| WXWX | |
| City: | Marietta, Mississippi |
| Area: | Booneville, Mississippi Fulton, Mississippi Tupelo, Mississippi |
| Branding: | Wild 96.3 |
| Airdate: | 2008 |
| Frequency: | 96.3 MHz |
| Format: | Top 40 (CHR) |
| Erp: | 3,900 watts |
| Class: | A |
| Facility Id: | 171032 |
| Coordinates: | 34.4092°N -88.54°W |
| Owner: | Mike Brandt |
| Licensee: | Southern Broadcasting LLC |
| Licensing Authority: | FCC |
WXWX 1 (96.3 FM) is a radio station licensed to the town of Marietta, Mississippi and owned by Mike Brandt, through licensee Southern Broadcasting LLC.[1] It features a Top 40 (CHR) format known as Wild 96.3. The previous programming was a simulcast arrangement with country-formatted WADI, but the two stations have different owners and have coverage areas which overlap.
WXWX began broadcasting in 2008, and aired a sports format, as an affiliate of ESPN Radio.[2] [3] In summer 2016, the station dropped its sports format.[3] It later adopted an alternative rock format, simulcasting "I96" WIVG in Tunica, Mississippi.[4]
As of November 25, 2022, the station flipped to Top 40/CHR as "Wild 96.3".[5]