| WWRZ | |
| City: | Fort Meade, Florida |
| Logo Alt: | Updated logo for WWRZ "MAX 98.3" in Lakeland, FL. The logo has an aquamarine oval covered by the letters "M-A-X" in large white letters. "Big Hits!" is spelled across the top of the logo, and "98.3 FM" is spelled along the bottom. |
| Area: | Lakeland-Winter Haven |
| Branding: | Max 98.3 |
| Format: | Adult hits |
| Owner: | Hall Communications |
| Airdate: | (as WSCF) |
| Callsign Meaning: | RZ = "Rose" (after previous moniker) |
| Licensing Authority: | FCC |
| Facility Id: | 72687 |
| Class: | C2 |
| Erp: | 27,000 watts |
| Haat: | 203m (666feet) |
| Translators: | See ยง HD subchannels and translators |
WWRZ (98.3 MHz) is a commercial FM radio station in Fort Meade, Florida, broadcasting to the Lakeland-Winter Haven area of Central Florida. It broadcasts an adult hits radio format and is owned by Hall Communications.
Prior to January 2, 2006, the station was dubbed "98.3 The Rose" and had an Adult Contemporary format. Currently, the station uses the slogan "Big Hits" with a playlist that includes new wave, pop, rock, and dance hits. Songs from the 1970s through the 2000s are included. Current on air personalities include co-sidekicks Eric Michaels and Mike Lee. The rest of the schedule is largely automated, as is typical of most adult hits stations.
WWRZ simulcasts several stations on its HD subchannels. These subchannels are relayed by several translators.