WTRF-TV explained

Callsign:WTRF-TV
City:Wheeling, West Virginia
Logo Alt:A white 7 in a red box, partially masked by the CBS eye logo. Beneath it and on a silver background are dark gray letters WTRF in a sans serif.
Image Alt:At left, the ABC network logo. At right, in a red box, the letters WTRF in white. In thinner black boxes, the words "Ohio Valley" (above) and "Wheeling • Steubenville" are displayed.
Branding:WTRF 7 News
Digital:7 (VHF)
Virtual:7
Country:United States
Callsign Meaning:Assigned randomly to the formerly co-owned radio stations in 1947[1]
Owner:Nexstar Media Group
Licensee:Nexstar Media Inc.
Erp:25.4 kW
Haat:2930NaN0
Facility Id:6869
Coordinates:40.0615°N -80.752°W
Licensing Authority:FCC

WTRF-TV (channel 7) is a television station licensed to Wheeling, West Virginia, United States, serving the Wheeling, West Virginia–Steubenville, Ohio market as an affiliate of CBS, MyNetworkTV, and ABC. The station is owned by Nexstar Media Group and maintains studios on 16th Street in downtown Wheeling; its transmitter is located in Bridgeport, Ohio.

WTRF-TV was the first station to specifically serve Wheeling and Steubenville, beginning broadcasting in 1953. It was originally an NBC affiliate before switching to CBS in January 1980. In the 2000s, it expanded to add two new subchannel services.

History

Tri-City Broadcasting Corporation, owner of radio stations WTRF (1290 AM) and WTRF-FM 100.5 across the Ohio River in Bellaire, Ohio, applied to the Federal Communications Commission on April 13, 1948, for a construction permit to build a television station on channel 12, then assigned to Wheeling. Another application was made by radio station WWVA, but before a hearing could be held, the FCC declared a freeze on TV construction permits that was to last four years. The WTRF stations moved to Wheeling proper in 1950, and the application was amended to follow suit; it also was changed to specify channel 7 after the FCC lifted the freeze. WWVA instead opted to pursue channel 9 in Steubenville, Ohio, but two other groups—one consisting of radio station WKWK (1400 AM) and the News Publishing Company and the other being Polan Industries of Huntington, West Virginia—also sought channel 7 after the freeze. Polan opted to abandon the hearing and won a permit for UHF channel 51; to expedite the construction of a station in Wheeling, Tri-City and WKWK merged their applications, with the two groups combining.[2] The construction permit was granted on April 22, 1953, and WTRF-TV signed on six months later, on October 24. The station made its start date despite fears that it would not be able to begin airing programming because of several parts that failed at the last minute.[3] It carried programming from all three major networks of the day-NBC, CBS and ABC-but was a primary NBC affiliate. It lost CBS when WSTV-TV (channel 9, now WTOV-TV) signed on in December.

Tri-City sold the radio stations to John Kluge in 1954, with Tri-City retaining channel 7 and the WTRF call sign.[4] The Dix family, stockholders in Tri-City and publishers of several Ohio newspapers and owners of radio stations in Ohio and Virginia, acquired majority control in 1959. WTRF-TV was sold along with the second WTRF-FM (107.5) in 1969 to Forward Communications of Wausau, Wisconsin, for $7 million.[5] During the 1970s, two reporters with futures in network news started their careers at WTRF-TV: Faith Daniels, later an anchor for NBC and CBS, and Bob Orr, later of CBS News.[6] Also in this decade, the cable system in Canton, Ohio began carrying WTRF-TV because it frequently aired Cleveland Browns games that Cleveland-area stations had to black out under National Football League blackout rules of the time.[7]

In 1979, citing the erosion of NBC's ratings in the preceding years, WTRF-TV announced it would switch to CBS on April 1, 1980. It ruled out ABC, then the leading network, because 56 percent of its market was served by cable systems that put Pittsburgh's ABC affiliate, WTAE-TV, next to WTRF-TV on subscribers' dials.[8] General manager Charles E. Sherman, citing the loyalty of many viewers to NBC, called the change the hardest decision he'd ever had to make.[9] The change was brought forward to January 7, 1980; WTOV-TV switched from CBS to NBC, deciding against a bid from ABC.[10] [11] At that time, WTRF-TV was the leading station in the market.[12] A three-story addition was built to the studio facility in 1980.[13]

