with many changes from the concept.[32]

The Fenyr SuperSport was being developed in concert with an eco-friendly racecar program fostered by Quimera, an electric-car manufacturer.[33] [34] The results of this partnership are unclear.

Ghiath

W Motors Special Project Divisions developed a prototype police vehicle for the Dubai government, originally referred to as Beast Patrol. The vehicle was renamed Ghiath by the Crown Prince of Dubai.[35]

Little is known regarding technical specifications of the vehicle. The first vehicle is currently in use by the Dubai Police, and is badged by the Safe City Group rather than W Motors.[36]

Productions with ICONIQ

ICONIQ Model 7

W Motors’ first collaborative project with ICONIQ resulted in the Model 7, an upscale electric passenger van.[37]

MUSE

An autonomous passenger vehicle known as MUSE, designed by W Motors, debuted at Auto Shanghai 2019. The concept was presented at the brand's showroom in February and claims level five automation.[38] It will be produced in the UAE.

Future projects

W Motors will continue to produce ICE-powered cars until 2026, as it transitions to a wholly electric brand.

Fenyr SuperSport HSF

A racing version of the SuperSport, the Fenyr SuperSport HSF, will use what W Motors is calling a "hybrid synthetic fuel" and be carbon-neutral.[33] [39]

Luxury Sedan

An as-yet unnamed sedan model was scheduled to debut in 2016. An estimated 100 sedans per year will be produced, each costing approximately . The sedan's premiere was planned for the September 2015 Frankfurt Motor Show.[5] It is unknown if this model will be produced.

Sport Utility Vehicle

Designs for a luxury SUV were released to CNN in 2015, and it was expected to begin production when the factory opened.[40] It is unknown if this model will be produced.

Electric supercar

In February 2020, Debbas provided an interview with CNBC International to discuss W Motors' future electric supercar. Nicknamed 'Wolfie', the EV is expected to cost between and with a production run in excess of 500 units. The car should be able to travel 450 km on a single charge, with future developments pushing this past 1000 km. The car will be powered by four electric motors producing 1600hp, powering the car's NaNmph time in less than 2 seconds. The car will be fully developed and produced in the UAE at W Motors' new factory and will debut as a pre-production car by the end of 2020, with a production launch in early 2021.[41]

In media

The Lykan HyperSport originally gained much of its attention from its inclusion in the Fast & Furious franchise.

Project CARS, a motorsport racing simulator video game developed by Slightly Mad Studios and distributed by Bandai Namco Games, released the Lykan HyperSport as its first downloadable content (DLC) vehicle in May 2015.[42] As of 2016, the Lykan HyperSport has also been included in eleven other video games, including Driveclub, Forza Motorsport 6, Forza Horizon 3, and CSR Racing 2 in January 2016 as DLC.[5] [43]

