| WVRV | |
| City: | Pine Level, Alabama |
| Area: | Montgomery, Alabama |
| Branding: | The New 101.5, 97.5 The River |
| Airdate: | 2008 |
| Frequency: | 97.5 MHz |
| Format: | Contemporary Christian |
| Erp: | 6,000 watts |
| Haat: | 100 meters (328 feet) |
| Class: | A |
| Facility Id: | 170945 |
| Coordinates: | 31.9756°N -85.9742°W |
| Owner: | Stroh Communications Corp. |
| Licensee: | Back Door Broadcasting LLC |
| Sister Stations: | WTKX |
| Webcast: | Listen Live |
| Website: | wvrvfmtheriver.com |
| Licensing Authority: | FCC |
WVRV (97.5 FM, "The New 101.5, 97.5 The River") is a radio station that serves Pine Level, Alabama. The station is owned by Stroh Communications Corp. and the broadcast license is held by Back Door Broadcasting LLC. The station broadcasts a Contemporary Christian music format. It is also re-broadcast on 101.5 FM via a translator located in Montgomery, Alabama.
The station's original construction permit was issued by the Federal Communications Commission on June 14, 2007.[1] The station was assigned the WVRV call letters by the FCC on February 22, 2008.[2] WVRV received its license to cover from the FCC on February 24, 2009.[3]
In October 2008, Stroh Communications Corp., applied to transfer the construction permit and broadcast license for WVRV to Back Door Broadcasting LLC as part of a corporate reorganization. The deal was approved by the FCC on November 7, 2008, and the transaction was consummated on December 1, 2008.[4] Back Door Broadcasting LLC is a wholly owned subsidiary of Stroh Communications Corp., which is in turn owned by Allan G. Stroh and Brenda Stroh, a married couple.