Forward was sold in late 1984 to Wesray Capital Corporation, which retained the Forward name for its media holdings.[14] Wesray sold the Forward stations to Adams Communications in 1988.[15] The Forward deal left Adams highly leveraged and ill-prepared to confront declines in the value of broadcast properties, prompting it to default on $283 million of debt in 1991.[16] Brissette Broadcasting was formed the next year when Paul Brissette, who had been the vice president of Adams Communications's television stations division, bought out the business for $257 million.[17] Four years later, in a $270 million merger, Brissette was folded into Benedek Broadcasting after the company was unable to expand by adding stations.[18]

Before Benedek declared bankruptcy in 2002, a weak advertising market in the early 2000s recession had already led the company to sell WTRF-TV to West Virginia Media Holdings (WVMH).[19] WVMH was a new group led by Bray Cary that was buying media properties, primarily in television, in major West Virginia markets.[20] In May of that year, WVMH closed on the $18.5 million purchase of the Wheeling station and the $40.5 million acquisition of WOWK-TV in Charleston.[21]

In 2007, WTRF launched its second digital subchannel, "Fox Ohio Valley", as a Fox and secondary MyNetworkTV affiliate. WVMH added Fox subchannels to WTRF-TV and WVNS-TV in the Bluefield/Beckley market; Cary had known the executives from his prior sports media work with NASCAR and Creative Sports.[22] The next year, the region's first full-time ABC affiliate, "ABC Ohio Valley", launched as an additional subchannel.[23] On September 1, 2014, WTRF lost the Fox affiliation on 7.2 to WTOV.[24] The subchannel's secondary affiliation with MyNetworkTV then became its primary, rebranding as "My Ohio Valley".[25] These subchannels were originally broadcast in standard definition from the WTRF-TV transmitter and in high definition to the immediate Wheeling area on WVTX-CD (channel 28), which WTRF leased for this purpose until its spectrum was sold in 2017.[26]

On November 17, 2015, Nexstar Broadcasting Group announced that it would purchase the West Virginia Media Holdings stations, including WTRF-TV, for $130 million.[27] Under the terms of the deal, Nexstar assumed control of the stations through a time brokerage agreement in December 2015, with the sale of the license assets completed on January 31, 2017.[28]

News operation

WTRF-TV produces morning, noon, early evening and late newscasts from its Wheeling studio. The My Ohio Valley subchannel airs a dedicated 10 p.m. newscast.[29] The ABC subchannel simulcasts the weekday editions of 7News at 6 a.m., noon, 6 and 11 p.m. The news staff has been unionized since 1988, when workers voted to join the American Federation of Television and Radio Artists.[30]

Subchannels

The station's signal is multiplexed:

Channel! scope = "col"
Res.AspectShort nameProgramming
7.1 WTRFCBS
7.2 WTRFMY MyNetworkTV
7.3 WTRFABC ABC
7.4 Escape Ion Mystery

