| WZQK | |
| City: | Flowood, Mississippi |
| Area: | Jackson, Mississippi |
| Branding: | 94.3 The Bridge |
| Frequency: | 1240 kHz |
| Airdate: | 1996 (as WPBQ) |
| Format: | Classic hits (since July 13, 2021) |
| Power: | 880 watts |
| Class: | C |
| Facility Id: | 52026 |
| Coordinates: | 32.301°N -90.1368°W |
| Former Callsigns: | WZQA (1991–1992) WPBQ (1992–2020) |
| Owner: | Rainey Radio |
| Licensee: | Radio Jackson, LLC |
| Sister Stations: | WFQY WJMF-LD |
| Website: | 877thebridge.com |
| Licensing Authority: | FCC |
WZQK is a radio station licensed to Flowood, Mississippi.
From November 9, 1992 until September 30, 2020, the station's call sign was WPBQ.[1] Its previous format was urban variety, a blend of contemporary hip-hop, urban gospel, and even some regional Mexican.
On October 9, 2020 WZQK debuted with classic country.
On July 12, 2021 WZQK began simulcasting WJMF-LP, in preparation for WJMF-LP's inevitable demise.
Since July 14, 2021 WZQK's format has been classic hits.
The station went on the air in 1996 as WPBQ. It was sold by its original owners, PBD Corporation, to TalkQ Corporation in 2003 for $42,500.[2] TalkQ owned the station until selling to the present licensees in 2016.[3]