WWE action figures are poseable action figures based on wrestlers and personalities of WWE.[1] [2] They are currently manufactured by Mattel and have formerly been manufactured by LJN, Jakks Pacific and Hasbro.[3]
Hasbro began producing the company's action figures in 1990.[4] The toys were manufactured from plastic and although not fully articulated, had various spring-loaded action features such as punches and clotheslines, although they were not unique to each figure.
Production of WWF/E toys by Jakks Pacific began in 1996, and ended in December 2009.[5] Jakks started with the "Superstars" line with mostly popular WWE personnel at that time.
Mattel took over production of WWE action figures. The new line-up was introduced on January 1, 2010 on wwe.com. The line included the "Basic" line, similar to the Jakks Pacific "Ruthless Aggression" line.