WWFA explained

WWFA
City:St. Florian, Alabama
Area:Florence-Muscle Shoals Metropolitan Area
Branding:102.7 Kiss FM
Airdate:August 29, 2010
Frequency:102.7 MHz
Format:CHR/Top 40
Erp:10,000 watts
Class:C3
Facility Id:171029
Coordinates:34.7578°N -87.5017°W
Owner:Mike Brandt
Licensee:Southern Broadcasting LLC
Sister Stations:WYDL, WWGM
Webcast:Listen Live
Website:kissfmbama.com
Licensing Authority:FCC

WWFA (102.7 FM, 102.7 Kiss FM) is a Top 40 (CHR) radio station licensed to serve St. Florian, Alabama and is owned by Mike Brandt, through licensee Southern Broadcasting LLC. WWFA serves the Muscle Shoals area, Northwest Alabama, parts of northeast Mississippi, and parts of southern middle Tennessee with an equivalent 25,000 watts of power (Class C3).[1] .

History

WWFA/102.7 Kiss FM

WWFA signed on the air August 29, 2010 with a wall-to-wall Adult Album Alternative format with no station imaging except for a top-of-hour Legal ID.[2]

This was merely a placeholder format for the station until it made its actual premiere on Friday evening, October 29, 2010 with a CHR/Top 40 format as 102.7 Kiss FM, taking on competitor Star 94 WMSR-FM.[3] The station launched with the syndicated Elvis Duran and the Morning Show in mornings, On-Air With Ryan Seacrest middays, and Mike "TicTak" Brandt in afternoons.

In August 2015, the station dropped Elvis Duran in mornings for a locally hosted show by station Program Director and afternoon host, TicTak.

Notes and References

  1. Web site: Station Information Profile . Arbitron.
  2. Web site: Shoals Gets New Radio Station . The Shoals Insider.
  3. Web site: WWFA On The Air . Radio-Info.com.