Notes and References

  1. Web site: Quick. Darren. W Motors unveils US$3.4 million Lykan Hypersport. gizmag.com. 18 September 2015. 6 February 2013. https://web.archive.org/web/20150924052335/http://www.gizmag.com/w-motors-lykan-hypersport/26119/. 24 September 2015. live.
  2. Web site: W Motors - Contact. www.wmotors.ae. live. https://web.archive.org/web/20191003120527/https://wmotors.ae/contacts.html. 2019-10-03. 2019-11-09.
  3. https://www.linkedin.com/company/w-motors/about/
  4. Web site: First Lebanese car unveiled: W Motors marks debut with Lykan HyperSport. Debass. Ralph. 7 February 2015. BusinessNews.com.lb. 15 September 2015. https://web.archive.org/web/20150930094314/http://www.businessnews.com.lb/cms/Story/StoryDetails.aspx?ItemID=2657. 30 September 2015. live.
  5. Book: Independent Luxury: The Four Innovation Strategies To Endure In The Consolidation Jungle. Hoffmann. Jonas. Lecamp. Laurent. 28 August 2015. Palgrave Macmillan. 978-1137481443. 192–197. 18 September 2015. https://web.archive.org/web/20160204094425/https://books.google.com/books?id=YlpOCgAAQBAJ&pg=PA192&lpg=PA192&source=bl&hl=en&sa=X#v=onepage&q=%22w%20motors%22&f=false. 4 February 2016. live.
  6. Web site: Vijayenthiran. Viknesh. 770-Horsepower Lykan Hypersport Set For 2014 Top Marques Monaco Debut. Motor Authority. 17 September 2015. 14 April 2014. https://web.archive.org/web/20150901081604/http://www.motorauthority.com/news/1091441_770-horsepower-lykan-hypersport-set-for-2014-top-marques-monaco-debut. 1 September 2015. live.
  7. Web site: The first Arabian supercar debuts at Dubai Motor Show. Arabian Business. 18 September 2015. 6 November 2013. https://web.archive.org/web/20140917125643/http://www.arabianbusiness.com/photos/the-first-arabian-supercar-debuts-at-dubai-motor-show-525394.html. 17 September 2014. live.
  8. Web site: $1.6m Fenyr Supersport unveiled at Dubai show. ArabianBusiness.com. 6 January 2016. 12 November 2015. https://web.archive.org/web/20160106093150/http://www.arabianbusiness.com/-1-6m-fenyr-supersport-unveiled-at-dubai-show-611959.html. 6 January 2016. live.
  9. Web site: Hill. Jessica. Meet Ralph Debbas, the man behind Vin Diesel's Furious 7 Lykan Hypersport. The National (Abu Dhabi). 18 September 2015. 31 March 2015. https://web.archive.org/web/20150901192831/http://www.thenational.ae/arts-lifestyle/film/meet-ralph-debbas-the-man-behind-vin-diesels-furious-7-lykan-hypersport. 1 September 2015. live.
  10. Web site: Genty. Emmanuel. Lykan Hypersport : l'exclusive supercar libanaise en images [Lykan Hypersport: exclusive Lebanese supercar in pictures]]. lInternAute.com. CCM Benchmark Group. 29 September 2015. 9 November 2015. https://web.archive.org/web/20150930140735/http://www.linternaute.com/auto/voiture-de-luxe/1242654-decouverte-de-la-lykan-hypersport-l-exclusive-supercar-libanaise/. 30 September 2015. live.
  11. News: Clark. John. Top 10 of the Most Expensive Cars in the World. 29 September 2015. DeWebsite. 4. https://web.archive.org/web/20150930110417/http://www.dewebsite.org/top10/expensive/expensive_cars_part1.html. 30 September 2015. live. (Lykan HyperSport is mentioned on page 4 of the article)
  12. News: El coche más caro del mundo llega a España [The most expensive car in the world comes to Spain]]. 29 September 2015. Europa Press (news agency). 28 May 2013. https://web.archive.org/web/20151001075112/http://www.europapress.es/motor/sector-00644/noticia-coche-mas-caro-mundo-llega-espana-20130528144525.html. 1 October 2015. live.
