WSJ On Campus explained

WSJ On Campus
Type:Print and Online Newspaper
Owners:News Corp (via Dow Jones & Company), Unigo
Language:English

WSJ On Campus is a print and online Newspaper created through a strategic partnership between The Wall Street Journal and the college website Unigo.[1]

WSJ On Campus pairs The Wall Street Journal’s reporters with Unigo’s network of hundreds of thousands of current college students on more than 7,000 campuses across the U.S.[2]

A key feature of the WSJ On Campus brand is the integration of professional journalism from WSJ[3] with crowd-sourced student content from Unigo[4] to create original stories on college admissions and college life.[5] Paul Bascobert, chief marketing officer at Dow Jones & Company, announced the creation of WSJ On Campus alongside Jordan Goldman, Unigo's founder and CEO.[6] Stories from WSJ On Campus have won multiple awards from The Association of Educational Publishers, including Best Education Portal, Best Social Media and Best Education Website.[7] [8] [9]

In addition to original reporting, WSJ On Campus also produces live webcasts examining key issues around college admissions and college life.[10] Webcasts are hosted by Jordan Goldman and broadcast on the homepage of WSJ.com.[11] To date, WSJ On Campus webcasts have featured Goldman interviewing Deans of Admissions from Princeton University,[12] the University of Pennsylvania,[13] Columbia University,[14] the Massachusetts Institute of Technology,[15] Brown University,[16] Williams College,[17] Wesleyan University,[18] Bryn Mawr College,[19] Grinnell College,[20] New York University, Penn State and the University of Vermont.[21]

Notes and References

  1. News: Wall Street Journal Launches WSJ On Campus with Unigo. October 26, 2009. TheGlobeNewswire.
  2. News: The Wall Street Journal Goes Back to School. October 27, 2009. Adweek.
  3. News: Wall Street Journal Launches Site Aimed at Co-Eds. October 27, 2009. Adweek.
  4. News: Unigo Partners with WSJ for New Web Site. March 18, 2010. HuffingtonPost.
  5. News: Learn to Manage Your Time in College. Oct 5, 2011. U.S. News & World Report.
  6. News: Upstarts and Strategic Partnerships. October 29, 2009. Upstarts Blog from McGraw-Hill.
  7. Web site: Unigo Wins Best Education Website from Association of Educational Publishers. Slideshare. 19 June 2015.
  8. Web site: Unigo Wins Best Education Portal from Association of Educational Publishers. Slideshare. 19 June 2015.
  9. Web site: Unigo Wins Best Education Social Media from Association of Educational Publishers. Slideshare. 19 June 2015.
  10. News: Juggle Announcement: College Admissions Webcast. November 30, 2009. The Wall Street Journal.
  11. News: Want to Get Into Princeton?. November 24, 2009. The Wall Street Journal.
  12. News: WSJ On Campus Presents Inside the Admissions Office. November 23, 2011. PR Newswire.
  13. News: Penn's Dean of Admissions Answers Questions on Live Webcast. December 2, 2009. University of Pennsylvania.
  14. News: Wesleyan Hosts First WSJ On Campus Webcast. January 20, 2010. Wesleyan University.
  15. News: WSJ On Campus Presents Webcast Paying For College - What You Need to Know. April 7, 2013. PR Newswire.
  16. News: WSJ On Campus Offers Insider View on College Admissions. October 30, 2009. Wake Forest University.
  17. News: WSJ On Campus Student Aid Webcast. April 5, 2010. Penn State University.
  18. News: Wesleyan Hosts Wall Street Journal Webcast. December 17, 2009. Wesleyan University.
  19. News: Bryn Mawr Joins Other Top Schools in Online Forum. November 23, 2011. Bryn Mawr College.
  20. News: WSJ Webcast. November 29, 2012. Hartford Courant.
  21. News: Webcast on Admissions to Selective Colleges. November 30, 2009. Florida Sun Sentinel.

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