WZLD explained

WZLD
City:Petal, Mississippi
Area:Hattiesburg-Laurel, Mississippi
Branding:Wild 106.3
Frequency:106.3 MHz
Format:Mainstream urban
Erp:10,500 watts
Haat:324m (1,063feet)
Class:C2
Facility Id:66954
Coordinates:31.527°N -89.135°W
Owner:iHeartMedia, Inc.
Licensee:iHM Licenses, LLC
Webcast:Listen Live
Website:wild1063.iheart.com
Sister Stations:WJKX, WNSL, WFFX
Affiliations:Premiere Networks
Callsign Meaning:"Wild"
Former Callsigns:WMFM (1986–2001)
Licensing Authority:FCC

WZLD (106.3 FM, "Wild 106.3") is a mainstream urban music formatted radio station licensed to Hattiesburg, Mississippi, serving the Laurel-Hattiesburg Arbitron market.

The studios are now located with other sister stations on U. S. Highway 98 in West Hattiesburg, MS.