  13. Web site: A ride with diamond eyes: The first Arab supercar. CNN.com. 18 September 2015. 5 August 2015. https://web.archive.org/web/20150914011101/http://edition.cnn.com/2015/06/30/autos/w-motors-first-arab-supercar/. 14 September 2015. live.
  14. Web site: Hard. Andrew. Abu Dhabi police enlist 770-horsepower, $3.4 million Lykan Hypersport into patrol duty. DigitalTrends.com. 18 September 2015. 3 June 2015. https://web.archive.org/web/20151013203423/http://www.digitaltrends.com/cars/abu-dhabi-police-adds-lykan-hypersport-pictures-specs-performance/. 13 October 2015. live.
  15. Web site: Gallina. Eric. W Motors: The First Arab Supercar. FormTrends.com. 18 September 2015. 29 December 2012. https://web.archive.org/web/20150923054124/http://formtrends.com/w-motors-the-story-behind-the-first-arab-supercar/. 23 September 2015. live.
  16. Web site: Arab World's First Sports Car to be Unveiled at the Qatar Motor Show 2013 . QatarMotorShow.gov.qa . 6 May 2014 . 2013 . dead . https://web.archive.org/web/20140506212904/http://qatarmotorshow.gov.qa/arab-worlds-first-sports-car-to-be-unveiled-at-the-qatar-motor-show-2013/ . May 6, 2014 .
  17. Web site: Nagraj. Aarti. New Supercar Making Facility in Dubai To Start Production In 2016. GulfBusiness.com. 18 September 2015. 31 March 2015. https://web.archive.org/web/20150809213630/http://gulfbusiness.com/2015/03/new-supercar-making-facility-dubai-start-production-2016/. 9 August 2015. live.
  18. Web site: Car firm behind the 'star' of Fast and Furious 7 reveals plans for UAE academy. Merani. Megha. 1 April 2015. 7Days.ae. 18 September 2015. https://web.archive.org/web/20151213002311/http://7days.ae/car-firm-behind-the-star-of-fast-and-furious-7-reveals-plans-for-uae-academy. 13 December 2015. dead.
  19. Web site: A new hypercar, supercar and Dubai flagship for UAE's W Motors. The National. 8 November 2017. 9 September 2017. https://web.archive.org/web/20180104183436/https://www.thenational.ae/lifestyle/motoring/a-new-hypercar-supercar-and-dubai-flagship-for-uae-s-w-motors-1.626677. 4 January 2018. live.
  20. Web site: W Motors - Contact. www.wmotors.ae. live. https://web.archive.org/web/20191003120527/https://wmotors.ae/contacts.html. 2019-10-03. 2019-11-09.
  21. Web site: W Motors sells five Fenyr Supersports to a single buyer. Vijayenthiran. Viknesh. 2019-08-14. Motor Authority. en. live. https://web.archive.org/web/20190815050739/https://www.motorauthority.com/news/1124555_w-motors-sells-five-fenyr-supersports-to-a-single-buyer. 2019-08-15. 2019-12-01.
  22. Web site: W Motors New Brand Ambassador Oliver Webb. 2019-11-17. W Motors Blog. 2019-12-01.
  23. Web site: Fenyr SuperSport Track Event at Dubai Autodrome. 2019-11-19. W Motors Blog. 2019-12-01.
  24. Web site: W Motors Announces New Brand Ambassador Oliver Webb At Dubai Track Event. Aki. Sara. 2019-11-20. Al Bawaba. en. 2019-12-01.
  25. Web site: Dubai will build 'hypercars' from October. Nair. Manoj. 2020-01-13. Gulf News. en. 2020-01-13.
  26. Web site: W Motors lays foundation stone for $100m facility. 2020-01-13. Trade Arabia. 2020-01-13.
  27. Web site: Luxury car maker starts work on $100m Dubai manufacturing hub. Bridge. Sam. 2020-01-13. Arabian Business. en. 2020-01-13.
  28. Web site: Specifications. W Motors. 6 January 2016. https://web.archive.org/web/20151230093701/http://www.wmotors.ae/models/lykan_hypersport. 30 December 2015. live.
  29. Web site: Car of the week: W Motors Lykan HyperSport. Mills, James. The Sunday Times. 4 February 2013. 3 February 2013. https://web.archive.org/web/20130521204718/http://www.thesundaytimes.co.uk/sto/ingear/cars/article1205108.ece. 21 May 2013. dead.
