WRLE-LP explained

WRLE-LP
City:Dunnellon, Florida
Area:Dunnellon,Romeo,Morriston,Rainbow Lakes
Branding:Old School that Jams
Frequency:94.9 MHz
Airdate:2004
Format:Urban Old School
Erp:72 watts
Haat:35m (115feet)
Class:L1
Facility Id:133335
Coordinates:29.1494°N -82.5069°W
Callsign Meaning:Welcome Rainbow Lakes Estates
Owner:Power Ministries
Webcast:https://wrle949.wixsite.com/website
Licensing Authority:FCC

WRLE-LP (94.9 FM, "Old School that Jams) is a radio station broadcasting an Old School music format.[1] Licensed to Dunnellon, Florida, United States, the station is currently owned by Power Ministries.[2]

History

The Federal Communications Commission issued a construction permit for the station on May 28, 2002.[3] The station was issued the WRLE-LP call sign on June 5, 2002,[4] and received its license to cover on February 3, 2004.[5]

WRLE-LP began regular broadcasts in 2002 after longtime area broadcaster Tony Downes received a construction permit for the new low-power FM station. Downes wanted a community outreach radio station primarily to serve the residents of Rainbow Lakes Estate near Dunnellon in West Marion County. The call letters, WRLE, stand for Rainbow Lakes Estates. In 2002, WRLE went on the air. The original format was a CHR format, known as "The Heat". It formerly broadcasts Casey Kasem's American Top 40 on the weekends. However, since most of the residents living within the WRLE listening area are over 45, in 2019 WRLE switch to a format of Old School that Jams. According to Downes, this brought the station's programming more in tune with the station's desired target audience which has a median age of 45. The strategy has worked. WRLE is well received by the area residents and enjoyed by many.

High school sports is another big part of WRLE's success. Each Friday evening during the football season, Dunnellon's Tiger football can be heard live over WRLE with Downes calling the play-by-play action. No other radio station in the area carries any local sports.

Notes and References

  1. Web site: Station Information Profile . Summer 2009 . . August 3, 2009 . dead . https://web.archive.org/web/20090923211912/http://www1.arbitron.com/sip/sip.do . September 23, 2009 .
  2. Web site: WRLE-LP Facility Record . United States Federal Communications Commission, audio division . August 3, 2009.
  3. Web site: Application Search Details . United States Federal Communications Commission, audio division . August 3, 2009.
  4. Web site: Call Sign History . United States Federal Communications Commission, audio division . August 3, 2009.
  5. Web site: Application Search Details . United States Federal Communications Commission, audio division . August 3, 2009.