See also

External links

Notes and References

  1. News: Editor's Notebook. October 31, 1947. 6. The Times-Leader. Martins Ferry–Bellaire, Ohio. May 26, 2022. May 27, 2022. https://web.archive.org/web/20220527182338/https://bellaire.advantage-preservation.com/viewer/?i=f&e=wtrf%2Ccall+letters&m=between&ord=e1%2Ce2&fn=the_times_leader_usa_ohio_martins_ferry_19471031_english_6&df=11&dt=13&cid=2945. live.
  2. News: Opening Of New TV Station Eagerly Awaited In Valley: Vision Of Company Founders Lauded. 13. October 19, 1953. The Times-Leader. Martins Ferry–Bellaire, Ohio. May 27, 2022. May 27, 2022. https://web.archive.org/web/20220527182338/https://bellaire.advantage-preservation.com/viewer/?i=f&e=wtrf%2Ccall+letters&m=between&ord=e1%2Ce2&fn=the_times_leader_usa_ohio_martins_ferry_19531019_english_13&df=1&dt=10&cid=2945. live.
  3. News: TV Station Set To Start Programming. 1. The Times-Leader. Martins Ferry–Bellaire, Ohio. October 24, 1953. May 27, 2022. May 27, 2022. https://web.archive.org/web/20220527182340/https://bellaire.advantage-preservation.com/viewer/?i=f&by=1953&bdd=1950&d=10231953-10251953&e=wtrf&m=between&ord=e1&fn=the_times_leader_usa_ohio_martins_ferry_19531024_english_1&df=1&dt=9&cid=2945. live.
  4. News: WTRF-Radio Sold To Washington Interests. The Times-Leader. The Times-Leader. 1. October 8, 1954. May 26, 2022. May 27, 2022. https://web.archive.org/web/20220527182339/https://bellaire.advantage-preservation.com/viewer/?i=f&e=wtrf%2Ccall+letters&m=between&ord=e1%2Ce2&fn=the_times_leader_usa_ohio_martins_ferry_19541008_english_1&df=1&dt=10&cid=2945. live.
  5. News: Wisconsin Company Buys WTRF Television, Radio. 2. May 21, 1968. The Wheeling Intelligencer. Wheeling, West Virginia. May 27, 2022. May 27, 2022. https://web.archive.org/web/20220527182339/https://ohiocountywv.advantage-preservation.com/viewer/?k=wtrf&i=f&d=01011968-12311969&e=forward+communications&m=between&ord=k1%2Ce1&fn=intelligencer_usa_west_virginia_wheeling_19680521_english_2&df=1&dt=6. live.
  6. News: Alumni Interview. Bethany Today. 2009. 12, 13. May 27, 2022. April 16, 2021. https://web.archive.org/web/20210416165326/https://2a2fc3rfbvx3l0sao396kxen-wpengine.netdna-ssl.com/alumni/wp-content/uploads/sites/6/2018/02/2009_BethanyToday_Summer.pdf. live.
  7. Web site: Visions of Cablevision; The Prospects for Cable Television in the Greater Cincinnati Area. 51. Robert L.. Steiner. December 1972. Stephen H. Wilder Foundation. May 27, 2022. May 15, 2017. https://web.archive.org/web/20170515225043/http://files.eric.ed.gov/fulltext/ED073688.pdf. live.
  8. News: WTRF-TV Makes Change Official. September 21, 1979. The Wheeling Intelligencer. Wheeling, West Virginia. 15. May 27, 2022. May 27, 2022. https://web.archive.org/web/20220527182340/https://ohiocountywv.advantage-preservation.com/viewer/?k=wtrf+affiliation&i=f&d=01011979-01311980&m=between&ord=k1&fn=the_intelligencer_usa_west_virginia_wheeling_19790921_english_15&df=1&dt=6. live.
  9. News: TV-7 To Start CBS Affiliation. September 14, 1979. 19. The Wheeling Intelligencer. Wheeling, West Virginia. May 27, 2022. May 27, 2022. https://web.archive.org/web/20220527182340/https://ohiocountywv.advantage-preservation.com/viewer/?k=wtrf+affiliation&i=f&d=01011979-01311980&m=between&ord=k1&fn=the_intelligencer_usa_west_virginia_wheeling_19790914_english_19&df=1&dt=6. live.
  10. News: We're Looking Better. January 7, 1980. Broadcasting. 79. . May 27, 2022. November 8, 2021. https://web.archive.org/web/20211108151404/https://worldradiohistory.com/Archive-BC/BC-1980/1980-01-07-BC.pdf. live.
  11. News: Steubenville switch. 75. Broadcasting. November 12, 1979. May 27, 2022. November 8, 2021. https://web.archive.org/web/20211108151315/https://worldradiohistory.com/Archive-BC/BC-1979/BC-1979-11-12.pdf. live. .
  12. News: . Wheeling dealing. September 17, 1979. Broadcasting. 67. May 27, 2022. November 8, 2021. https://web.archive.org/web/20211108151215/https://worldradiohistory.com/Archive-BC/BC-1979/BC-1979-09-17.pdf. live.
  13. News: Fish Market To Be Razed. March 21, 1980. 11. The Wheeling Intelligencer. Wheeling, West Virginia. May 27, 2022. May 27, 2022. https://web.archive.org/web/20220527182342/https://ohiocountywv.advantage-preservation.com/viewer/?i=f&d=01011979-05311980&e=wtrf&m=between&ord=e1&fn=intelligencer_usa_west_virginia_wheeling_19800321_english_42&df=21&dt=30. live.
