| WSIM | |
| City: | Lamar, South Carolina |
| Area: | Florence, South Carolina |
| Branding: | Frank 93.7 |
| Translator: | (see below) |
| Airdate: | October 1992 (as WKHT) |
| Format: | Adult hits |
| Subchannels: | HD2: Jamz 107.5 (Classic hip hop) HD3: Star 97.1 (Hot adult contemporary) |
| Erp: | 2,800 watts |
| Class: | A |
| Facility Id: | 55269 |
| Coordinates: | 34.2033°N -79.8644°W |
| Former Callsigns: | WXMA (1990–1992) WKHT (1992–2003) |
| Affiliations: | Westwood One |
| Owner: | Community Broadcasters, LLC |
| Sister Stations: | WFRK |
| Webcast: | HD3: |
| Website: | Frank 93.7 HD2: Jamz 107.5 HD3: Star 97.1 |
| Licensing Authority: | FCC |
WSIM (93.7 FM) is a radio station broadcasting an adult hits format. Licensed to Lamar, South Carolina, United States, the station serves the Florence area. The station is currently owned by Community Broadcasters, LLC and features programming from Westwood One .[1] [2] The programming was also simulcast on the now-defunct WDKD.
In addition to the main station, WSIM has been relayed by a translator to widen its broadcast area.[3] [4] W246AW was "97.1 Frank FM", while W255BD has been a translator for WOLH.[5]
This station played oldies for several years with the slogan "Good Time Rock and Roll".[6]
More recently, it was adult contemporary. In September 2012, WSIM changed to hot adult contemporary.
On April 5, 2022, WSIM and its HD2 subchannel swapped its adult CHR "Star" and variety "Frank" formats.[7]
On May 27, 2022, W298BI launched a classic hip hop format branded as "Jamz 107.5"[8] on its HD-2 subchannel, with Star moving to HD-3.