| WZIV | |
| City: | Princeton, Illinois |
| Branding: | Z90.7 |
| Airdate: | August 2005 (as WPRC at 88.3) |
| Format: | Christian hot AC/classic hits |
| Licensing Authority: | FCC |
| Erp: | 650 watts |
| Haat: | 96m (315feet) |
| Class: | A |
| Facility Id: | 90548 |
| Callsign Meaning: | WZ-Illinois Valley |
| Coordinates: | 41.281°N -89.586°W |
| Former Callsigns: | WPRC (2002–2012) WUNT (2012–2020) |
| Former Frequencies: | 88.3 MHz (2005–2020) |
| Owner: | Road Map Ministries |
| Sister Stations: | WZTN (89.9 MHz) Cornersville, Tennessee |
| Website: | ChristianHitsZ907.com |
WZIV (90.7 FM) is a Christian hot adult contemporary, classic hits radio station located in Princeton, Illinois. It is a listener-supported radio station owned by Road Map Ministries. The Class A, 650-watt signal near Providence, Illinois, serves the LaSalle-Peru radio market.
The station was first built and signed on by the Illinois Bible Institute as WPRC, rebroadcasting WCIC from Pekin, in August 2005.[1]
In 2009, Road Map Ministries received a construction permit from the FCC to build a new FM station on 88.7 MHz to serve Sheffield with 8,500 watts power and a directional antenna at 417 feet HAAT. The call letters WUNT—for "unity"—were assigned.[2]
Near the time the construction permit was about to expire, an agreement was reached between Road Map Ministries and Illinois Bible Institute to trade the higher-power construction permit on 88.7 MHz for the lower-power station already licensed on 88.3 MHz. The WPRC and WUNT call letters were swapped between the facilities.[3]
WUNT, now on 88.3 MHz, soon went silent and remained off the air for nearly a year while a studio facility was constructed in Sheffield.[4] It then launched as "Community Christian Radio", evolving into a contemporary Christian station as "Roadmap Radio 88.3" and then to "88-3 The Roadmap" as a contemporary Christian hot AC/CHR outlet on December 26, 2018. The WUNT studio moved to its current location at 105 S. Main St. Suite 3 in Princeton in 2017.
In April 2020, the FCC approved the station's frequency change to 90.7 MHz and a power increase to 650 watts. The format was launched on Friday morning at 9:07am on October 23, 2020, at which time the station became WZIV "Z90.7"[5] with a Christian hot adult contemporary format and an expanded playlist of Christian classic hits.