| WWHX | |
| City: | Normal, Illinois |
| Area: | Bloomington-Normal |
| Branding: | Now 100.7 |
| Frequency: | 100.7 MHz |
| Airdate: | (as WVMG) |
| Format: | Hot Adult Contemporary Christmas Music (Nov.-Dec.) |
| Erp: | 4,200 watts |
| Haat: | 105m (344feet) |
| Class: | A |
| Facility Id: | 164105 |
| Coordinates: | 40.4523°N -88.9634°W |
| Owner: | Neuhoff Media |
| Licensee: | Neuhoff Media Bloomington, LLC |
| Sister Stations: | WBBE, WIHN |
| Webcast: | Listen Live |
| Website: | WWHX Online |
| Licensing Authority: | FCC |
WWHX (100.7 MHz) is a commercial FM radio station in Normal, Illinois, serving the Bloomington-Normal radio market. It is owned by Neuhoff Media through licensee Neuhoff Media Bloomington, LLC.[1] It airs a hot adult contemporary radio format, switching to Christmas music for much of November and December. The studios are at 1 Brickyard Drive in Bloomington.
WWHX is a Class A FM station, with an effective radiated power (ERP) of 4,200 watts. The transmitter is off East Hamilton Road near Morrissey Drive (U.S. Route 150) in Normal.Radio-Locator.com/WWHX
The station signed on the air on . The original call sign was WVMG and the moniker was "Magic 100.7." It received its FCC license on January 10, 2006.[2] Magic was a direct competitor to Star 107.7 (now WIBL). But Magic 100.7 had a better signal within Bloomington/Normal. The station was able to eventually drive competitor Star 107.7 out of the format in 2007.
Throughout its years as an AC station it flips to Christmas Music every November. The station hired Fasig, a known talent from WBNQ as a morning host.
In March 2012, then-owner Connoisseur Media pulled the plug on Magic. It flipped to a Top 40 (CHR) format as "Hits 100.7."
The station continued to air contemporary hit music until April 1, 2018. On that date, it switched to a Rhythmic Contemporary format with the branding "Hot 100.7: The Beat of BloNo." The first song was "Hot in Herre" by Nelly. It played the top rhythmic hits of the day mixed with titles from the past decade.[3]
On November 1, 2021, WWHX dropped its Rhythmic Contemporary sound. It began playing Christmas Music as "100.7 - Bloomington-Normal's Christmas Station".[4]
After the holidays, on January 1, 2022, the station switched to hot adult contemporary. WWHX was branded as "Now 100.7." The first song was "Take Me to Church" by Hozier.[5]