| WRLD | |
| City: | Reading, Pennsylvania |
| Area: | Reading, Pennsylvania |
| Branding: | Loud 98.5 |
| Format: | Rhythmic CHR |
| Licensee: | Major Keystone, LLC |
| Former Callsigns: | WHUM (1946–1986) WAGO (1986–1993) WIOV (1993–2023) |
| Licensing Authority: | FCC |
| Facility Id: | 55307 |
| Class: | C |
| Power: | 1,000 watts unlimited |
WRLD (1240 AM) is a commercial radio station licensed to serve Reading, Pennsylvania. The station is licensed to Major Keystone, LLC,[1] and broadcasts an rhythmic contemporary radio format. Its programming is also carried on FM translators W253CK (98.5).
WRLD previously broadcast all home and away games of the Reading Fightin Phils, the Double-A affiliate of the Philadelphia Phillies, and the Reading Royals of the ECHL.
Cumulus Media sold the station to Major Keystone LLC on September 24, 2021.[2] On January 17, 2022, following the sale's completion, the then-WIOV changed its format from sports to rhythmic CHR, branded as "Loud 98.5"; the "Loud" programming, including the WQHT-based morning show Ebro in the Morning, had previously aired on W257DI (99.3 FM) and on the HD4channel of WLEV.[3]
The station changed its call sign to WRLD on May 1, 2023.