| WWZW | |
| City: | Buena Vista, Virginia |
| Branding: | Classic 96.7 3WZ |
| Frequency: | 96.7 MHz |
| Format: | Classic hits |
| Erp: | 2,000 watts |
| Haat: | 346m (1,135feet) |
| Class: | B1 |
| Licensing Authority: | FCC |
| Facility Id: | 19672 |
| Coordinates: | 37.7269°N -79.3067°W |
| Callsign Meaning: | a nod to former sister WZWW in Bellefonte, Pennsylvania |
| Owner: | First Media Radio, LLC |
| Sister Stations: | WREL |
| Webcast: | WWZW Webstream |
| Website: | WWZW Online |
WWZW (96.7 MHz) is a commercial FM radio station licensed to Buena Vista, Virginia, and serving the Lexington area and part of the Lynchburg metropolitan area. WWZW is owned and operated by First Media Radio, LLC.[1] It broadcasts a classic hits radio format. The studios and offices are on Main Street in Lexington.
WWZW has an effective radiated power (ERP) of 2,000 watts. The transmitter is on Blue Ridge Parkway near U.S. Route 60 in Buena Vista.[2]
The station signed on the air in 1981.[3] Its original call sign was WWZD. It was the sister station to WREL (1450 AM) in Lexington. In 1985, Equus Communications acquired WWZD and WREL for $185,000. WWZD changed its call sign to WVLI on November 1, 1985, and to WREL-FM on May 1, 1990.[4] The two stations simulcast a full service country music format.
On July 22, 2004, WREL-AM-FM were sold to First Media Radio. On September 9, 2004, WREL-FM switched its call letters to WWZW-FM[4] to match co-owned station WZWW in Bellefonte, Pennsylvania. On November 1, 2004, WWZW, still a country music station, adopted the "3WZ" branding, the same branding used by WZWW, an adult contemporary station. On February 2, 2005, First Media Radio changed WWZW's format from country to adult contemporary; sister WREL remained a talk station.
In July 2009, WWZW switched from adult contemporary to classic hits as "Classic 96.7 3WZ".