| Callsign: | WSWF-LD |
| City: | Orlando, Florida |
| Digital: | 29 (UHF) |
| Virtual: | 10 |
| Location: | Orlando, Florida |
| Country: | United States |
| Owner: | Major Market Broadcasting |
| Licensee: | Major Market Broadcasting of Florida, Inc. |
| Erp: | 15 kW |
| Haat: | 107.70NaN0 |
| Facility Id: | 61703 |
| Licensing Authority: | FCC |
WSWF-LD (channel 10) is a low-power television station in Orlando, Florida, United States, affiliated with Diya TV. The station is owned by Major Market Broadcasting.
Originally licensed to Kissimmee,[1] the station began broadcasting as W19AX in March 1989. It branded as "WTTC", "The Tourist Channel", and offered a format of information on weather and attractions for visitors to the area.[2] The Tourist Channel made $85,000 a month in advertising from local attractions.[3] The owner, the Specialty Broadcasting Corporation, was snarled by lawsuits from partners in The Tourist Channel; facing rising legal fees, it filed for bankruptcy protection in December 1990 in order to liquidate.[4]
After the lawsuits, the owners of Specialty, the Namey brothers, revived the permit as a station offering community programming and old movies in 1992. The Nameys had started a similar business, Visitel Network, to offer programs like those aired on the Tourist Channel, which later was broadcast on W27BB.[5] [6]
In 1997, the station moved to channel 13 as W13CU. On June 6, 2000, it was reassigned the call sign WSWF-LP. On November 17, 2009, it moved to the current call sign WSWF-LD.[7]
The station's digital signal is multiplexed:
| 10.1 | 480i | DiyaTV | ||
|---|---|---|---|---|
| 10.2 | Orange | Local (PEG) | ||
| 10.3 | Vision | |||
| 10.6 | Antenna | Antenna TV | ||
| 10.7 | VMXTV | Video Mix TV | ||
| 10.8 | 1080i | OANPlus | One America Plus | |
| 10.9 | 480i | AWEPlus | AWE Plus | |
| 10.10 | 16:9 | JTV | Jewelry TV | |
| 10.11 | HSN | HSN | ||
| 10.12 | QVC | QVC |