  14. News: New Forward owner expanding: Wesray must sell WSAW or Marshfield paper. January 3, 1985. 3. Tom. Berger. Wausau Daily Herald. Wausau, Wisconsin. Newspapers.com. May 27, 2022. May 27, 2022. https://web.archive.org/web/20220527182342/https://www.newspapers.com/clip/102626833/new-forward-owner-expanding-wesray/. live.
  15. News: Adams agrees to buy 5 Wesray TV stations. October 16, 1987. 3:4. Charles. Storch. Chicago Tribune. Chicago, Illinois. Newspapers.com. May 27, 2022. May 27, 2022. https://web.archive.org/web/20220527083133/https://www.newspapers.com/clip/102626897/adams-agrees-to-buy-5-wesray-tv-stations/. live.
  16. News: Ch. 15 owner defaults on $283 million. June 12, 1991. 6B. Jennifer. Riddle. Wisconsin State Journal. Madison, Wisconsin. Newspapers.com. May 27, 2022. May 27, 2022. https://web.archive.org/web/20220527182343/https://www.newspapers.com/clip/102626922/ch-15-owner-defaults-on-283-million/. live.
  17. News: . Brissette forms BBC; acquires eight TV's. March 2, 1992. Broadcasting. 41. May 27, 2022. April 10, 2022. https://web.archive.org/web/20220410034333/https://worldradiohistory.com/Archive-BC/BC-1992/BC-1992-03-02.pdf. live.
  18. News: Park's place in TV, newspapers. Broadcasting & Cable. January 1, 1996. 29. Elizabeth. Rathbun. May 27, 2022. November 8, 2021. https://web.archive.org/web/20211108151613/https://worldradiohistory.com/Archive-BC/BC-1996/BC-1996-01-01.pdf. live. .
  19. News: Benedek files for bankruptcy. April 1, 2002. 24. Electronic Media.
  20. News: Associated Press. Charleston Daily Mail. TV station, newspaper deals complete - Media group chief says options open to additional buys. 4D. December 14, 2001.
  21. News: 11A. Purchase of TV stations completed. Charleston Daily Mail. May 25, 2002.
  22. News: D2 Offers A1 Opportunity For Big Four Nets. Price. Colman. TVNewsCheck. April 20, 2011. May 27, 2022. April 20, 2022. https://web.archive.org/web/20220420020217/https://tvnewscheck.com/uncategorized/article/d2-offers-a1-opportunity-for-big-four-nets/. live.
  23. News: WTRF-TV Announces ABC Ohio Valley. https://web.archive.org/web/20080802215720/http://www.wtrf.com:80/page.cfm?pageid=740. dead. July 2008. May 27, 2022. August 2, 2008.
  24. News: Eck. Kevin. Sinclair Adds FOX Affiliation to Wheeling-Steubenville Station. July 11, 2014. TVSpy. July 11, 2014. July 12, 2014. https://web.archive.org/web/20140712054409/http://www.mediabistro.com/tvspy/sinclair-adds-fox-affiliation-to-wheeling-steubenville-station_b124538. dead.
  25. Web site: WTRF My Ohio Valley Starts September 1 . WTRF-TV . October 14, 2015 . March 1, 2016 . https://web.archive.org/web/20160301063658/http://www.wtrf.com/story/26414170/wtrf-my-ohio-valley-starts-september-1 . live .
  26. Web site: Quarterly Issues/Programs List for Station WVTX-CD. Public Inspection File. Federal Communications Commission. October 30, 2017. January 10, 2014. May 27, 2022. https://web.archive.org/web/20220527182343/https://files.fcc.gov/download/d4d7b6fa-c5c5-62c8-33e0-e2c66cf92c27.pdf. live.
  27. News: Nexstar Buys 4 W.Va. TVs For $130M. November 17, 2015. TVNewsCheck. November 17, 2015. May 27, 2022. https://web.archive.org/web/20220527182344/https://tvnewscheck.com/article/90089/nexstar-buys-4-wva-tvs-for-130m. live.
  28. Web site: Consummation Notice. Federal Communications Commission. February 1, 2017. February 2, 2017. https://web.archive.org/web/20170202214018/http://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/forms/prod/prefill_and_display.pl?Application_id=1749955&Service=DT&Form_id=905&Facility_id=23342. live.
  29. Web site: Quarterly Issues and Program List. March 31, 2022. WTRF-TV. May 27, 2022. May 27, 2022. https://web.archive.org/web/20220527182343/https://files.fcc.gov/download/c80e7989-aed5-4faf-b599-b180c0232f46.pdf. live.
  30. News: WTRF-TV News Staff Joins Union. June 11, 1988. 11. The Wheeling Intelligencer. Wheeling, West Virginia. May 27, 2022. May 27, 2022. https://web.archive.org/web/20220527182407/https://ohiocountywv.advantage-preservation.com/viewer/?k=wtrf&i=f&d=01011852-12312021&m=between&ord=k1&fn=the_intelligencer_usa_west_virginia_wheeling_19880611_english_23&df=1&dt=10. live.

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