WYKZ | |
City: | Beaufort, South Carolina |
Area: | Savannah, Georgia |
Branding: | 98.7 The River |
Frequency: | 98.7 MHz |
Airdate: | (as WBEU-FM) |
Format: | Adult contemporary |
Erp: | 100,000 watts |
Haat: | 218m (715feet) |
Class: | C1 |
Facility Id: | 67680 |
Callsign Meaning: | Former branding in the early '90s as Kiss FM |
Former Callsigns: | WBEU-FM (1962–1981) WQLO (1981–1984) |
Owner: | iHeartMedia, Inc. |
Licensee: | iHM Licenses, LLC |
Affiliations: | Premiere Networks |
Sister Stations: | WAEV, WLVH, WQBT, WSOK, WTKS |
Webcast: | Listen Live |
Website: | 987theriver.iheart.com |
Licensing Authority: | FCC |
WYKZ (98.7 FM) is an adult contemporary radio station owned by iHeartMedia, Inc. and licensed to Beaufort, South Carolina, with the branding "98.7 The River". The station's studio is located on Alfred St. in Savannah, Georgia, and the transmitter is located near Sun City, South Carolina.
The station began broadcasting in the early 1960s as a station primarily for Beaufort County, WBEU-FM. 98.7 upgraded its tower in the early '80s and began targeting Savannah as adult contemporary WQLO "98.7 Lite FM". The station was known as "Kiss 98.7" for most of the 1980s before adopting its current name in the early 1990s.