| WQXM | |
| City: | Bartow, Florida |
| Area: | Central Polk County, Florida |
| Branding: | Ritmo 99.9 |
| Airdate: | (as WRMX) |
| Frequency: | 1460 kHz |
| Format: | Spanish language Contemporary Hits |
| Power: | 10,000 watts (days) 155 watts (nights) |
| Class: | D |
| Facility Id: | 71202 |
| Coordinates: | 27.9094°N -81.8581°W |
| Former Callsigns: | WBAR, WRMX |
| Owner: | Aliuska Leiva Marti |
| Licensee: | DRC Broadcasting, Inc. |
| Website: | Ritmo 99.9 |
| Licensing Authority: | FCC |
WQXM (1460 kHz) is a commercial AM radio station licensed to Bartow in Central Florida. It airs a Spanish language Contemporary Hits radio format known as "Ritmo 99.9." It is owned by Aliuska Leiva Marti, through licensee DRC Broadcasting, Inc.[1]
By day, WQXM broadcasts at 10,000 watts, using a directional antenna. But to reduce interference to other stations on 1460 AM, WQXM greatly reduces power at night to 155 watts, switching to a non-directional antenna. The transmitter is on North Maple Avenue near Lyle Parkway in Bartow, Florida.[2] Programming is also heard on FM translator W260DA at 99.9 MHz.
WQXM programming is relayed on an FM translator, which gives listeners for the improved sound of FM stereo.
The station went on the air as WRMX on 2004-09-30. On 2004-10-11, the station changed its call sign to the current WQXM.[3]