| WSMS | |
| City: | Artesia, Mississippi |
| Area: | Columbus-Starkville-West Point |
| Branding: | 99.9 The Fox |
| Frequency: | 99.9 MHz |
| Airdate: | 1987 (as WZIX) |
| Erp: | 47,000 watts |
| Haat: | 154m (505feet) |
| Class: | C2 |
| Facility Id: | 6664 |
| Coordinates: | 33.6539°N -88.6208°W |
| Former Callsigns: | WZIX (1984–1991) WJWF-FM (1991–1993) WQNN (1993–1996) |
| Affiliations: | Westwood One |
| Owner: | Cumulus Media |
| Licensee: | Cumulus Licensing LLC |
| Sister Stations: | WKOR-FM, WMXU, WNMQ, WSSO |
| Webcast: | Listen Live Listen Live via iHeart |
| Licensing Authority: | FCC |
WSMS (99.9 FM, "The Fox") is a Mississippi based radio station broadcasting an album-oriented rock (AOR) music format.[1] Licensed to Artesia, Mississippi, United States, the station serves the Columbus-Starkville-West Point area. The station is currently owned by Cumulus Media and features programming from Westwood One.[2]
The Federal Communications Commission issued a construction permit for the station to Bravo Communications, Inc. on May 10, 1984.[3] The station was assigned the call sign WZIX on July 3, 1984, and received its license to cover on July 15, 1987.[4] On June 1, 1991, the station changed its call sign to WJWF-FM. Bravo Communications assigned the station's license to the current owner, Cumulus Media, on February 14, 2002.[5] On April 1, 1993, the station changed its call sign again to WQNN, and on March 1, 1996, to the current WSMS.[6]