  30. Web site: Vijayenthiran. Viknesh. First Look At W Motors' Next Model, The Fenyr SuperSport. Motor Authority. 18 September 2015. 13 November 2013. https://web.archive.org/web/20150925060309/http://www.motorauthority.com/news/1088405_first-look-at-w-motors-next-model-the-lykan-supersport. 25 September 2015. live.
  31. Web site: 2015 W Motors Lykan HyperSport is Coming to North America . DuPont Registry . 18 February 2014 . dead . https://web.archive.org/web/20131125121411/https://blog.dupontregistry.com/w-motors/w-motors-lykan-hypersport-is-coming-to-north-america/ . November 25, 2013 .
  32. Web site: Hypercar manufacturer W Motors opens its new Dubai boutique – in pictures . 30 November 2017 . 2018-01-19 . https://web.archive.org/web/20180119175518/https://www.thenational.ae/lifestyle/motoring/hypercar-manufacturer-w-motors-opens-its-new-dubai-boutique-in-pictures-1.680193 . 2018-01-19 . live .
  33. Web site: Vijayenthiran. Viknesh. W Motors Teams Up With Quimera To Develop Eco-Friendly Race Car. Motor Authority. 17 September 2015. 22 January 2015. https://web.archive.org/web/20150917052514/http://www.motorauthority.com/news/1096432_w-motors-teams-up-with-quimera-to-develop-eco-friendly-race-car. 17 September 2015. live.
  34. Web site: Anderson. Brad. More Lykan Supersport Details Revealed. GTspirit.com. 18 September 2015. 23 January 2015. https://web.archive.org/web/20151121081700/http://gtspirit.com/2015/01/23/more-lykan-supersport-details-revealed/. 21 November 2015. live.
  35. Web site: W Motors - Beast Patrol. www.wmotors.ae. live. https://web.archive.org/web/20191003120356/https://wmotors.ae/ghiath-beast-patrol.html. 2019-10-03. 2019-11-09.
  36. Web site: W Motors ties up with Nasdaq Dubai as it seeks further expansion. 2019-11-29. ArabianBusiness.com. en. live. https://web.archive.org/web/20191129045354/https://www.arabianbusiness.com/banking-finance/433596-w-motors-ties-up-with-nasdaq-dubai-as-it-seeks-further-expansion. 2019-11-29. 2020-01-03.
  37. Web site: W Motors - ICONIQ Seven. www.wmotors.ae. live. https://web.archive.org/web/20191003120536/https://wmotors.ae/iconiq-seven.html. 2019-10-03. 2019-11-09.
  38. Web site: UAE News: UAE's first autonomous vehicle to be unveiled at Auto Shanghai 2019 - ArabianBusiness.com . 2019-03-11 . https://web.archive.org/web/20190217125158/https://www.arabianbusiness.com/transport/413397-uaes-first-autonomous-vehicle-to-be-unveiled-at-auto-shanghai-2019 . 2019-02-17 . live .
  39. Web site: W Motors goes green with 1,000-plus HP Lykan Supersport HSF. Edelstein. Stephen. 23 January 2015. DigitalTrends.com. 18 September 2015. https://web.archive.org/web/20151121073221/http://www.digitaltrends.com/cars/w-motors-lykan-supersport-hsf-first-details-and-pictures/#ixzz3lyfEIehl. 21 November 2015. live.
  40. Web site: 2015-08-06. A ride with diamond eyes: The first Arab supercar. 2020-07-09. CNN. en.
  41. Web site: W Motors aims to go fast and green with new supercar. 2020-02-07. Arabian Business. en. 2020-03-02.
  42. Web site: Makuch. Eddie. Gorgeous Racing Game Project Cars Getting Free DLC Every Month. GameSpot.com. 18 September 2015. 30 March 2015. https://web.archive.org/web/20150828211038/http://www.gamespot.com/articles/gorgeous-racing-game-project-cars-getting-free-dlc/1100-6426257/. 28 August 2015. live.
  43. Web site: Forza Motorsport - Polo Red Car Pack. www.forzamotorsport.net. 2016-01-05. https://web.archive.org/web/20160109101901/http://www.forzamotorsport.net/en-us/news/fm6_january_polo_red_car_pack. 2016-01-09. live.

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